http://www.prnewsonline.com/ PRNewsOnline en-us 2012 Sat, 11 Feb 2012 9:21:11 EST http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia.... http://www.prnewsonline.com/news/How-PR-Can-Forge-Peaceful-Coexistence-With-Wikipedia_15993.html http://www.prnewsonline.com/news/How-PR-Can-Forge-Peaceful-Coexistence-With-Wikipedia_15993.html Mon, 6 Feb 2012 12:00:00 EST As a voice for marketing, communications pros must find points of agreement about what a brand stands for with their marketing counterparts.... http://www.prnewsonline.com/news/Tip-Sheet-Translating-Marketing-Strategy-Into-PR-Execution_15994.html http://www.prnewsonline.com/news/Tip-Sheet-Translating-Marketing-Strategy-Into-PR-Execution_15994.html Mon, 6 Feb 2012 12:00:00 EST ▶ Rep Index Focuses on Performance, Citizenship: Global brands have more work to do to close the gap between their performance in the marketplace and their citizenship, according to the Global Corporate Reputation Index, released by Burson-Marsteller, Landor Associates, Penn Schoen Berland and BrandAsset... http://www.prnewsonline.com/news/Quick-Study-Reputation-Index-Features-Long-Established-Brands-Girls-Perceive-Glass-Ceilings-Blocking-Leadership-Roles_15995.html http://www.prnewsonline.com/news/Quick-Study-Reputation-Index-Features-Long-Established-Brands-Girls-Perceive-Glass-Ceilings-Blocking-Leadership-Roles_15995.html Mon, 6 Feb 2012 12:00:00 EST Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care's revamped online newsroom.... http://www.prnewsonline.com/news/Case-Study-Extreme-Media-Makeover-Baylor-Health-Care-System-Peps-Up-Tired-Online-Newsroom-to-Great-Results_15996.html http://www.prnewsonline.com/news/Case-Study-Extreme-Media-Makeover-Baylor-Health-Care-System-Peps-Up-Tired-Online-Newsroom-to-Great-Results_15996.html Mon, 6 Feb 2012 12:00:00 EST 1. Jimmy Wales, co-founder of Wikipedia, believes that PR agencies have no business editing posts on the site. 2. The number of corporate blogs dropped from 50% of Inc. 500 companies in 2010 to... http://www.prnewsonline.com/news/Seven-Things-You-Will-Learn-in-This-Weeks-Issue-of-PR-News_15997.html http://www.prnewsonline.com/news/Seven-Things-You-Will-Learn-in-This-Weeks-Issue-of-PR-News_15997.html Mon, 6 Feb 2012 12:00:00 EST While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.... http://www.prnewsonline.com/news/Charting-the-Industry-Is-the-Blog-Fading-Dont-Bet-On-It_15998.html http://www.prnewsonline.com/news/Charting-the-Industry-Is-the-Blog-Fading-Dont-Bet-On-It_15998.html Mon, 6 Feb 2012 12:00:00 EST Corporate leaders often overlook or ignore communication issues when organizations struggle to succeed. This is where the proactive PR pro comes in.... http://www.prnewsonline.com/news/PR-Pros-Must-Hold-Up-a-Mirror-to-Top-Managers-in-Dysfunctional-Organizations_15999.html http://www.prnewsonline.com/news/PR-Pros-Must-Hold-Up-a-Mirror-to-Top-Managers-in-Dysfunctional-Organizations_15999.html Mon, 6 Feb 2012 12:00:00 EST Canadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study.... http://www.prnewsonline.com/news/Internet-Now-Trumps-Friends-Family-in-Influence_16001.html http://www.prnewsonline.com/news/Internet-Now-Trumps-Friends-Family-in-Influence_16001.html Mon, 6 Feb 2012 12:00:00 EST ▶ Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in regular employees as credible spokespersons rose 16 points from last... http://www.prnewsonline.com/news/Quick-Study-CEO-Cred-Suffers-Biggest-Trust-Barometer-Dip-in-9-Years-Execs-Societal-Contribution-Must-Figure-in-Company-Value_15959.html http://www.prnewsonline.com/news/Quick-Study-CEO-Cred-Suffers-Biggest-Trust-Barometer-Dip-in-9-Years-Execs-Societal-Contribution-Must-Figure-in-Company-Value_15959.html Mon, 30 Jan 2012 12:00:00 EST Our 2012 Nonprofit PR Awards finalists faced down the challenges of this tough economic climate and delivered effective and compelling initiatives.... http://www.prnewsonline.com/news/PR-News-Announces-Nonprofit-PR-Awards-Finalists_15960.html http://www.prnewsonline.com/news/PR-News-Announces-Nonprofit-PR-Awards-Finalists_15960.html Mon, 30 Jan 2012 12:00:00 EST After receiving a phone call saying a bomb was on board one of its planes, American Airlines' social media-driven response was anything but phoned in.... http://www.prnewsonline.com/news/Case-Study-Using-Twitter-American-Airlines-Defuses-Security-Incident_15961.html http://www.prnewsonline.com/news/Case-Study-Using-Twitter-American-Airlines-Defuses-Security-Incident_15961.html Mon, 30 Jan 2012 12:00:00 EST B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.... http://www.prnewsonline.com/news/B2B-Communications-Use-Integrated-Approach-to-Engage-Industry-Analysts-and-Manage-Reputation_15962.html http://www.prnewsonline.com/news/B2B-Communications-Use-Integrated-Approach-to-Engage-Industry-Analysts-and-Manage-Reputation_15962.html Mon, 30 Jan 2012 12:00:00 EST For the PR executive, it's not all about smart social media tactics—it's also about becoming a strategic leader in social media within your organization.... http://www.prnewsonline.com/news/Tip-Sheet-10-Ways-to-Solidify-PRs-Role-in-Social-Strategy_15963.html http://www.prnewsonline.com/news/Tip-Sheet-10-Ways-to-Solidify-PRs-Role-in-Social-Strategy_15963.html Mon, 30 Jan 2012 12:00:00 EST Seven Things You Will Learn in This Week’s Issue of PR News  1. Some believe digital and social media has reduced the reliance on industry analysts for brand reputation efforts.  2. In 17 of 25 countries... http://www.prnewsonline.com/news/Seven-Things-You-Will-Learn-in-This-Weeks-Issue-of-PR-News_15964.html http://www.prnewsonline.com/news/Seven-Things-You-Will-Learn-in-This-Weeks-Issue-of-PR-News_15964.html Mon, 30 Jan 2012 12:00:00 EST In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy.... http://www.prnewsonline.com/news/PR-Council-Roundtable-Smarter-PR-Best-Route-for-Nonprofit-Success-in-Crippled-Economy_15965.html http://www.prnewsonline.com/news/PR-Council-Roundtable-Smarter-PR-Best-Route-for-Nonprofit-Success-in-Crippled-Economy_15965.html Mon, 30 Jan 2012 12:00:00 EST In data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster.... http://www.prnewsonline.com/news/Ship-Crisis-Affects-Cruise-Industry-Rep_15966.html http://www.prnewsonline.com/news/Ship-Crisis-Affects-Cruise-Industry-Rep_15966.html Mon, 30 Jan 2012 12:00:00 EST PR News asked its online community whether they plan to use texting as part of their communications outreach in 2012.... http://www.prnewsonline.com/news/PR-News-Poll-PR-Pros-to-Use-Texting-in-2012-Campaigns_15951.html http://www.prnewsonline.com/news/PR-News-Poll-PR-Pros-to-Use-Texting-in-2012-Campaigns_15951.html Wed, 25 Jan 2012 12:00:00 EST 1. In 2009, 71% of Americans with mobile phones were texting; in 2011 that figure rose to 78%. 2. When consumers learn a product they’re about to buy is made by a company they dislike, 40% of... http://www.prnewsonline.com/news/Seven-Things-You-Will-Learn-in-This-Weeks-Issue-of-PR-News_15925.html http://www.prnewsonline.com/news/Seven-Things-You-Will-Learn-in-This-Weeks-Issue-of-PR-News_15925.html Mon, 23 Jan 2012 12:00:00 EST ▶ Agency Optimism High: A Q4 2011 survey of member PR agencies by the Council of PR Firms finds that 70% reported that final 2011 revenues will be higher than those in 2010. Just 13% anticipate lower revenues. About half of the member agencies experienced double-digit growth, with figures consistent across... http://www.prnewsonline.com/news/Quick-Study-PR-Agencies-Report-2011-Revenues-to-Top-2010-Figures-Across-the-Pond-SMBs-Slow-to-Recognize-Social-Benefits_15926.html http://www.prnewsonline.com/news/Quick-Study-PR-Agencies-Report-2011-Revenues-to-Top-2010-Figures-Across-the-Pond-SMBs-Slow-to-Recognize-Social-Benefits_15926.html Mon, 23 Jan 2012 12:00:00 EST A Weber Shandwick study links corporate reputation with the public's propensity to buy products and services; experts weigh in on how to make that link a positive one.... http://www.prnewsonline.com/news/Charting-the-Industry-Bad-Rep-Makes-Consumers-Think-Twice_15927.html http://www.prnewsonline.com/news/Charting-the-Industry-Bad-Rep-Makes-Consumers-Think-Twice_15927.html Mon, 23 Jan 2012 12:00:00 EST