http://www.prnewsonline.com/ PRNewsOnline en-us 2010 Mon, 6 Sep 2010 12:16:22 EDT http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. The Coast Guard's Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis.... http://www.prnewsonline.com/mediarelations/For-Crisis-Response-Web-Leader-BP-Spill-a-Marathon-Not-a-Sprint_14124.html http://www.prnewsonline.com/mediarelations/For-Crisis-Response-Web-Leader-BP-Spill-a-Marathon-Not-a-Sprint_14124.html Thu, 2 Sep 2010 12:00:00 EDT An exclusive PR News chart shows that the tone of media coverage of corporate attributes has been more positive of late, with the exception of CSR.... http://www.prnewsonline.com/mediarelations/Media-Beat-Journos-Paint-Rosier-Business-Picture_14114.html http://www.prnewsonline.com/mediarelations/Media-Beat-Journos-Paint-Rosier-Business-Picture_14114.html Mon, 30 Aug 2010 12:00:00 EDT Fitness magazine Shape rebooted its brand for summer with a Bikini Body Tour and outreach campaign.... http://www.prnewsonline.com/mediarelations/Case-Study-Fitness-Mag-Integrates-Editorial-Messages-With-Live-Events-Boosting-Brand-Awareness-and-Sponsorships_14115.html http://www.prnewsonline.com/mediarelations/Case-Study-Fitness-Mag-Integrates-Editorial-Messages-With-Live-Events-Boosting-Brand-Awareness-and-Sponsorships_14115.html Mon, 30 Aug 2010 12:00:00 EDT Travelocity fights the recession travel blues with a clever campaign that pits travel destinations against one another.... http://www.prnewsonline.com/mediarelations/Case-Study-When-in-Gnome-Integrated-Campaign-Follows-Travelocity-Figurehead-on-a-Cross-Country-Adventure_14101.html http://www.prnewsonline.com/mediarelations/Case-Study-When-in-Gnome-Integrated-Campaign-Follows-Travelocity-Figurehead-on-a-Cross-Country-Adventure_14101.html Mon, 23 Aug 2010 12:00:00 EDT The U.S. Army Corps of Engineers tailored outreach to the Iraqi people about its mission with the aim to educate the community and protect its staff with the help of public affairs specialists.... http://www.prnewsonline.com/mediarelations/Case-Study-PR-in-Iraq-Army-Corps-of-Engineers-Builds-Schools-Goodwill-and-Gets-Scooped-by-the-Enemy_14085.html http://www.prnewsonline.com/mediarelations/Case-Study-PR-in-Iraq-Army-Corps-of-Engineers-Builds-Schools-Goodwill-and-Gets-Scooped-by-the-Enemy_14085.html Mon, 16 Aug 2010 12:00:00 EDT Flight attendant Steven Slater's angry, dramatic exit from a JetBlue aircraft has resonated with critics of airlines, airline employees and pretty much all working people. In this PR News poll we see how it resonates with PR practitioners.... http://www.prnewsonline.com/mediarelations/PR-News-Poll-JetBlue-and-the-Evacuating-Flight-Attendant_14079.html http://www.prnewsonline.com/mediarelations/PR-News-Poll-JetBlue-and-the-Evacuating-Flight-Attendant_14079.html Fri, 13 Aug 2010 12:00:00 EDT Did APCO Worldwide give HP the right advice in the forced resignation of its chief, Mark Hurd? Members of PR News' Advisory Board weigh in on the crisis.... http://www.prnewsonline.com/mediarelations/PR-News-Advisory-Board-Did-HP-and-APCO-Make-the-Right-Move_14075.html http://www.prnewsonline.com/mediarelations/PR-News-Advisory-Board-Did-HP-and-APCO-Make-the-Right-Move_14075.html Wed, 11 Aug 2010 12:00:00 EDT The renovation of Ford’s Theatre in Washington, D.C., offered theater management a unique opportunity to reposition the historic landmark as something more than just the place where Abraham Lincoln got shot.... http://www.prnewsonline.com/mediarelations/Case-Study-PR-Drives-Top-Tier-Media-Coverage-and-High-Public-Awareness-of-Fords-Theatre-Renovation_14064.html http://www.prnewsonline.com/mediarelations/Case-Study-PR-Drives-Top-Tier-Media-Coverage-and-High-Public-Awareness-of-Fords-Theatre-Renovation_14064.html Mon, 9 Aug 2010 12:00:00 EDT PR News tracks the media relations efforts that moved the Tim Tebow/Jockey International sponsorship deal story from beginning to end.... http://www.prnewsonline.com/mediarelations/Hurry-Up-Offense-Propels-Rollout-of-JockeyTebow-Sponsorship-Deal_14067.html http://www.prnewsonline.com/mediarelations/Hurry-Up-Offense-Propels-Rollout-of-JockeyTebow-Sponsorship-Deal_14067.html Mon, 9 Aug 2010 12:00:00 EDT The single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch.... http://www.prnewsonline.com/mediarelations/Traditional-Media-Relations-Tactics-Still-Apply-on-the-Social-Web_14052.html http://www.prnewsonline.com/mediarelations/Traditional-Media-Relations-Tactics-Still-Apply-on-the-Social-Web_14052.html Mon, 2 Aug 2010 12:00:00 EDT Media training guru Andy Gilman reveals how he would prepare Mad Men's Draper for his next interview with The Wall Street Journal.... http://www.prnewsonline.com/mediarelations/PR-Time-Machine-How-Would-You-Media-Train-Don-Draper_14050.html http://www.prnewsonline.com/mediarelations/PR-Time-Machine-How-Would-You-Media-Train-Don-Draper_14050.html Fri, 30 Jul 2010 12:00:00 EDT To counter the public's belief that flood insurance was largely unneccessary, the Federal Emergency Management Agency and Ogilvy PR created the FloodSmart campaign, designed to communicate flood risk and insurance options.... http://www.prnewsonline.com/mediarelations/Case-Study-FEMAs-Flood-Insurance-Program-Awareness-Campaign-Keeps-Agents-Connected-and-Customers-Covered_14042.html http://www.prnewsonline.com/mediarelations/Case-Study-FEMAs-Flood-Insurance-Program-Awareness-Campaign-Keeps-Agents-Connected-and-Customers-Covered_14042.html Mon, 26 Jul 2010 12:00:00 EDT While conventional wisdom tells PR executives to get their top management out in front of the media to build reputation and trust, data compiled by PRIME Research for PR News shows that compared to other PR disciplines “management” coverage by top media outlets is severely lacking.... http://www.prnewsonline.com/mediarelations/Low-CEO-Visibility-Is-PR-at-Fault_14028.html http://www.prnewsonline.com/mediarelations/Low-CEO-Visibility-Is-PR-at-Fault_14028.html Mon, 19 Jul 2010 12:00:00 EDT To promote the use of CFL bulbs among its customers, Puget Sound Energy engineered a fully integrated marketing/communications campaign the rocked the northwest--not bad for conservative utility outfit.... http://www.prnewsonline.com/mediarelations/Case-Study-PR-Outreach-Helps-Drive-Utility-Companys-Ambitious-Energy-Reduction-Campaign-With-Electrifying-Results_14030.html http://www.prnewsonline.com/mediarelations/Case-Study-PR-Outreach-Helps-Drive-Utility-Companys-Ambitious-Energy-Reduction-Campaign-With-Electrifying-Results_14030.html Mon, 19 Jul 2010 12:00:00 EDT From a PR perspective, Dan Gilbert's letter to fans in response to LeBron's departure could have been constructed differently—to reenforce the positive.... http://www.prnewsonline.com/mediarelations/Pause-Before-You-Publish-Lessons-From-Dan-Gilberts-LeBron-Letter_14025.html http://www.prnewsonline.com/mediarelations/Pause-Before-You-Publish-Lessons-From-Dan-Gilberts-LeBron-Letter_14025.html Thu, 15 Jul 2010 12:00:00 EDT Gone are the days of formality. Now, the relationship between reporter and corporation requires frequency and transparency.... http://www.prnewsonline.com/mediarelations/Message-Control-Changing-the-PR-Journalist-Dynamic_14008.html http://www.prnewsonline.com/mediarelations/Message-Control-Changing-the-PR-Journalist-Dynamic_14008.html Mon, 12 Jul 2010 12:00:00 EDT Unfortunate comments by Zoo New England's CEO over zoo budget cuts by the state created a nationwide stir that required quick action by PR agency Rasky Baerlein.... http://www.prnewsonline.com/mediarelations/Case-Study-Baby-Giraffe-and-PR-Help-Solve-Zoo-Budget-Impasse-While-Curbing-Outcry-Over-Threat-of-Animal-Sacrifices_13998.html http://www.prnewsonline.com/mediarelations/Case-Study-Baby-Giraffe-and-PR-Help-Solve-Zoo-Budget-Impasse-While-Curbing-Outcry-Over-Threat-of-Animal-Sacrifices_13998.html Mon, 28 Jun 2010 12:00:00 EDT Two phony press releases hit PR Newswire and Business Wire, causing a change in release submission policy.... http://www.prnewsonline.com/mediarelations/Hoax-Releases-Hit-Newswire-Services_13990.html http://www.prnewsonline.com/mediarelations/Hoax-Releases-Hit-Newswire-Services_13990.html Wed, 23 Jun 2010 12:00:00 EDT For smaller businesses and nonprofits, community access television can be an attractive alternative outreach platform.... http://www.prnewsonline.com/mediarelations/Use-Community-Access-TV-to-Get-Your-Message-Out_13977.html http://www.prnewsonline.com/mediarelations/Use-Community-Access-TV-to-Get-Your-Message-Out_13977.html Mon, 21 Jun 2010 12:00:00 EDT Top communications executives imparted advice on how to best deal with the evolving media landscape at the PR News Media Relations Forum.... http://www.prnewsonline.com/mediarelations/Media-Relations-Forum-Rule-No-1-Make-Journalists-Do-Their-Job_13973.html http://www.prnewsonline.com/mediarelations/Media-Relations-Forum-Rule-No-1-Make-Journalists-Do-Their-Job_13973.html Fri, 18 Jun 2010 12:00:00 EDT