http://www.prnewsonline.com/ PRNewsOnline en-us 2010 Mon, 22 Mar 2010 11:18:49 EDT http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. A recent study by PR agency Ruder Finn finds that Americans now spend an average of 2.7 hours per day on the mobile Internet. Now is the time to begin formulating a mobile PR strategy and to start on the path toward integration.... http://www.prnewsonline.com/mediarelations/As-Smartphones-Take-Off-So-Should-Your-Mobile-PR-Plans_13785.html http://www.prnewsonline.com/mediarelations/As-Smartphones-Take-Off-So-Should-Your-Mobile-PR-Plans_13785.html Mon, 15 Mar 2010 12:00:00 EDT It wasn’t just the fact that Republican Scott Brown once posed for Cosmo that vaulted him to the office of U.S. senator from Massachusetts. Mobile communications also played a big part in the win, but what has gained the most attention from political strategists is a new application for smartphones that was used during the race.... http://www.prnewsonline.com/mediarelations/Brown-Campaign-Gained-Edge-With-On-The-Ground-App_13786.html http://www.prnewsonline.com/mediarelations/Brown-Campaign-Gained-Edge-With-On-The-Ground-App_13786.html Mon, 15 Mar 2010 12:00:00 EDT For other companies wishing to do a campaign similar to Nationwide’s Driving While Distracted program, which educates consumers on safe driving practices, Fleishman-Hillard’s Senior Vice President Bill Ferguson and Nationwide’s communications consultant for media relations, Charley Gillespie, offer tips.... http://www.prnewsonline.com/mediarelations/Have-a-Cause-Initiative-You-Can-Rally-Around_13789.html http://www.prnewsonline.com/mediarelations/Have-a-Cause-Initiative-You-Can-Rally-Around_13789.html Mon, 15 Mar 2010 12:00:00 EDT After hearing firsthand accounts of the dangers posed by distracted driving from customers and colleagues, Nationwide Insurance became the first insurance company to take on the issue when it launched its campaign to educate consumers on the risks posed by Driving While Distracted (DWD) and encourage Americans to adopt safer driving habits in order to protect lives on the road.... http://www.prnewsonline.com/mediarelations/Case-Study-Nationwide-Fleishman-Hillard-Take-Hands-On-Approach-To-Driving-While-Distracted-Cause-Campaign_13792.html http://www.prnewsonline.com/mediarelations/Case-Study-Nationwide-Fleishman-Hillard-Take-Hands-On-Approach-To-Driving-While-Distracted-Cause-Campaign_13792.html Mon, 15 Mar 2010 12:00:00 EDT Because the Driving While Distracted campaign was a multi-platform effort that entailed considerable planning, logistics were certainly a challenge, says Nationwide’s Charley Gillespie. But the biggest hurdle involved technology.... http://www.prnewsonline.com/mediarelations/Tech-Pothole-Stalls-Program_13793.html http://www.prnewsonline.com/mediarelations/Tech-Pothole-Stalls-Program_13793.html Mon, 15 Mar 2010 12:00:00 EDT A study by Outsell revealed that digital media will take a higher share of advertising revenues than print this year for the first time in the U.S. Digital media will grow to a market share of 32.5%, compared with 30.3% for print.... http://www.prnewsonline.com/mediarelations/Digital-Ad-Revenue-to-Top-Print-This-Year_13796.html http://www.prnewsonline.com/mediarelations/Digital-Ad-Revenue-to-Top-Print-This-Year_13796.html Mon, 15 Mar 2010 12:00:00 EDT When properly trained, it's OK to let junior PR staff to pitch stories and follow up with editors on press releases, and be more involved with clients. After all, how else are they going to learn?... http://www.prnewsonline.com/mediarelations/Developing-Junior-Staff-Into-Media-Relations-Experts_13783.html http://www.prnewsonline.com/mediarelations/Developing-Junior-Staff-Into-Media-Relations-Experts_13783.html Tue, 9 Mar 2010 12:00:00 EST When looking to secure press for your client or your organization, the aim is typically the big feature, but sometimes when the news might not be as strong as you’d like, the more effective angle to pursue could be that of a trend story.... http://www.prnewsonline.com/mediarelations/How-To-Create-Package-and-Pitch-Trend-Stories_13771.html http://www.prnewsonline.com/mediarelations/How-To-Create-Package-and-Pitch-Trend-Stories_13771.html Mon, 8 Mar 2010 12:00:00 EST To increase awareness about pets in shelters, the Helen Woodward Animal Center (HWAC) teamed up with Procter and Gamble Pet Care’s flagship Iams brand over 10 years ago to launch Iams Home 4 the Holidays (IH4TH), a global pet adoption initiative.... http://www.prnewsonline.com/mediarelations/Case-Study-Animal-Passion-and-a-Desperate-Strategy-Drives-Pet-Adoption-Campaign_13751.html http://www.prnewsonline.com/mediarelations/Case-Study-Animal-Passion-and-a-Desperate-Strategy-Drives-Pet-Adoption-Campaign_13751.html Mon, 22 Feb 2010 12:00:00 EST Courtesy of John Gogarty, senior vice president of Coyne PR, here are some questions that every PR team needs to address and answer if they’re having problems securing national media coverage.... http://www.prnewsonline.com/mediarelations/Breaking-Through-the-National-Media-Clutter_13752.html http://www.prnewsonline.com/mediarelations/Breaking-Through-the-National-Media-Clutter_13752.html Mon, 22 Feb 2010 12:00:00 EST In these days of fast and furious communication, it’s easy to forget some basics of sound public relations practice that have evolved over the years. Today, we have to deal with so many more independent media than in the past that we forget a lot about what has put us in good stead with the press for... http://www.prnewsonline.com/mediarelations/Dont-Discount-Traditional-PR-Outreach-Just-Yet_13754.html http://www.prnewsonline.com/mediarelations/Dont-Discount-Traditional-PR-Outreach-Just-Yet_13754.html Mon, 22 Feb 2010 12:00:00 EST In legal scenarios and trials, lawyers are frequently the greatest source of leaks and surprise releases of information. Every time you see, hear or view one of those in-depth analyses of a legal situation, it’s likely one of the participating attorneys is involved.... http://www.prnewsonline.com/mediarelations/Prevent-Lawyerly-Leaks-and-Stay-On-Message_13715.html http://www.prnewsonline.com/mediarelations/Prevent-Lawyerly-Leaks-and-Stay-On-Message_13715.html Mon, 15 Feb 2010 12:00:00 EST As a sponsor of landmark restaurant menu-labeling legislation (Senate Bill 1420), the California Center for Public Health Advocacy (CCPHA) enlisted the services of Bay Area-based Brown-Miller Communications to increase public understanding of and support for the nation’s first statewide menu-labeling law.... http://www.prnewsonline.com/mediarelations/Case-Study-PR-Propels-California-Menu-Labeling-Bill-Into-Law_13691.html http://www.prnewsonline.com/mediarelations/Case-Study-PR-Propels-California-Menu-Labeling-Bill-Into-Law_13691.html Mon, 8 Feb 2010 12:00:00 EST In the wake of 2009’s economic turbulence, management teams are tentatively preparing for the slow rebound that many thought 2010 would promise. Now, just over a month into the new year, these C-level executives are taking stock of the priorities they set out initially to achieve business growth and... http://www.prnewsonline.com/mediarelations/Public-Relations-as-the-Driver-of-Unification-in-an-Organization_13694.html http://www.prnewsonline.com/mediarelations/Public-Relations-as-the-Driver-of-Unification-in-an-Organization_13694.html Mon, 8 Feb 2010 12:00:00 EST Over the past few years, the two major healthcare systems serving Dayton, Ohio, and surrounding areas have negotiated marketing partnership agreements with 10 local schools to provide athletic trainers for student sports programs and for naming rights of various school buildings and sports complexes.... http://www.prnewsonline.com/mediarelations/Hospital-Brings-Healthcare-Field-Alive-for-High-Schoolers-In-a-Brand-Lifting-Community-Relations-Campaign_13678.html http://www.prnewsonline.com/mediarelations/Hospital-Brings-Healthcare-Field-Alive-for-High-Schoolers-In-a-Brand-Lifting-Community-Relations-Campaign_13678.html Mon, 1 Feb 2010 12:00:00 EST Lawsuits come in all shapes and sizes. Those that become “business killers” are in a category by themselves and have increased in frequency in this last recession, especially securities cases. This provides unique opportunities for PR executives. But it also requires us to see the strategic issues in broader terms, and thus beyond the tactical mechanics of “message.”... http://www.prnewsonline.com/mediarelations/So-Your-Organization-Has-Been-Sued-What-Now_13681.html http://www.prnewsonline.com/mediarelations/So-Your-Organization-Has-Been-Sued-What-Now_13681.html Mon, 1 Feb 2010 12:00:00 EST As we all know, things are changing drastically in the PR field. The traditional communications techniques are now being overshadowed by all things social. But I’m afraid something very critical—and very basic—might be getting lost in the 24/7 conversational shuffle: the importance of... http://www.prnewsonline.com/mediarelations/How-to-Balance-the-Demands-of-Clients-With-the-Needs-of-Media_13651.html http://www.prnewsonline.com/mediarelations/How-to-Balance-the-Demands-of-Clients-With-the-Needs-of-Media_13651.html Mon, 25 Jan 2010 12:00:00 EST Whether its YouTube, mad consumers or negative tweets, you never can tell where or how a crisis will erupt. Here are some key tactics to help you get through a PR crisis.... http://www.prnewsonline.com/mediarelations/Flirting-With-Disaster-How-to-Take-a-PR-Crisis-by-the-Horns_13618.html http://www.prnewsonline.com/mediarelations/Flirting-With-Disaster-How-to-Take-a-PR-Crisis-by-the-Horns_13618.html Mon, 11 Jan 2010 12:00:00 EST We’ve seen both a retraction in traditional media and an explosion in other media. While newspapers and magazines are folding and electronic media editorial staffs are shrinking, blogs YouTube, e-zines and Web sites offer countless opportunities to reach a wide audience, but greater risks of unwanted exposure.... http://www.prnewsonline.com/mediarelations/Media-Training-A-25-Year-Perspective_13622.html http://www.prnewsonline.com/mediarelations/Media-Training-A-25-Year-Perspective_13622.html Mon, 11 Jan 2010 12:00:00 EST Coyne PR helps the tire manufacturer reach young enthusiasts by putting automotive bloggers on par with traditional media contacts. The product: Goodyear’s Eagle GT high-performance tire. The demographic: males ranging from 16-40 who prefer to be known as trendsetters when it comes to customizing their cars.... http://www.prnewsonline.com/mediarelations/Case-Study-Goodyear-Gets-Grip-on-New-Media-With-Eagle-GT-Launch_13602.html http://www.prnewsonline.com/mediarelations/Case-Study-Goodyear-Gets-Grip-on-New-Media-With-Eagle-GT-Launch_13602.html Mon, 4 Jan 2010 12:00:00 EST