http://www.prnewsonline.com/ PRNewsOnline en-us 2012 Sun, 12 Feb 2012 4:10:10 EST http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. Ask the Expert Q. My company manufactures and distributes nutritional supplements. We adhere to the highest standards, and have never been faced with a crisis related to any of our products. Our executive board, however, has directed the communications department to draft a strategy that could be quickly... http://www.prnewsonline.com/mediarelations/ask_the_expert/Must-Haves-in-Your-Crisis-Management-Plan_14140.html http://www.prnewsonline.com/mediarelations/ask_the_expert/Must-Haves-in-Your-Crisis-Management-Plan_14140.html Tue, 14 Sep 2010 12:00:00 EDT Ask the Expert Q: Eager to use Twitter as media outreach tool, recently one of our junior PR staffers blatantly pitched a story to one of our key journalists on that reporter’s Twitter page. This caused a backlash from both the reporter and her followers. How can we win this reporter and her audience... http://www.prnewsonline.com/mediarelations/ask_the_expert/Using-Twitter-as-a-Media-Outreach-Tool-Think-Before-You-Pitch_14006.html http://www.prnewsonline.com/mediarelations/ask_the_expert/Using-Twitter-as-a-Media-Outreach-Tool-Think-Before-You-Pitch_14006.html Thu, 8 Jul 2010 12:00:00 EDT Ask the Expert Q. I’m an assistant account executive at a midsized PR firm in the Midwest, and our account team just lost a longtime client to a crosstown rival. We had no inkling that the client was dissatisfied, so our group was more surprised—and embarrassed—by the client’s abrupt... http://www.prnewsonline.com/mediarelations/ask_the_expert/Proactive-Client-Service-Can-Avert-Unpleasant-Surprises_13867.html http://www.prnewsonline.com/mediarelations/ask_the_expert/Proactive-Client-Service-Can-Avert-Unpleasant-Surprises_13867.html Wed, 21 Apr 2010 12:00:00 EDT Ask the Expert Q. Our communications department has embraced social media so much that I fear our corporate Web site is suffering. What are some tips for making sure our site is media friendly, and how can we increase the usability of the site? A. A corporate Web site acts as the heart of a company’s... http://www.prnewsonline.com/mediarelations/ask_the_expert/Making-Your-Corporate-Web-Site-Media-Friendly_13838.html http://www.prnewsonline.com/mediarelations/ask_the_expert/Making-Your-Corporate-Web-Site-Media-Friendly_13838.html Mon, 5 Apr 2010 12:00:00 EDT Ask the Expert Q: As a PR old-timer (over 35!), I believe it's important to mesh traditional techniques with social media tactics, but my traditional ideas are getting squashed in our strategy meetings. Any advice? A: You have good reason to advocate a holistic approach to implementing public relations... http://www.prnewsonline.com/mediarelations/ask_the_expert/Meshing-Traditional-and-New-Media-Tactics_13667.html http://www.prnewsonline.com/mediarelations/ask_the_expert/Meshing-Traditional-and-New-Media-Tactics_13667.html Thu, 28 Jan 2010 12:00:00 EST Q. Will the blog soon be perceived as an ineffective communications tool, as some predict?  How much attention should I devote to reaching bloggers? A. "I don't believe we will see the end of blogs for quite some time" says HMA PR vice president/general manager Abbie S. Fink. "As the... http://www.prnewsonline.com/mediarelations/ask_the_expert/Bloggers-and-Media-Relations_13611.html http://www.prnewsonline.com/mediarelations/ask_the_expert/Bloggers-and-Media-Relations_13611.html Mon, 4 Jan 2010 12:00:00 EST Q: How can I justify to top management the PR department's growing use of social media, especially Twitter... http://www.prnewsonline.com/mediarelations/ask_the_expert/Justifying-the-Use-of-Social-Media-to-Help-Meet-Your-Organizations-Goals_13609.html http://www.prnewsonline.com/mediarelations/ask_the_expert/Justifying-the-Use-of-Social-Media-to-Help-Meet-Your-Organizations-Goals_13609.html Wed, 9 Dec 2009 12:00:00 EST Q: Increasingly, I'm reading that publishers are likely to start charging for at least some of their online news content. If this comes about, will our ability to obtain news content be hindered by micropayments, pay walls, or other purchasing controls that publishers may implement? A: Paraphrasing from... http://www.prnewsonline.com/mediarelations/ask_the_expert/Are-Micropayments-a-Threat-to-Your-Business_13051.html http://www.prnewsonline.com/mediarelations/ask_the_expert/Are-Micropayments-a-Threat-to-Your-Business_13051.html Thu, 23 Jul 2009 12:00:00 EDT Q: I’ve recently started working on a major brand that receives a great deal of print and online coverage. My search strings are well written, so is there anything else I can do to... http://www.prnewsonline.com/mediarelations/ask_the_expert/Make-Your-Searches-Worthwile_12815.html http://www.prnewsonline.com/mediarelations/ask_the_expert/Make-Your-Searches-Worthwile_12815.html Wed, 6 May 2009 12:00:00 EDT