http://www.prnewsonline.com/ PRNewsOnline en-us 2008 Mon, 12 May 2008 7:16:09 EDT http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. Andy Warhol’s 1968 statement that everyone would be famous for 15 minutes unfortunately holds true during emergencies, which makes it a challenge when the media approaches unofficial spokespersons looking for comments. Although unofficial spokespersons have been recognized for decades and some... http://www.prnewsonline.com/mediarelations/11720.html http://www.prnewsonline.com/mediarelations/11720.html Tue, 6 May 2008 12:00:00 EDT Imagine this scenario: It's 5:00 pm and you just got word that your company's CEO is embroiled in a major scandal. Details are either sketchy or, worse yet, sordid. The press is calling—naturally. What do you do? Following are five smart ways for... http://www.prnewsonline.com/mediarelations/11707.html http://www.prnewsonline.com/mediarelations/11707.html Tue, 29 Apr 2008 12:00:00 EDT Confusion in the Bureaucratic Pipeline But not all members of an organization are in a position to have enough information to appropriately comment.  With the stove piping of responsibilities, most staff has little idea what anyone else in the organization is doing or saying on a subject so they... http://www.prnewsonline.com/mediarelations/11692.html http://www.prnewsonline.com/mediarelations/11692.html Wed, 23 Apr 2008 12:00:00 EDT Successful communication, especially in a crisis, requires… •    Implementing media and public communication plans as early as possible (e.g., when enough is known to help prevent additional cases); •    Verifying information and findings and acknowledging that... http://www.prnewsonline.com/mediarelations/11670.html http://www.prnewsonline.com/mediarelations/11670.html Thu, 17 Apr 2008 12:00:00 EDT Dos: 1. Reach out to bloggers because you respect your influence and feel that you might have something that is “remarkable” that could be of interest to them and/or their audience. 2. Only propose blogger outreach as a tactic if it complements your overall strategy. 3. Before e-mailing a... http://www.prnewsonline.com/mediarelations/11629.html http://www.prnewsonline.com/mediarelations/11629.html Tue, 1 Apr 2008 12:00:00 EDT CEO departures at the world’s 500 largest revenue-producing companies jumped 10 percent from 2006 to 2007, according to Weber Shandwick’s ongoing CEO Departures analysis. The CEO departure rate is returning to 2005 levels. “Given stagnant markets, fierce competition and a complex business... http://www.prnewsonline.com/mediarelations/11496.html http://www.prnewsonline.com/mediarelations/11496.html Tue, 4 Mar 2008 12:00:00 EST             At the beginning of President Bill Clinton’s administration, I was a professional snoop who spent hundreds of hours probing the darkest recesses of the lives of some of the most powerful and influential public officials in the... http://www.prnewsonline.com/mediarelations/11497.html http://www.prnewsonline.com/mediarelations/11497.html Tue, 4 Mar 2008 12:00:00 EST Most PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders. In fact, PR people need to completely rethink their entire approach from pitching to engaging in "Naked Conversations." People now have access to so much content, and... http://www.prnewsonline.com/mediarelations/11465.html http://www.prnewsonline.com/mediarelations/11465.html Wed, 13 Feb 2008 12:00:00 EST By Robbin Goodman Collectively, the social media -- including blogs, social networks, RSS feeds, podcasts, wikis, reviews, bulletin boards and newsgroups -- have the power to support or destroy a brand or reputation. Transparency is key; but it's risky business and requires a new mind-set and toolkit. Here... http://www.prnewsonline.com/mediarelations/11391.html http://www.prnewsonline.com/mediarelations/11391.html Thu, 7 Feb 2008 12:00:00 EST According to a new study, there is a strong link between a company’s corporate communications organization and the company’s ranking on Fortune magazine’s “World’s Most Admired Companies” list.  Also, findings reveal that the professional background, communications... http://www.prnewsonline.com/mediarelations/11449.html http://www.prnewsonline.com/mediarelations/11449.html Tue, 5 Feb 2008 12:00:00 EST It seems like a dichotomy: You want to plan an event that has strong CSR overtones but you can't because you lack the budget for it. Or so you think. Whether it's sponsoring another company's event or staging your own, there are definite dos—and don'ts—to follow to generate and excite local media... http://www.prnewsonline.com/mediarelations/11437.html http://www.prnewsonline.com/mediarelations/11437.html Thu, 31 Jan 2008 12:00:00 EST Forget about nytimes.com! Believe it or not, there are several compelling sites out there in cyberspace where you can get your message out about your product or company—and still make an impression. Sure, the Web sites may not not be stars like The New York Times, but their brand names do draw... http://www.prnewsonline.com/mediarelations/11430.html http://www.prnewsonline.com/mediarelations/11430.html Mon, 28 Jan 2008 12:00:00 EST Cultivating reporters can be an all-encompassing task, one that requires equal expenditures of energy, stamina and determination. Not only does it help knowing what a reporter’s beat is, how it relates to who or what product you’re selling, it also helps to be respectful of their deadlines and... http://www.prnewsonline.com/mediarelations/11408.html http://www.prnewsonline.com/mediarelations/11408.html Wed, 16 Jan 2008 12:00:00 EST The Super Bowl is the only time of the year that advertisers can take advantage of a built-in press cycle. With the help of PR, the ad can go from 30 seconds of glory to a pop culture phenomenon, and the advertiser is at the center. Here are some tips to help you score big in the Ad Bowl... http://www.prnewsonline.com/mediarelations/11409.html http://www.prnewsonline.com/mediarelations/11409.html Wed, 16 Jan 2008 12:00:00 EST Before the Internet, it used to be that traditional media (TV, print, radio) was the avenue PR people targeted for their pitches. But now with the predominance of Web 2.0 and nontraditional media platforms, that thinking is not longer extant. Blogs have become so ubiquitous both online and in the public... http://www.prnewsonline.com/mediarelations/11394.html http://www.prnewsonline.com/mediarelations/11394.html Tue, 8 Jan 2008 12:00:00 EST Second Life continues to garner buzz based on its ever-growing number of inhabitants, both in terms of avatars and actual organizations. As evidenced by Plant It 2020's strategic presence in the virtual world, nonprofits are getting a new lease on life, so to speak, and taking advantage of the platform's... http://www.prnewsonline.com/mediarelations/11367.html http://www.prnewsonline.com/mediarelations/11367.html Tue, 11 Dec 2007 12:00:00 EST As PR practitioners, we're often caught in a quandary between clients and companies who want results and journalists who won't call you back because they want you off their backs. Unless, of course, they want your help. And then it's always on their terms. You see, media relations is much like dating. It can... http://www.prnewsonline.com/mediarelations/11368.html http://www.prnewsonline.com/mediarelations/11368.html Tue, 11 Dec 2007 12:00:00 EST     The way communicators dispense information is out of sync with the way consumers use media, according to Media, Myths & Realities, a comprehensive survey of media usage among consumers and communications professionals conducted by global public relations firm Ketchum and the University... http://www.prnewsonline.com/mediarelations/11366.html http://www.prnewsonline.com/mediarelations/11366.html Mon, 10 Dec 2007 12:00:00 EST     If you’re going to be practicing PR on a global scale, it is imperative you get acquainted with how public relations is practiced in different countries. Following are some tips culled from PR Landscapes, which will help you translate your pitching/messaging to each country's... http://www.prnewsonline.com/mediarelations/11355.html http://www.prnewsonline.com/mediarelations/11355.html Wed, 5 Dec 2007 12:00:00 EST BusinessWeek columnist Jon Fine recently posted his Media Predictions for 2008, many of which – should they come to fruition – would have communications implications.  Here is a run-down of his predictions, along with the potential PR connections: 1. What Fine says: Daily newspapers begin to... http://www.prnewsonline.com/mediarelations/11332.html http://www.prnewsonline.com/mediarelations/11332.html Mon, 3 Dec 2007 12:00:00 EST