http://www.prnewsonline.com/ PRNewsOnline en-us 2012 Sat, 11 Feb 2012 9:31:01 EST http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. British Columbia's electric utility company is loading up on PR research and consultation in advance of major price hikes.... http://www.prnewsonline.com/mediarelations/BC-Hydros-PR-Investment-May-Reap-Powerful-Rewards_16010.html http://www.prnewsonline.com/mediarelations/BC-Hydros-PR-Investment-May-Reap-Powerful-Rewards_16010.html Wed, 8 Feb 2012 12:00:00 EST The press release still plays an important role in media relations, and Cision's Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements.... http://www.prnewsonline.com/mediarelations/5-Ways-to-Reinvent-the-Press-Release-With-SEO_16005.html http://www.prnewsonline.com/mediarelations/5-Ways-to-Reinvent-the-Press-Release-With-SEO_16005.html Tue, 7 Feb 2012 12:00:00 EST Wieck Media CEO Tim Roberts provides four tips for building a pre-populated destination to have waiting for the media in the event of a crisis.... http://www.prnewsonline.com/mediarelations/4-Tips-for-Building-Dark-Sites-To-Help-In-Times-of-Crisis_15992.html http://www.prnewsonline.com/mediarelations/4-Tips-for-Building-Dark-Sites-To-Help-In-Times-of-Crisis_15992.html Mon, 6 Feb 2012 12:00:00 EST Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia.... http://www.prnewsonline.com/mediarelations/How-PR-Can-Forge-Peaceful-Coexistence-With-Wikipedia_15993.html http://www.prnewsonline.com/mediarelations/How-PR-Can-Forge-Peaceful-Coexistence-With-Wikipedia_15993.html Mon, 6 Feb 2012 12:00:00 EST Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care's revamped online newsroom.... http://www.prnewsonline.com/mediarelations/Case-Study-Extreme-Media-Makeover-Baylor-Health-Care-System-Peps-Up-Tired-Online-Newsroom-to-Great-Results_15996.html http://www.prnewsonline.com/mediarelations/Case-Study-Extreme-Media-Makeover-Baylor-Health-Care-System-Peps-Up-Tired-Online-Newsroom-to-Great-Results_15996.html Mon, 6 Feb 2012 12:00:00 EST PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out.... http://www.prnewsonline.com/mediarelations/7-Ways-to-Separate-Yourself-From-the-Pack-When-Pitching-the-Media_15983.html http://www.prnewsonline.com/mediarelations/7-Ways-to-Separate-Yourself-From-the-Pack-When-Pitching-the-Media_15983.html Thu, 2 Feb 2012 12:00:00 EST Proper crisis communications now requires monitoring and responding across social media channels. Salesforce Radian6's David B. Thomas provides five ways to organize a social crisis strategy.... http://www.prnewsonline.com/mediarelations/5-Tips-for-a-Successful-Social-Media-Crisis-Response_15980.html http://www.prnewsonline.com/mediarelations/5-Tips-for-a-Successful-Social-Media-Crisis-Response_15980.html Wed, 1 Feb 2012 12:00:00 EST In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy.... http://www.prnewsonline.com/mediarelations/PR-Council-Roundtable-Smarter-PR-Best-Route-for-Nonprofit-Success-in-Crippled-Economy_15965.html http://www.prnewsonline.com/mediarelations/PR-Council-Roundtable-Smarter-PR-Best-Route-for-Nonprofit-Success-in-Crippled-Economy_15965.html Mon, 30 Jan 2012 12:00:00 EST CommCore Consulting principle Jerry Doyle explains the four missteps made by Costa Cruises during its Jan. 16 press conference.... http://www.prnewsonline.com/mediarelations/Lack-of-Preparation-Mars-Costa-Cruises-Press-Conference_15950.html http://www.prnewsonline.com/mediarelations/Lack-of-Preparation-Mars-Costa-Cruises-Press-Conference_15950.html Wed, 25 Jan 2012 12:00:00 EST Professional storyteller Slash Coleman provides four tips on how to construct stories to appeal to audiences and boost communications efforts.... http://www.prnewsonline.com/mediarelations/4-Tips-for-Great-Storytelling-For-Public-Relations-and-Life_15940.html http://www.prnewsonline.com/mediarelations/4-Tips-for-Great-Storytelling-For-Public-Relations-and-Life_15940.html Tue, 24 Jan 2012 12:00:00 EST In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.... http://www.prnewsonline.com/mediarelations/PR-Lessons-to-Be-Learned-From-the-Costa-Concordia-Tragedy_15928.html http://www.prnewsonline.com/mediarelations/PR-Lessons-to-Be-Learned-From-the-Costa-Concordia-Tragedy_15928.html Mon, 23 Jan 2012 12:00:00 EST Dix and  Eaton's Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy.... http://www.prnewsonline.com/mediarelations/Tip-Sheet-Combat-In-Your-Face-Media-Define-News-Yourself_15929.html http://www.prnewsonline.com/mediarelations/Tip-Sheet-Combat-In-Your-Face-Media-Define-News-Yourself_15929.html Mon, 23 Jan 2012 12:00:00 EST PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders' Cup.... http://www.prnewsonline.com/mediarelations/Case-Study-Unique-Storytelling-Crossover-Appeal-and-an-Enchanting-Equine-Angle-Help-the-Breeders-Cup-Set-Records_15931.html http://www.prnewsonline.com/mediarelations/Case-Study-Unique-Storytelling-Crossover-Appeal-and-an-Enchanting-Equine-Angle-Help-the-Breeders-Cup-Set-Records_15931.html Mon, 23 Jan 2012 12:00:00 EST According to Andrew Hindes of The In-House Writer, the social media age hasn't changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you're doing to make the journalist's job easier.... http://www.prnewsonline.com/mediarelations/How-to-Write-for-Journalists-and-Make-Their-Jobs-Easier_15936.html http://www.prnewsonline.com/mediarelations/How-to-Write-for-Journalists-and-Make-Their-Jobs-Easier_15936.html Mon, 23 Jan 2012 12:00:00 EST Access Communications' Brian Regan provides four tips for conducting global media outreach.... http://www.prnewsonline.com/mediarelations/Preparing-for-a-Global-PR-Battle-Understand-Cultures-Influencers_15914.html http://www.prnewsonline.com/mediarelations/Preparing-for-a-Global-PR-Battle-Understand-Cultures-Influencers_15914.html Wed, 18 Jan 2012 12:00:00 EST Don't forget about local beats when pitching stories, as smaller communities continue to embrace their local newspapers.... http://www.prnewsonline.com/mediarelations/Community-Papers-Preferred-Source-of-Local-News_15909.html http://www.prnewsonline.com/mediarelations/Community-Papers-Preferred-Source-of-Local-News_15909.html Tue, 17 Jan 2012 12:00:00 EST InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage.... http://www.prnewsonline.com/mediarelations/How-PR-Can-Feed-the-Data-Journalism-Pipeline_15910.html http://www.prnewsonline.com/mediarelations/How-PR-Can-Feed-the-Data-Journalism-Pipeline_15910.html Tue, 17 Jan 2012 12:00:00 EST With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media.... http://www.prnewsonline.com/mediarelations/Case-Study-Mining-its-Database-for-Bad-Buzzwords-LinkedIn-Raises-Its-Profile-with-a-Seamless-Global-Media-Relations-Effort_15908.html http://www.prnewsonline.com/mediarelations/Case-Study-Mining-its-Database-for-Bad-Buzzwords-LinkedIn-Raises-Its-Profile-with-a-Seamless-Global-Media-Relations-Effort_15908.html Mon, 16 Jan 2012 12:00:00 EST A veteran spokesperson offers three tips on how to improve the media training experience and the quality of your interview outcomes.... http://www.prnewsonline.com/mediarelations/How-to-Media-Train&shy-From-a-Spokespersons-POV_15881.html http://www.prnewsonline.com/mediarelations/How-to-Media-Train&shy-From-a-Spokespersons-POV_15881.html Mon, 9 Jan 2012 12:00:00 EST More than 70% of journalists and other media professionals are interacting with PR pros through social media platforms.... http://www.prnewsonline.com/mediarelations/Social-Sites-Role-In-Reaching-Key-Influencers-Grows_15847.html http://www.prnewsonline.com/mediarelations/Social-Sites-Role-In-Reaching-Key-Influencers-Grows_15847.html Wed, 4 Jan 2012 12:00:00 EST