http://www.prnewsonline.com/ PRNewsOnline en-us 2012 Sat, 11 Feb 2012 9:58:17 EST http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. The newest reputation index reveals that a brand's corporate reputation is bolstered by its longevity in the marketplace.... http://www.prnewsonline.com/measurementchan/New-Reputation-Index-Features-Long-Established-Brands_16013.html http://www.prnewsonline.com/measurementchan/New-Reputation-Index-Features-Long-Established-Brands_16013.html Thu, 9 Feb 2012 12:00:00 EST In advance of PR News' April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success.... http://www.prnewsonline.com/measurementchan/PR-News-Q-and-A-With-Danielle-Brigida-Document-the-Little-Victories-in-Social-Media-ROI_16007.html http://www.prnewsonline.com/measurementchan/PR-News-Q-and-A-With-Danielle-Brigida-Document-the-Little-Victories-in-Social-Media-ROI_16007.html Wed, 8 Feb 2012 12:00:00 EST While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.... http://www.prnewsonline.com/measurementchan/Charting-the-Industry-Is-the-Blog-Fading-Dont-Bet-On-It_15998.html http://www.prnewsonline.com/measurementchan/Charting-the-Industry-Is-the-Blog-Fading-Dont-Bet-On-It_15998.html Mon, 6 Feb 2012 12:00:00 EST Edelman's 2012 Trust Barometer study reveals a considerable decrease in CEO credibility and an increase in trusting social networking sites as sources of information about companies.... http://www.prnewsonline.com/measurementchan/CEO-Cred-Suffers-Biggest-Barometer-Dip-in-9-Years_15969.html http://www.prnewsonline.com/measurementchan/CEO-Cred-Suffers-Biggest-Barometer-Dip-in-9-Years_15969.html Tue, 31 Jan 2012 12:00:00 EST For the PR executive, it's not all about smart social media tactics—it's also about becoming a strategic leader in social media within your organization.... http://www.prnewsonline.com/measurementchan/Tip-Sheet-10-Ways-to-Solidify-PRs-Role-in-Social-Strategy_15963.html http://www.prnewsonline.com/measurementchan/Tip-Sheet-10-Ways-to-Solidify-PRs-Role-in-Social-Strategy_15963.html Mon, 30 Jan 2012 12:00:00 EST In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy.... http://www.prnewsonline.com/measurementchan/PR-Council-Roundtable-Smarter-PR-Best-Route-for-Nonprofit-Success-in-Crippled-Economy_15965.html http://www.prnewsonline.com/measurementchan/PR-Council-Roundtable-Smarter-PR-Best-Route-for-Nonprofit-Success-in-Crippled-Economy_15965.html Mon, 30 Jan 2012 12:00:00 EST Likeable Media's Dave Kerpen, who will deliver the afternoon keynote at PR News' Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.... http://www.prnewsonline.com/measurementchan/7-Simple-Ways-to-Track-How-Well-Liked-Your-Brand-Is-on-Facebook_15967.html http://www.prnewsonline.com/measurementchan/7-Simple-Ways-to-Track-How-Well-Liked-Your-Brand-Is-on-Facebook_15967.html Mon, 30 Jan 2012 12:00:00 EST CMOs say they could be more tech-savvy on the job. What about PR leaders? What digital/social skills are most needed to move the communications needle and prove they belong at the table with senior management?... http://www.prnewsonline.com/measurementchan/Top-5-Digital-Skills-PR-Leaders-Need-to-Master_15943.html http://www.prnewsonline.com/measurementchan/Top-5-Digital-Skills-PR-Leaders-Need-to-Master_15943.html Tue, 24 Jan 2012 12:00:00 EST Highlander Consulting's Gordon G. Andrew provides seven tactics to build internal support for PR's value within your organization.... http://www.prnewsonline.com/measurementchan/What-PR-Can-Do-to-Earn-a-Seat-at-the-Senior-Management-Table_15922.html http://www.prnewsonline.com/measurementchan/What-PR-Can-Do-to-Earn-a-Seat-at-the-Senior-Management-Table_15922.html Fri, 20 Jan 2012 12:00:00 EST In advance of PR News' Feb. 16 Digital PR Summit in San Francisco, GolinHarris' Clinton Schaff gives a preview of key social media metrics that resonate with the C-suite.... http://www.prnewsonline.com/measurementchan/PR-News-Q-and-A-With-Clinton-Schaff-Measuring-Social-Media-Success_15920.html http://www.prnewsonline.com/measurementchan/PR-News-Q-and-A-With-Clinton-Schaff-Measuring-Social-Media-Success_15920.html Thu, 19 Jan 2012 12:00:00 EST Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.... http://www.prnewsonline.com/measurementchan/Tip-Sheet-Get-a-Grip-on-Conversations-Map-a-Social-Graph_15904.html http://www.prnewsonline.com/measurementchan/Tip-Sheet-Get-a-Grip-on-Conversations-Map-a-Social-Graph_15904.html Mon, 16 Jan 2012 12:00:00 EST Piggybacking PR efforts with market research is a cost-effective route toward better audience understanding, but connecting the two dots is not an easy task.... http://www.prnewsonline.com/measurementchan/Want-Deeper-Measurement-Insight-Connect-PR-with-Market-Research_15906.html http://www.prnewsonline.com/measurementchan/Want-Deeper-Measurement-Insight-Connect-PR-with-Market-Research_15906.html Mon, 16 Jan 2012 12:00:00 EST Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.... http://www.prnewsonline.com/measurementchan/Case-Study-To-Boost-Awareness-Research-Lab-Transforms-Heavy-Science-Content-Into-PTA-Consumable-NetLetter_15877.html http://www.prnewsonline.com/measurementchan/Case-Study-To-Boost-Awareness-Research-Lab-Transforms-Heavy-Science-Content-Into-PTA-Consumable-NetLetter_15877.html Mon, 9 Jan 2012 12:00:00 EST Clemons Communication president John Clemons suggests four questions to ask when setting metrics to help evaluate issue campaigns.... http://www.prnewsonline.com/measurementchan/Issues-Measurement-and-Analysis-Ask-These-Questions-First_15849.html http://www.prnewsonline.com/measurementchan/Issues-Measurement-and-Analysis-Ask-These-Questions-First_15849.html Thu, 5 Jan 2012 12:00:00 EST Highlander Consulting's Gordon G. Andrew lists risk and regulation as cards PR professionals can play to earn a seat at the table.... http://www.prnewsonline.com/measurementchan/Why-PR-Is-Often-Missing-at-the-Senior-Management-Table_15851.html http://www.prnewsonline.com/measurementchan/Why-PR-Is-Often-Missing-at-the-Senior-Management-Table_15851.html Tue, 3 Jan 2012 12:00:00 EST In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.... http://www.prnewsonline.com/measurementchan/Case-Study-A-Web-Site-Redo-and-Fully-Integrated-Marketing-and-PR-Lure-Thousands-of-Anglers-to-Fishing-Advocacy-Platform_15843.html http://www.prnewsonline.com/measurementchan/Case-Study-A-Web-Site-Redo-and-Fully-Integrated-Marketing-and-PR-Lure-Thousands-of-Anglers-to-Fishing-Advocacy-Platform_15843.html Mon, 2 Jan 2012 12:00:00 EST Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.... http://www.prnewsonline.com/measurementchan/Marketing-Heads-PR-the-Toughest-ROI-Nut-to-Crack_15845.html http://www.prnewsonline.com/measurementchan/Marketing-Heads-PR-the-Toughest-ROI-Nut-to-Crack_15845.html Mon, 2 Jan 2012 12:00:00 EST The ability to home in on specific groups of users makes social media advertising an enticing way to improve engagement.... http://www.prnewsonline.com/measurementchan/When-It-Comes-to-Social-Media-the-Numbers-Dont-Lie-The-Ads-Have-It_15816.html http://www.prnewsonline.com/measurementchan/When-It-Comes-to-Social-Media-the-Numbers-Dont-Lie-The-Ads-Have-It_15816.html Mon, 19 Dec 2011 12:00:00 EST PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.... http://www.prnewsonline.com/measurementchan/PR-News-Advisory-Board-Roundtable-Reputation-Issues-Define-PR-in-2011-Privacy-Problems-in-2012_15818.html http://www.prnewsonline.com/measurementchan/PR-News-Advisory-Board-Roundtable-Reputation-Issues-Define-PR-in-2011-Privacy-Problems-in-2012_15818.html Mon, 19 Dec 2011 12:00:00 EST Highlander Consulting's Gordon G. Andrew says PR pros need to shift their focus from proving public relations' ROI to using KPIs to measure progress toward specific business goals.... http://www.prnewsonline.com/measurementchan/Lets-Stop-Focusing-on-the-ROI-of-Public-Relations_15795.html http://www.prnewsonline.com/measurementchan/Lets-Stop-Focusing-on-the-ROI-of-Public-Relations_15795.html Mon, 12 Dec 2011 12:00:00 EST