http://www.prnewsonline.com/ PRNewsOnline en-us 2012 Sun, 12 Feb 2012 4:14:46 EST http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. Despite all the talk of Facebook and Twitter taking over the digital communications space, corporate execs say that e-mail and Web sites command the best ROI online. Still, PR practitioners are working to realize better returns from social media.... http://www.prnewsonline.com/industries_verticals/insurance/Charting-the-Industry-Orgs-Wrestle-With-Social-Media-ROI_14497.html http://www.prnewsonline.com/industries_verticals/insurance/Charting-the-Industry-Orgs-Wrestle-With-Social-Media-ROI_14497.html Mon, 3 Jan 2011 12:00:00 EST In case of a crisis, calming fears and disseminating factual information internally is critical. Your organization's Intranet can be the one-stop shop for gaining employee trust.... http://www.prnewsonline.com/industries_verticals/insurance/Fostering-Internal-Trust-Deploying-Your-Intranet-in-a-Crisis_14341.html http://www.prnewsonline.com/industries_verticals/insurance/Fostering-Internal-Trust-Deploying-Your-Intranet-in-a-Crisis_14341.html Mon, 8 Nov 2010 12:00:00 EST No longer relegated to the desk drawer, new product and promotional trends are propelling swag to greater heights. PR News looks at the state of tchotchkes, and how today's organizations put them to good use.... http://www.prnewsonline.com/industries_verticals/insurance/Promo-Items-Can-Have-Real-Branding-Power-But-Beware-of-Recalls_14175.html http://www.prnewsonline.com/industries_verticals/insurance/Promo-Items-Can-Have-Real-Branding-Power-But-Beware-of-Recalls_14175.html Mon, 4 Oct 2010 12:00:00 EDT For other companies wishing to do a campaign similar to Nationwide’s Driving While Distracted program, which educates consumers on safe driving practices, Fleishman-Hillard’s Senior Vice President Bill Ferguson and Nationwide’s communications consultant for media relations, Charley Gillespie, offer tips.... http://www.prnewsonline.com/industries_verticals/insurance/Have-a-Cause-Initiative-You-Can-Rally-Around_13789.html http://www.prnewsonline.com/industries_verticals/insurance/Have-a-Cause-Initiative-You-Can-Rally-Around_13789.html Mon, 15 Mar 2010 12:00:00 EDT After hearing firsthand accounts of the dangers posed by distracted driving from customers and colleagues, Nationwide Insurance became the first insurance company to take on the issue when it launched its campaign to educate consumers on the risks posed by Driving While Distracted (DWD) and encourage Americans to adopt safer driving habits in order to protect lives on the road.... http://www.prnewsonline.com/industries_verticals/insurance/Case-Study-Nationwide-Fleishman-Hillard-Take-Hands-On-Approach-To-Driving-While-Distracted-Cause-Campaign_13792.html http://www.prnewsonline.com/industries_verticals/insurance/Case-Study-Nationwide-Fleishman-Hillard-Take-Hands-On-Approach-To-Driving-While-Distracted-Cause-Campaign_13792.html Mon, 15 Mar 2010 12:00:00 EDT Because the Driving While Distracted campaign was a multi-platform effort that entailed considerable planning, logistics were certainly a challenge, says Nationwide’s Charley Gillespie. But the biggest hurdle involved technology.... http://www.prnewsonline.com/industries_verticals/insurance/Tech-Pothole-Stalls-Program_13793.html http://www.prnewsonline.com/industries_verticals/insurance/Tech-Pothole-Stalls-Program_13793.html Mon, 15 Mar 2010 12:00:00 EDT Migration is what drives Western Union—to the tune of nearly $1 billion a year in earnings helping poor migrants around the globe send money home. Western Union’s assistance to migrants who are moving their money does not come without criticism, however.... http://www.prnewsonline.com/industries_verticals/insurance/Helping-Migrants-Western-Unions-Massive-CSR-Campaign_13577.html http://www.prnewsonline.com/industries_verticals/insurance/Helping-Migrants-Western-Unions-Massive-CSR-Campaign_13577.html Mon, 21 Dec 2009 12:00:00 EST Company: Aflac Agency: Fleishman-Hillard Timeframe: 2008-ongoing When news that Aflac employee Steve Karas’ bone marrow donation saved the life of a young boy living near New York reached the company’s corporate public relations team, the executives knew they had a great story on their hands... http://www.prnewsonline.com/industries_verticals/insurance/Case-Study-Aflac-Turns-a-Heartwarming-Story-Into-a-Life-Saving-Cause-Branding-Campaign_13251.html http://www.prnewsonline.com/industries_verticals/insurance/Case-Study-Aflac-Turns-a-Heartwarming-Story-Into-a-Life-Saving-Cause-Branding-Campaign_13251.html Mon, 5 Oct 2009 12:00:00 EDT The story of Aflac’s Boston district manager Steve Karas donating bone marrow to save a young boy’s life is poignant in and of itself, but company’s PR team needed to elevate it to a larger media stage if they wanted its impact to reach a broad national audience. “Just one story angle... http://www.prnewsonline.com/industries_verticals/insurance/TAKING-A-CAMPAIGN-FROM-BIG-TO-BIGGER-WITH-A-FRIENDLY-RIVALRY-A-SUSTAINABLE-HOOK-AND-A-THIRD-PARTY-SUPPORTER_13252.html http://www.prnewsonline.com/industries_verticals/insurance/TAKING-A-CAMPAIGN-FROM-BIG-TO-BIGGER-WITH-A-FRIENDLY-RIVALRY-A-SUSTAINABLE-HOOK-AND-A-THIRD-PARTY-SUPPORTER_13252.html Mon, 5 Oct 2009 12:00:00 EDT Company: Aflac Agency: Fleishman-Hillard Timeframe: 2007-2008 The American Family Life Insurance Company (Aflac) may be best known in the consumer marketplace for its quirky, quacky duck mascot, but the insurance giant made a different type of impression on the investor community with its "Say on... http://www.prnewsonline.com/industries_verticals/insurance/Case-Study-Democratizing-Corporate-Governance-Aflac-Wins-Shareholder-Support-by-Giving-Them-a-Say-on-Pay_12425.html http://www.prnewsonline.com/industries_verticals/insurance/Case-Study-Democratizing-Corporate-Governance-Aflac-Wins-Shareholder-Support-by-Giving-Them-a-Say-on-Pay_12425.html Mon, 5 Jan 2009 12:00:00 EST