http://www.prnewsonline.com/ PRNewsOnline en-us 2012 Sat, 11 Feb 2012 9:10:27 EST http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. At a time when both Wall Street and the public may be down on Groupon, the company has hired a 20-year agency vet to handle its PR efforts.... http://www.prnewsonline.com/features/Groupon-From-Wildly-Profitable-to-Learning-How-to-Communicate_16020.html http://www.prnewsonline.com/features/Groupon-From-Wildly-Profitable-to-Learning-How-to-Communicate_16020.html Fri, 10 Feb 2012 12:00:00 EST Using the Super Bowl as a lens, George Washington University's Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place.... http://www.prnewsonline.com/features/7-Strategic-Communications-Lessons-by-Way-of-the-Super-Bowl_16012.html http://www.prnewsonline.com/features/7-Strategic-Communications-Lessons-by-Way-of-the-Super-Bowl_16012.html Thu, 9 Feb 2012 12:00:00 EST The newest reputation index reveals that a brand's corporate reputation is bolstered by its longevity in the marketplace.... http://www.prnewsonline.com/features/New-Reputation-Index-Features-Long-Established-Brands_16013.html http://www.prnewsonline.com/features/New-Reputation-Index-Features-Long-Established-Brands_16013.html Thu, 9 Feb 2012 12:00:00 EST The soft-drink and snack-food giant must find a way to share with its employees news about its positive quarterly results and details about a 3% workforce reduction.... http://www.prnewsonline.com/features/PepsiCos-Big-Gulp-Team-Great-Q4!-8700-of-You-Have-to-Go_16015.html http://www.prnewsonline.com/features/PepsiCos-Big-Gulp-Team-Great-Q4!-8700-of-You-Have-to-Go_16015.html Thu, 9 Feb 2012 12:00:00 EST In advance of PR News' April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success.... http://www.prnewsonline.com/features/PR-News-Q-and-A-With-Danielle-Brigida-Document-the-Little-Victories-in-Social-Media-ROI_16007.html http://www.prnewsonline.com/features/PR-News-Q-and-A-With-Danielle-Brigida-Document-the-Little-Victories-in-Social-Media-ROI_16007.html Wed, 8 Feb 2012 12:00:00 EST British Columbia's electric utility company is loading up on PR research and consultation in advance of major price hikes.... http://www.prnewsonline.com/features/BC-Hydros-PR-Investment-May-Reap-Powerful-Rewards_16010.html http://www.prnewsonline.com/features/BC-Hydros-PR-Investment-May-Reap-Powerful-Rewards_16010.html Wed, 8 Feb 2012 12:00:00 EST In an interview with PR News, Gerry Corbett says that realizing more value for PRSA members—particularly in career development—is a top priority.... http://www.prnewsonline.com/features/5-Questions-for-PRSA-Chairman-and-CEO-Gerry-Corbett_16011.html http://www.prnewsonline.com/features/5-Questions-for-PRSA-Chairman-and-CEO-Gerry-Corbett_16011.html Wed, 8 Feb 2012 12:00:00 EST Creating a fluid, well-written social media policy is an investment in your organization's future, says Haynes and Boone partner Matthew Deffebach.... http://www.prnewsonline.com/features/How-to-Make-Your-Social-Media-Policy-Stick_16000.html http://www.prnewsonline.com/features/How-to-Make-Your-Social-Media-Policy-Stick_16000.html Tue, 7 Feb 2012 12:00:00 EST Goldman Sachs CEO Lloyd Blankfein signed on with the Human Rights Campaign to help generate awareness for marriage equality, garnering some positive coverage for himself for a change.... http://www.prnewsonline.com/features/Goldman-Sachs-CEO-Occupies-Center-Stage-for-Human-Rights-Org_16003.html http://www.prnewsonline.com/features/Goldman-Sachs-CEO-Occupies-Center-Stage-for-Human-Rights-Org_16003.html Tue, 7 Feb 2012 12:00:00 EST The press release still plays an important role in media relations, and Cision's Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements.... http://www.prnewsonline.com/features/5-Ways-to-Reinvent-the-Press-Release-With-SEO_16005.html http://www.prnewsonline.com/features/5-Ways-to-Reinvent-the-Press-Release-With-SEO_16005.html Tue, 7 Feb 2012 12:00:00 EST Focusing the blame on one person for the handling of the cutoff of funding to Planned Parenthood is unbecoming to a once-proud organization.... http://www.prnewsonline.com/features/Exit-the-Scapegoat-at-Komen-Whos-Next_16006.html http://www.prnewsonline.com/features/Exit-the-Scapegoat-at-Komen-Whos-Next_16006.html Tue, 7 Feb 2012 12:00:00 EST Wieck Media CEO Tim Roberts provides four tips for building a pre-populated destination to have waiting for the media in the event of a crisis.... http://www.prnewsonline.com/features/4-Tips-for-Building-Dark-Sites-To-Help-In-Times-of-Crisis_15992.html http://www.prnewsonline.com/features/4-Tips-for-Building-Dark-Sites-To-Help-In-Times-of-Crisis_15992.html Mon, 6 Feb 2012 12:00:00 EST Tweeters went on all-out blitz before and during the Super Bowl, widening the reach of flubs and obscene gestures.... http://www.prnewsonline.com/features/Twitter-Mini-Controversies-All-Part-of-Super-Bowl-Experience_16002.html http://www.prnewsonline.com/features/Twitter-Mini-Controversies-All-Part-of-Super-Bowl-Experience_16002.html Mon, 6 Feb 2012 12:00:00 EST After a three-day hailstorm of online negativity and criticism, Susan G. Komen for the Cure modified its funding stance toward Planned Parenthood.... http://www.prnewsonline.com/features/Social-Media-Looms-Large-in-Komens-Latest-Decision_15989.html http://www.prnewsonline.com/features/Social-Media-Looms-Large-in-Komens-Latest-Decision_15989.html Fri, 3 Feb 2012 12:00:00 EST A presidential campaign is a brand like any other, and as such should aim for engagement on Twitter, not just amassing followers.... http://www.prnewsonline.com/features/Like-All-Brands-Presidential-Campaigns-Must-Convert-Followers-to-Customers_15991.html http://www.prnewsonline.com/features/Like-All-Brands-Presidential-Campaigns-Must-Convert-Followers-to-Customers_15991.html Fri, 3 Feb 2012 12:00:00 EST What football game? What ads? It's the conversations about the ads that really matter.... http://www.prnewsonline.com/features/News-Hooks-Sneak-Peeks-Prime-PR-Pump-for-Super-Bowl-Spots_15982.html http://www.prnewsonline.com/features/News-Hooks-Sneak-Peeks-Prime-PR-Pump-for-Super-Bowl-Spots_15982.html Thu, 2 Feb 2012 12:00:00 EST PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out.... http://www.prnewsonline.com/features/7-Ways-to-Separate-Yourself-From-the-Pack-When-Pitching-the-Media_15983.html http://www.prnewsonline.com/features/7-Ways-to-Separate-Yourself-From-the-Pack-When-Pitching-the-Media_15983.html Thu, 2 Feb 2012 12:00:00 EST Mark Zuckerberg is telling potential investors to focus on the distant future and think beyond Facebook's initial valuation—just in case it's a slight disappointment.... http://www.prnewsonline.com/features/Facebooks-Message-to-Investors-Look-to-the-Stars_15986.html http://www.prnewsonline.com/features/Facebooks-Message-to-Investors-Look-to-the-Stars_15986.html Thu, 2 Feb 2012 12:00:00 EST PR News asked members of its online community if everyone on their communications team is expected to engage in social media.... http://www.prnewsonline.com/features/PR-News-Poll-All-Hands-on-Deck-for-Social-Media_15988.html http://www.prnewsonline.com/features/PR-News-Poll-All-Hands-on-Deck-for-Social-Media_15988.html Thu, 2 Feb 2012 12:00:00 EST Susan G. Komen for the Cure's decision to cease funding of Planned Parenthood's breast cancer screening programs will come with a price.... http://www.prnewsonline.com/features/Planned-Parenthood-Cut-Off-Tests-Komens-Public-Image_15977.html http://www.prnewsonline.com/features/Planned-Parenthood-Cut-Off-Tests-Komens-Public-Image_15977.html Wed, 1 Feb 2012 12:00:00 EST