http://www.prnewsonline.com/ PRNewsOnline en-us 2012 Thu, 9 Feb 2012 12:30:21 EST http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. Creating a fluid, well-written social media policy is an investment in your organization's future, says Haynes and Boone partner Matthew Deffebach.... http://www.prnewsonline.com/digitalpr/How-to-Make-Your-Social-Media-Policy-Stick_16000.html http://www.prnewsonline.com/digitalpr/How-to-Make-Your-Social-Media-Policy-Stick_16000.html Tue, 7 Feb 2012 12:00:00 EST The press release still plays an important role in media relations, and Cision's Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements.... http://www.prnewsonline.com/digitalpr/5-Ways-to-Reinvent-the-Press-Release-With-SEO_16005.html http://www.prnewsonline.com/digitalpr/5-Ways-to-Reinvent-the-Press-Release-With-SEO_16005.html Tue, 7 Feb 2012 12:00:00 EST Wieck Media CEO Tim Roberts provides four tips for building a pre-populated destination to have waiting for the media in the event of a crisis.... http://www.prnewsonline.com/digitalpr/4-Tips-for-Building-Dark-Sites-To-Help-In-Times-of-Crisis_15992.html http://www.prnewsonline.com/digitalpr/4-Tips-for-Building-Dark-Sites-To-Help-In-Times-of-Crisis_15992.html Mon, 6 Feb 2012 12:00:00 EST Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia.... http://www.prnewsonline.com/digitalpr/How-PR-Can-Forge-Peaceful-Coexistence-With-Wikipedia_15993.html http://www.prnewsonline.com/digitalpr/How-PR-Can-Forge-Peaceful-Coexistence-With-Wikipedia_15993.html Mon, 6 Feb 2012 12:00:00 EST Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care's revamped online newsroom.... http://www.prnewsonline.com/digitalpr/Case-Study-Extreme-Media-Makeover-Baylor-Health-Care-System-Peps-Up-Tired-Online-Newsroom-to-Great-Results_15996.html http://www.prnewsonline.com/digitalpr/Case-Study-Extreme-Media-Makeover-Baylor-Health-Care-System-Peps-Up-Tired-Online-Newsroom-to-Great-Results_15996.html Mon, 6 Feb 2012 12:00:00 EST While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.... http://www.prnewsonline.com/digitalpr/Charting-the-Industry-Is-the-Blog-Fading-Dont-Bet-On-It_15998.html http://www.prnewsonline.com/digitalpr/Charting-the-Industry-Is-the-Blog-Fading-Dont-Bet-On-It_15998.html Mon, 6 Feb 2012 12:00:00 EST Tweeters went on all-out blitz before and during the Super Bowl, widening the reach of flubs and obscene gestures.... http://www.prnewsonline.com/digitalpr/Twitter-Mini-Controversies-All-Part-of-Super-Bowl-Experience_16002.html http://www.prnewsonline.com/digitalpr/Twitter-Mini-Controversies-All-Part-of-Super-Bowl-Experience_16002.html Mon, 6 Feb 2012 12:00:00 EST A presidential campaign is a brand like any other, and as such should aim for engagement on Twitter, not just amassing followers.... http://www.prnewsonline.com/digitalpr/Like-All-Brands-Presidential-Campaigns-Must-Convert-Followers-to-Customers_15991.html http://www.prnewsonline.com/digitalpr/Like-All-Brands-Presidential-Campaigns-Must-Convert-Followers-to-Customers_15991.html Fri, 3 Feb 2012 12:00:00 EST Mark Zuckerberg is telling potential investors to focus on the distant future and think beyond Facebook's initial valuation—just in case it's a slight disappointment.... http://www.prnewsonline.com/digitalpr/Facebooks-Message-to-Investors-Look-to-the-Stars_15986.html http://www.prnewsonline.com/digitalpr/Facebooks-Message-to-Investors-Look-to-the-Stars_15986.html Thu, 2 Feb 2012 12:00:00 EST PR News asked members of its online community if everyone on their communications team is expected to engage in social media.... http://www.prnewsonline.com/digitalpr/PR-News-Poll-All-Hands-on-Deck-for-Social-Media_15988.html http://www.prnewsonline.com/digitalpr/PR-News-Poll-All-Hands-on-Deck-for-Social-Media_15988.html Thu, 2 Feb 2012 12:00:00 EST Proper crisis communications now requires monitoring and responding across social media channels. Salesforce Radian6's David B. Thomas provides five ways to organize a social crisis strategy.... http://www.prnewsonline.com/digitalpr/5-Tips-for-a-Successful-Social-Media-Crisis-Response_15980.html http://www.prnewsonline.com/digitalpr/5-Tips-for-a-Successful-Social-Media-Crisis-Response_15980.html Wed, 1 Feb 2012 12:00:00 EST President Obama's appearance on Google+ may have had promotional elements to it, but it was effective at putting the Hangouts feature on the map.... http://www.prnewsonline.com/digitalpr/Google+-Hangouts-Gets-Presidential-Seal-of-Approval_15974.html http://www.prnewsonline.com/digitalpr/Google+-Hangouts-Gets-Presidential-Seal-of-Approval_15974.html Tue, 31 Jan 2012 12:00:00 EST Not every tweet or comment requires a response during a crisis—here's a formula to help guide your social response strategy.... http://www.prnewsonline.com/digitalpr/How-to-Determine-Which-Social-Comments-to-Respond-to-in-a-Crisis_15976.html http://www.prnewsonline.com/digitalpr/How-to-Determine-Which-Social-Comments-to-Respond-to-in-a-Crisis_15976.html Tue, 31 Jan 2012 12:00:00 EST When 76 early-decision applicants were mistakenly offered admission on a Friday, Vassar College apologized and told those affected to try calling on Monday.... http://www.prnewsonline.com/digitalpr/Vassar-Opts-for-the-One-Way-Channel-Crisis-Response_15958.html http://www.prnewsonline.com/digitalpr/Vassar-Opts-for-the-One-Way-Channel-Crisis-Response_15958.html Mon, 30 Jan 2012 12:00:00 EST After receiving a phone call saying a bomb was on board one of its planes, American Airlines' social media-driven response was anything but phoned in.... http://www.prnewsonline.com/digitalpr/Case-Study-Using-Twitter-American-Airlines-Defuses-Security-Incident_15961.html http://www.prnewsonline.com/digitalpr/Case-Study-Using-Twitter-American-Airlines-Defuses-Security-Incident_15961.html Mon, 30 Jan 2012 12:00:00 EST B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.... http://www.prnewsonline.com/digitalpr/B2B-Communications-Use-Integrated-Approach-to-Engage-Industry-Analysts-and-Manage-Reputation_15962.html http://www.prnewsonline.com/digitalpr/B2B-Communications-Use-Integrated-Approach-to-Engage-Industry-Analysts-and-Manage-Reputation_15962.html Mon, 30 Jan 2012 12:00:00 EST For the PR executive, it's not all about smart social media tactics—it's also about becoming a strategic leader in social media within your organization.... http://www.prnewsonline.com/digitalpr/Tip-Sheet-10-Ways-to-Solidify-PRs-Role-in-Social-Strategy_15963.html http://www.prnewsonline.com/digitalpr/Tip-Sheet-10-Ways-to-Solidify-PRs-Role-in-Social-Strategy_15963.html Mon, 30 Jan 2012 12:00:00 EST In data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster.... http://www.prnewsonline.com/digitalpr/Ship-Crisis-Affects-Cruise-Industry-Rep_15966.html http://www.prnewsonline.com/digitalpr/Ship-Crisis-Affects-Cruise-Industry-Rep_15966.html Mon, 30 Jan 2012 12:00:00 EST Likeable Media's Dave Kerpen, who will deliver the afternoon keynote at PR News' Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.... http://www.prnewsonline.com/digitalpr/7-Simple-Ways-to-Track-How-Well-Liked-Your-Brand-Is-on-Facebook_15967.html http://www.prnewsonline.com/digitalpr/7-Simple-Ways-to-Track-How-Well-Liked-Your-Brand-Is-on-Facebook_15967.html Mon, 30 Jan 2012 12:00:00 EST Kathleen Henson reflects on her 20 years in PR and the mentors who influenced her career.... http://www.prnewsonline.com/digitalpr/The-Accidental-Agency-A-Retrospective-of-My-Life-in-PR_15954.html http://www.prnewsonline.com/digitalpr/The-Accidental-Agency-A-Retrospective-of-My-Life-in-PR_15954.html Thu, 26 Jan 2012 12:00:00 EST