http://www.prnewsonline.com/ PRNewsOnline en-us 2010 Thu, 2 Sep 2010 6:46:27 EDT http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. The Coast Guard's Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis.... http://www.prnewsonline.com/digitalpr/For-Crisis-Response-Web-Leader-BP-Spill-a-Marathon-Not-a-Sprint_14124.html http://www.prnewsonline.com/digitalpr/For-Crisis-Response-Web-Leader-BP-Spill-a-Marathon-Not-a-Sprint_14124.html Thu, 2 Sep 2010 12:00:00 EDT Great customer service has become a key pillar in driving reputation, revenues and repeat business. Yet the B2B space faces a couple of barriers to truly integrated communications/customer service efforts.... http://www.prnewsonline.com/digitalpr/PR-as-a-Driver-for-B2B-Sales-and-Customer-Service_14111.html http://www.prnewsonline.com/digitalpr/PR-as-a-Driver-for-B2B-Sales-and-Customer-Service_14111.html Mon, 30 Aug 2010 12:00:00 EDT Geo-location social platform Foursquare may not be for every organization, but these tips on leveraging it may help you decide if it's appropriate to use or not.... http://www.prnewsonline.com/digitalpr/How-to-Add-Foursquare-to-Your-PR-Arsenal_14112.html http://www.prnewsonline.com/digitalpr/How-to-Add-Foursquare-to-Your-PR-Arsenal_14112.html Mon, 30 Aug 2010 12:00:00 EDT Communicators should take note as increasing numbers of companies and influential consumers are taking to Apple’s iPad.... http://www.prnewsonline.com/digitalpr/Apples-iPad-Gains-Corporate-and-Consumer-Fans_14117.html http://www.prnewsonline.com/digitalpr/Apples-iPad-Gains-Corporate-and-Consumer-Fans_14117.html Mon, 30 Aug 2010 12:00:00 EDT Two companies, two social media campaigns launched to reconnect with consumers. Which one gets the better grades? Hint: It isn't the "Pirate Guys."... http://www.prnewsonline.com/digitalpr/Social-Media-Report-Card-Experian-and-Citigroup-Earn-Mixed-Marks_14098.html http://www.prnewsonline.com/digitalpr/Social-Media-Report-Card-Experian-and-Citigroup-Earn-Mixed-Marks_14098.html Mon, 23 Aug 2010 12:00:00 EDT Travelocity fights the recession travel blues with a clever campaign that pits travel destinations against one another.... http://www.prnewsonline.com/digitalpr/Case-Study-When-in-Gnome-Integrated-Campaign-Follows-Travelocity-Figurehead-on-a-Cross-Country-Adventure_14101.html http://www.prnewsonline.com/digitalpr/Case-Study-When-in-Gnome-Integrated-Campaign-Follows-Travelocity-Figurehead-on-a-Cross-Country-Adventure_14101.html Mon, 23 Aug 2010 12:00:00 EDT A comScore study says that social networking sites reach a higher percentage of women than men globally, with 75.8% of all women online visiting a social networking site in May 2010 versus 69.7% of men.... http://www.prnewsonline.com/digitalpr/Women-More-Engaged-on-Social-Web_14104.html http://www.prnewsonline.com/digitalpr/Women-More-Engaged-on-Social-Web_14104.html Mon, 23 Aug 2010 12:00:00 EDT A survey of 120 business journalists reveals a lack of confidence in their own social media expertise.... http://www.prnewsonline.com/digitalpr/Business-Journalists-Still-Getting-the-Hang-of-Social-Media_14106.html http://www.prnewsonline.com/digitalpr/Business-Journalists-Still-Getting-the-Hang-of-Social-Media_14106.html Mon, 23 Aug 2010 12:00:00 EDT Iraq-based public affairs specialists turned to social media to spread the word about the activities of the Army Corps of Engineers. Here are some best practices from the effort.... http://www.prnewsonline.com/digitalpr/Making-a-Military-Case-for-the-Use-of-Social-Media_14093.html http://www.prnewsonline.com/digitalpr/Making-a-Military-Case-for-the-Use-of-Social-Media_14093.html Thu, 19 Aug 2010 12:00:00 EDT Steal your audience’s attention with a set of coordinated messages from "embedded," credible sources with independent voices.... http://www.prnewsonline.com/digitalpr/Embedded-Influencers-Redefine-How-Brands-Connect-With-Consumers_14092.html http://www.prnewsonline.com/digitalpr/Embedded-Influencers-Redefine-How-Brands-Connect-With-Consumers_14092.html Wed, 18 Aug 2010 12:00:00 EDT Whether offline, online or both, WOM can pack a punch, and not just for big consumer brands.... http://www.prnewsonline.com/digitalpr/Successful-Word-of-Mouth-Cast-Out-the-Hook-and-Reel-Them-In_14080.html http://www.prnewsonline.com/digitalpr/Successful-Word-of-Mouth-Cast-Out-the-Hook-and-Reel-Them-In_14080.html Mon, 16 Aug 2010 12:00:00 EDT Twitter chatter about JetBlue after the incident with flight attendant Steven Slater was decidedly neutral, and even somewhat positive, in the days after the incident.... http://www.prnewsonline.com/digitalpr/Twitter-Watch-JetBlue-Experiences-Clear-Cyber-Skies-After-Air-Rage_14083.html http://www.prnewsonline.com/digitalpr/Twitter-Watch-JetBlue-Experiences-Clear-Cyber-Skies-After-Air-Rage_14083.html Mon, 16 Aug 2010 12:00:00 EDT In this age of social networking, brand images rise and fall at lightning speed, and just how quickly and strategically a company responds to a Twitter, Facebook or Yelp.com assault makes all the difference.... http://www.prnewsonline.com/digitalpr/Surviving-a-Social-Networking-Crisis_14077.html http://www.prnewsonline.com/digitalpr/Surviving-a-Social-Networking-Crisis_14077.html Wed, 11 Aug 2010 12:00:00 EDT When it comes to subject lines, first impressions are everything. Here are five tips to keep in mind.... http://www.prnewsonline.com/digitalpr/How-to-Write-Subject-Lines-That-Intrigue-Engage_14062.html http://www.prnewsonline.com/digitalpr/How-to-Write-Subject-Lines-That-Intrigue-Engage_14062.html Mon, 9 Aug 2010 12:00:00 EDT ▶ Tech Brands’ Twitter Trouble: A study by Wildfire PR found that while 90% of technology companies have a presence on two or more social networks, a significant majority are not actively using these networks to engage with audiences. Case in point: 43% of surveyed brands with a Twitter account have... http://www.prnewsonline.com/digitalpr/One-Way-Techies-Global-Marketing-Misses-Mark_14068.html http://www.prnewsonline.com/digitalpr/One-Way-Techies-Global-Marketing-Misses-Mark_14068.html Mon, 9 Aug 2010 12:00:00 EDT PR News asked three YouTube users—two very experienced and one relative newbie—to share ways that they’re leveraging YouTube in their communications programs.... http://www.prnewsonline.com/digitalpr/As-YouTube-Usage-Explodes-PR-Pros-Explore-Effective-Video-Tactics-and-Tools_14069.html http://www.prnewsonline.com/digitalpr/As-YouTube-Usage-Explodes-PR-Pros-Explore-Effective-Video-Tactics-and-Tools_14069.html Mon, 9 Aug 2010 12:00:00 EDT Open and click rates for marketing emails have continued to drop worldwide. Publishers have taken some innovative measures to slow, and in some cases even reverse, this decline.... http://www.prnewsonline.com/digitalpr/Business-Information-Publishers-Combat-Trend-of-Email-Click-Fatigue_14059.html http://www.prnewsonline.com/digitalpr/Business-Information-Publishers-Combat-Trend-of-Email-Click-Fatigue_14059.html Tue, 3 Aug 2010 12:00:00 EDT The single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch.... http://www.prnewsonline.com/digitalpr/Traditional-Media-Relations-Tactics-Still-Apply-on-the-Social-Web_14052.html http://www.prnewsonline.com/digitalpr/Traditional-Media-Relations-Tactics-Still-Apply-on-the-Social-Web_14052.html Mon, 2 Aug 2010 12:00:00 EDT H and R Block forged a more personal relationship with clients through a revamped Web site that provides year-round answers from tax preparation specialists.... http://www.prnewsonline.com/digitalpr/Case-Study-Tax-Giant-Gets-Personal-Online-by-Turning-Outdated-Blog-Site-Into-a-Tax-Q-and-A-Juggernaut-Generating-Big-Return_14054.html http://www.prnewsonline.com/digitalpr/Case-Study-Tax-Giant-Gets-Personal-Online-by-Turning-Outdated-Blog-Site-Into-a-Tax-Q-and-A-Juggernaut-Generating-Big-Return_14054.html Mon, 2 Aug 2010 12:00:00 EDT If done correctly, brands can use active listening online to identify relevant audiences and understand the best approaches to reach them.... http://www.prnewsonline.com/digitalpr/For-Best-Brand-Building-Results-Listen-Up!_14055.html http://www.prnewsonline.com/digitalpr/For-Best-Brand-Building-Results-Listen-Up!_14055.html Mon, 2 Aug 2010 12:00:00 EDT