http://www.prnewsonline.com/ PRNewsOnline en-us 2010 Tue, 9 Feb 2010 1:10:38 EST http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. How more PR execs are leveraging Web 2.0 technologies to streamline daily operations.... http://www.prnewsonline.com/digitalpr/PR-as-the-Driver-of-Unification-in-an-Organization_13695.html http://www.prnewsonline.com/digitalpr/PR-as-the-Driver-of-Unification-in-an-Organization_13695.html Mon, 8 Feb 2010 12:00:00 EST As social media comes of age in 2010, so will the legal issues that surround it in terms of what constitutes an endorsement on a blog or by other "word-of-mouth" marketers. Following are several steps organizations should take to protect themselves from social media litigation.... http://www.prnewsonline.com/digitalpr/How-to-Mobilize-a-Strategy-to-Prevent-Social-Media-Litigation_13668.html http://www.prnewsonline.com/digitalpr/How-to-Mobilize-a-Strategy-to-Prevent-Social-Media-Litigation_13668.html Mon, 1 Feb 2010 12:00:00 EST Of all the tools in the 24/7 social media universe, Facebook has become a strategic imperative as a brand builder. Consider that Facebook currently counts 350 million people as active users, with more than 50% of those logging in to the site daily. In response to those huge numbers, a study by interactive... http://www.prnewsonline.com/digitalpr/Listen-Learn-Adapt-Harnessing-The-Growing-Power-of-Facebook_13648.html http://www.prnewsonline.com/digitalpr/Listen-Learn-Adapt-Harnessing-The-Growing-Power-of-Facebook_13648.html Mon, 25 Jan 2010 12:00:00 EST When the Aflac duck made its Facebook debut in April of 2009, little did the insurance company know how much of a social media splash the duck would make.... http://www.prnewsonline.com/digitalpr/Facebook-Focused-Campaign-Drives-Success-for-AFLAC_13649.html http://www.prnewsonline.com/digitalpr/Facebook-Focused-Campaign-Drives-Success-for-AFLAC_13649.html Mon, 25 Jan 2010 12:00:00 EST The divide between public relations and marketing began long before the advent of social media. Alan Scott, chief marketing officer of Dow Jones Enterprise Media Group, is keenly aware of the friction between the two, having worked for five years on perfecting a more effective model in his group, which... http://www.prnewsonline.com/digitalpr/A-CMO-Weighs-In-On-The-MarketingPR-Divide_13643.html http://www.prnewsonline.com/digitalpr/A-CMO-Weighs-In-On-The-MarketingPR-Divide_13643.html Tue, 19 Jan 2010 12:00:00 EST It may be the least sexy tool in your digital marketing arsenal, but did you know that in terms of ROI, email is probably its top performer? Such was the assertion made by Jeff Rohrs, VP of marketing for ExactTarget, a Web-based platform for email marketing, during his lecture on "Email Plus: The... http://www.prnewsonline.com/digitalpr/Email-Marketing-The-ROI-King_13630.html http://www.prnewsonline.com/digitalpr/Email-Marketing-The-ROI-King_13630.html Thu, 14 Jan 2010 12:00:00 EST The massive popularity of social media platforms like Facebook and Twitter has compelled brand marketers to integrate them into their marketing initatives pronto. But when everyone is an admitted rookie in this game, how do you decide on the best ways to leverage these social media tools for your marketing... http://www.prnewsonline.com/digitalpr/Social-Media-for-Brand-Marketers-Still-in-Experimental-Mode_13631.html http://www.prnewsonline.com/digitalpr/Social-Media-for-Brand-Marketers-Still-in-Experimental-Mode_13631.html Thu, 14 Jan 2010 12:00:00 EST Digital tools very often are critical to the success of PR events. Though they may be overshadowed in sexiness by digital and social media campaigns, PR-generated events—whether media events such as press conferences and product launches, or public and employee events like speaking engagements and town halls—are still going strong and are a key component of a PR professional’s mix... http://www.prnewsonline.com/digitalpr/Proactive-Strategy-Digital-Arsenal-Drive-Event-Success_13616.html http://www.prnewsonline.com/digitalpr/Proactive-Strategy-Digital-Arsenal-Drive-Event-Success_13616.html Mon, 11 Jan 2010 12:00:00 EST Social media is all the rage and rapidly evolving in both technology and techniques. Interestingly, what it demands—whether communicating a product, service or political cause—is listening and offering constructive ideas valuable to a particular network’s participants.... http://www.prnewsonline.com/digitalpr/How-to-Apply-Thought-Leadership-to-Social-Media_13614.html http://www.prnewsonline.com/digitalpr/How-to-Apply-Thought-Leadership-to-Social-Media_13614.html Tue, 5 Jan 2010 12:00:00 EST Thinking about setting up a formal social media training program in your organization? Here are some basic things to keep in mind:... http://www.prnewsonline.com/digitalpr/Four-Tips-for-Optimal-Social-Media-Training_13592.html http://www.prnewsonline.com/digitalpr/Four-Tips-for-Optimal-Social-Media-Training_13592.html Mon, 4 Jan 2010 12:00:00 EST Social media is all the rage and rapidly evolving in both technology and techniques. Interestingly, what it demands—whether communicating a product, service or political cause—is listening and offering constructive ideas valuable to a particular network’s participants.... http://www.prnewsonline.com/digitalpr/Apply-Thought-Leadership-to-Social-Media_13600.html http://www.prnewsonline.com/digitalpr/Apply-Thought-Leadership-to-Social-Media_13600.html Mon, 4 Jan 2010 12:00:00 EST How social media is revolutionizing the PR landscape.... http://www.prnewsonline.com/digitalpr/Social-Medias-Role-in-Transforming-Public-Relations_13591.html http://www.prnewsonline.com/digitalpr/Social-Medias-Role-in-Transforming-Public-Relations_13591.html Mon, 28 Dec 2009 12:00:00 EST How PR professionals cope with this media transformation affects brands and ultimately the bottom line. Even the definition of media has changed: No longer does it refer to journalists from established media companies—some which have ceased to exist, while others are down to bare-bones resources.... http://www.prnewsonline.com/digitalpr/Navigating-the-New-Media-World-How-to-Reach-Your-Key-Influencers_13588.html http://www.prnewsonline.com/digitalpr/Navigating-the-New-Media-World-How-to-Reach-Your-Key-Influencers_13588.html Tue, 22 Dec 2009 12:00:00 EST Social media engagement is an essential component of almost any organization’s marketing and public relations efforts. As PR firms position themselves as keepers of the brand trust and leading company reputations, adding social media to their repertoire of service offerings is a critical move.... http://www.prnewsonline.com/digitalpr/Build-Your-Brand-the-Social-Way_13575.html http://www.prnewsonline.com/digitalpr/Build-Your-Brand-the-Social-Way_13575.html Mon, 21 Dec 2009 12:00:00 EST More high-level marketers will increase their social media budgets and implement social media tracking programs, says a new report from The CMO Club. According to the report, almost two-thirds (64%) of 133 chief marketing officers surveyed intend to increase their investment  and use of social media... http://www.prnewsonline.com/digitalpr/CMOs-to-Increase-Social-Media-Focus-in-2010_13584.html http://www.prnewsonline.com/digitalpr/CMOs-to-Increase-Social-Media-Focus-in-2010_13584.html Mon, 21 Dec 2009 12:00:00 EST While mainstream marketing and PR pros are setting their online sights on the younger generations, they might want to take a new look at those folks over 65 years of age.... http://www.prnewsonline.com/digitalpr/More-Seniors-Using-the-Web-Women-Outpace-Men_13585.html http://www.prnewsonline.com/digitalpr/More-Seniors-Using-the-Web-Women-Outpace-Men_13585.html Mon, 21 Dec 2009 12:00:00 EST You will consistently have clients that are criticized online, either directly or through Web sites like VerizonSucks.com. When they ask you, or more likely ask their lawyers to try and suppress that speech, you have to be able to advise your client of the consequences. ... http://www.prnewsonline.com/digitalpr/How-Not-to-Create-a-Crisis-Countering-Online-Criticism-and-Avoiding-the-Streisand-Effect_13569.html http://www.prnewsonline.com/digitalpr/How-Not-to-Create-a-Crisis-Countering-Online-Criticism-and-Avoiding-the-Streisand-Effect_13569.html Tue, 15 Dec 2009 12:00:00 EST PR practitioners have long sought to prove their worth to the C-suite by generating return on investment. To this day, the primary way for PR pros to demonstrate ROI is through sales.... http://www.prnewsonline.com/digitalpr/Tying-PR-With-Sales-New-Techniques-Create-Better-Results_13562.html http://www.prnewsonline.com/digitalpr/Tying-PR-With-Sales-New-Techniques-Create-Better-Results_13562.html Mon, 14 Dec 2009 12:00:00 EST Can’t get anyone talking about your product on Twitter? Not seeing even a blip in Web site traffic? When your social media plan is turning decidedly anti-social, it’s time to take a deep breath and start thinking differently about social media. It’s possible you may be wrapped up in using your extensive social media tool kit and not thinking about ideas and conversations that are flowing in cyberspace.... http://www.prnewsonline.com/digitalpr/Feeling-Socially-Inept-Its-Time-for-a-Social-Media-Gut-Check_13486.html http://www.prnewsonline.com/digitalpr/Feeling-Socially-Inept-Its-Time-for-a-Social-Media-Gut-Check_13486.html Tue, 1 Dec 2009 12:00:00 EST Tips and tricks on how to integrate this micro-blogging tool into your company's communications' initiatives.... http://www.prnewsonline.com/digitalpr/Tips-For-Making-Twitter-a-Reality-For-an-Organization_13466.html http://www.prnewsonline.com/digitalpr/Tips-For-Making-Twitter-a-Reality-For-an-Organization_13466.html Mon, 23 Nov 2009 12:00:00 EST