http://www.prnewsonline.com/ PRNewsOnline en-us 2012 Sat, 11 Feb 2012 11:30:02 EST http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. New Year Brings Wary Ad Forecast: According to a new report by FitchRatings, the projected contraction in output among the major advanced economies will represent the steepest decline since WWII, with GDP in the U.S. to decline approximately 1.2%, while inflation is forecast to be 2.7%. Regarding the... http://www.prnewsonline.com/digitalpr/research/Online-Video-Consumption-Rises-at-Work_12524.html http://www.prnewsonline.com/digitalpr/research/Online-Video-Consumption-Rises-at-Work_12524.html Wed, 11 Feb 2009 12:00:00 EST "High performance and high integrity are good for the bottom line." Two scholars in the area of corporate social responsibility (CSR)--Robert L. Heath, Ph.D., and Lan Ni, Ph.D., both of the University of Houston--reached that conclusion after examining the research base. Their work constitutes one... http://www.prnewsonline.com/digitalpr/research/Empirical-Evidence-CSR-and-the-Bottom-Line_12457.html http://www.prnewsonline.com/digitalpr/research/Empirical-Evidence-CSR-and-the-Bottom-Line_12457.html Tue, 20 Jan 2009 12:00:00 EST Funnyman Jay Leno's recent announcement that he's leaving his late-night throne for a prime-time spot on NBC has all media buzzing about the move's larger implications. After all, it's the first show of its kind to land in prime time--usually real estate reserved for sitcom or drama behemoths like Friends... http://www.prnewsonline.com/digitalpr/research/As-Media-Continues-to-Fragment-Communications-Pros-Take-Note_12421.html http://www.prnewsonline.com/digitalpr/research/As-Media-Continues-to-Fragment-Communications-Pros-Take-Note_12421.html Mon, 5 Jan 2009 12:00:00 EST Undertaking research is an increasingly important part of communications executives' jobs, whether it's to contribute to measurement efforts, facilitate integration, justify budgets or simply gather intelligence about their target stakeholders. But research is the stuff Ph.D degrees are made of--in other... http://www.prnewsonline.com/digitalpr/research/How-To-Conduct-Communications-Research_12385.html http://www.prnewsonline.com/digitalpr/research/How-To-Conduct-Communications-Research_12385.html Mon, 15 Dec 2008 12:00:00 EST The winners and honorable mentions in this year's PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a country over the search for the stars of a 1950s TV... http://www.prnewsonline.com/digitalpr/research/2008-PR-News-Platinum-PR-Issue-Winner-ResearchMeasurement_12309.html http://www.prnewsonline.com/digitalpr/research/2008-PR-News-Platinum-PR-Issue-Winner-ResearchMeasurement_12309.html Thu, 11 Dec 2008 12:00:00 EST Keeping SEO in mind, here are a few free tools for conducting keyword research: • Google AdWords: www.adwords.google.com... http://www.prnewsonline.com/digitalpr/research/Free-Tools-for-Conducting-Keyword-Research_12203.html http://www.prnewsonline.com/digitalpr/research/Free-Tools-for-Conducting-Keyword-Research_12203.html Mon, 20 Oct 2008 12:00:00 EDT Social media may have already made its way into mainstream communications but, according to the results of the PR News/BurrellesLuce Media Measurement and Analysis Survey, it hasn't broken through the measurement front--yet. The survey, which polled more than 600 communications professionals, revealed that... http://www.prnewsonline.com/digitalpr/research/Social-Media-Measurement-Lags-Behind-in-Rising-Tracking-Trend_12132.html http://www.prnewsonline.com/digitalpr/research/Social-Media-Measurement-Lags-Behind-in-Rising-Tracking-Trend_12132.html Mon, 13 Oct 2008 12:00:00 EDT While media relations is only one form of PR, the following Q and A can provides guidance for getting the best ROI in media relations research. ▶ Do you provide content for the media analysis or do I?  An “all-in-one” solution is convenient and may be cost-effective, but if the content... http://www.prnewsonline.com/digitalpr/research/Five-Ways-to-Get-Great-ROI-in-Media-Relations-Research_12121.html http://www.prnewsonline.com/digitalpr/research/Five-Ways-to-Get-Great-ROI-in-Media-Relations-Research_12121.html Wed, 1 Oct 2008 12:00:00 EDT The results of the PR News/Cision Social Media Survey are in, and one thing is for certain: Engaging with and tracking social media are now standard PR practices. That said, the more than 900 communications professionals who responded to the survey voiced a mixed bag of concern, skepticism and optimism over... http://www.prnewsonline.com/digitalpr/research/Social-Media-Survey-Execs-Have-Motivation-Lack-Confidence_12112.html http://www.prnewsonline.com/digitalpr/research/Social-Media-Survey-Execs-Have-Motivation-Lack-Confidence_12112.html Mon, 29 Sep 2008 12:00:00 EDT *Hip Gen Y-ers Lead the Tech Charge, Companies Try to Catch Up: Companies are still searching for ways to integrate their services into the life of Generation Y, the tech-savvy 18-to28-year-old demographic so vital to their future revenue streams. Forrester Research's 2008 North America Technographics... http://www.prnewsonline.com/digitalpr/research/Gen-Y-Lives-for-Tech-Sales-and-Marketings-Shared-Interests-Branded-Content-Sites-Score-Big_12008.html http://www.prnewsonline.com/digitalpr/research/Gen-Y-Lives-for-Tech-Sales-and-Marketings-Shared-Interests-Branded-Content-Sites-Score-Big_12008.html Mon, 18 Aug 2008 12:00:00 EDT Measurement is the bread and butter for communications executives, as this professional population is constantly on the lookout for tangible ways to quantify their efforts and, in turn, get buy-in from the powers that be (clients, senior management, investors, etc.). But measurement inherently implies an end... http://www.prnewsonline.com/digitalpr/research/Looking-for-Evidence-New-Measurement-Approach-Turns-Old-Tactics-Upside-Down_11973.html http://www.prnewsonline.com/digitalpr/research/Looking-for-Evidence-New-Measurement-Approach-Turns-Old-Tactics-Upside-Down_11973.html Mon, 4 Aug 2008 12:00:00 EDT The wave of Chinese-made product recalls, including those of toxic pet food and faulty or lead-contaminated toys, may spell trouble for consumer packaged goods companies worldwide. According to an extensive investigation into blog responses to product defects conducted by Umbria (a blog analyst of consumer... http://www.prnewsonline.com/digitalpr/research/Crisis-Communications-Made-in-China_11737.html http://www.prnewsonline.com/digitalpr/research/Crisis-Communications-Made-in-China_11737.html Mon, 12 May 2008 12:00:00 EDT According to Aon's first Global Risk Management survey, the increasingly diverse, complex and exotic risks faced by multinational corporations make risk management difficult and ineffective. The results reveal that: The top five risk... http://www.prnewsonline.com/digitalpr/research/Risky-Business_11738.html http://www.prnewsonline.com/digitalpr/research/Risky-Business_11738.html Mon, 12 May 2008 12:00:00 EDT Customer Relations: Can't Get No Satisfaction Customer service is a big deal, and it's not a responsibility to be overlooked or shunned by communicators. That point is made all the more emphatically by a survey from Genesys, which revealed that, while customer service has improved from three years ago, key... http://www.prnewsonline.com/digitalpr/research/Cant-Get-No-Satisfaction_11739.html http://www.prnewsonline.com/digitalpr/research/Cant-Get-No-Satisfaction_11739.html Mon, 12 May 2008 12:00:00 EDT A study released by Weber Shandwick in conjunction with KRC Research revealed that companies are overlooking a relatively untapped area through which to gain competitive advantage: the relationship networks of baby boomers, or people between the ages of 42 and 60. According to the survey, which polled more... http://www.prnewsonline.com/digitalpr/research/The-&quotBoomer&quotang-Effect_11740.html http://www.prnewsonline.com/digitalpr/research/The-&quotBoomer&quotang-Effect_11740.html Mon, 12 May 2008 12:00:00 EDT PR practitioners and corporate communicators may not always have their fingers on the pulse of the customer relations function, but that's not necessarily a good thing - especially considering how much impact customer opinion has on corporate reputation. Case in point: According to a global survey conducted... http://www.prnewsonline.com/digitalpr/research/Customer-Relations-Its-All-The-Rage_11741.html http://www.prnewsonline.com/digitalpr/research/Customer-Relations-Its-All-The-Rage_11741.html Mon, 12 May 2008 12:00:00 EDT The results of a study by Strativity Group demonstrate that dysfunctional relationships are not confined to one's personal life. Rather, the survey respondents admit that a majority of companies fail to deliver differentiated value to customers, and, in turn, fail to maintain those customers' loyalty. Among... http://www.prnewsonline.com/digitalpr/research/Dysfunctional-Relationships_11742.html http://www.prnewsonline.com/digitalpr/research/Dysfunctional-Relationships_11742.html Mon, 12 May 2008 12:00:00 EDT Representing a multinational corporation is hard work, but according to a survey from Weber Shandwick, most business leaders believe that heads of state have a tougher job when it comes to managing... http://www.prnewsonline.com/digitalpr/research/Managing-Countries-and-Companies_11682.html http://www.prnewsonline.com/digitalpr/research/Managing-Countries-and-Companies_11682.html Mon, 21 Apr 2008 12:00:00 EDT According to a report by the Economist Intelligence Unit, nearly a third of the 145 international senior executives surveyed listed IT systems collapse as their... http://www.prnewsonline.com/digitalpr/research/IT-Risks-are-CEOs-Worst-Fear_11683.html http://www.prnewsonline.com/digitalpr/research/IT-Risks-are-CEOs-Worst-Fear_11683.html Mon, 21 Apr 2008 12:00:00 EDT A survey released by Attunity and London-based research firm Loudhouse reveals startling results concerning senior management's effectiveness in the workplace, which in turn imply integration needs that should be addressed by communications professionals. The survey sampled senior management of 200 U.S. and... http://www.prnewsonline.com/digitalpr/research/Management-Roadblocks_11684.html http://www.prnewsonline.com/digitalpr/research/Management-Roadblocks_11684.html Mon, 21 Apr 2008 12:00:00 EDT