http://www.prnewsonline.com/ PRNewsOnline en-us 2010 Fri, 12 Mar 2010 6:28:19 EST http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. Digital integration is a necessary approach to all business communications, but the best place to begin incorporating Web strategies is inside the organization. But just because it's the right (and only) thing to do to remain competitive, challenges still abound. Saurabh Wahi, senior vice president for... http://www.prnewsonline.com/digitalpr/howto/Managing-Challenges-Associated-with-Digital-Integration_12653.html http://www.prnewsonline.com/digitalpr/howto/Managing-Challenges-Associated-with-Digital-Integration_12653.html Wed, 11 Mar 2009 12:00:00 EDT Seems the paid media folks are having as much of a challenge getting their arms around measuring value in the social media and interactive environment as earned media people. Nielsen is calling for standards and quantitative metrics around Internet measurement. IAB and others on a keynote panel at the... http://www.prnewsonline.com/digitalpr/howto/Measuring-the-Real-Value-of-Internet-Media_12641.html http://www.prnewsonline.com/digitalpr/howto/Measuring-the-Real-Value-of-Internet-Media_12641.html Thu, 5 Mar 2009 12:00:00 EST If you’re a professional on Facebook, you’ve no doubt collected a mix of contacts that includes colleagues as well as personal friends. The more pervasive that social media becomes in public relations, the more likely it is that your list of friends will even include clients as well. And that... http://www.prnewsonline.com/digitalpr/howto/How-to-Separate-Your-Business-and-Personal-Life-on-Facebook_12560.html http://www.prnewsonline.com/digitalpr/howto/How-to-Separate-Your-Business-and-Personal-Life-on-Facebook_12560.html Mon, 23 Feb 2009 12:00:00 EST Senior business executives' continued haphazard approach to digital communications lends significant credence to the old saying, "The more things change, the more they stay the same." After all, the present time will surely be remembered in the history books of tomorrow as an era defined by... http://www.prnewsonline.com/digitalpr/howto/Selling-Idea-of-Digital-Integration-to-Risk-Averse-Senior-Execs_12537.html http://www.prnewsonline.com/digitalpr/howto/Selling-Idea-of-Digital-Integration-to-Risk-Averse-Senior-Execs_12537.html Tue, 17 Feb 2009 12:00:00 EST Not a day--or, if you are on Twitter, not an hour--goes by without discussion about how social media is changing our business. Depending on whom you listen to, its impact on communications is either revolutionary or evolutionary. I happen to think about it in both ways, depending on the perspective. From the... http://www.prnewsonline.com/digitalpr/howto/Social-Media-ROI_12521.html http://www.prnewsonline.com/digitalpr/howto/Social-Media-ROI_12521.html Wed, 11 Feb 2009 12:00:00 EST A research study conducted by MS and L identified key behaviors of online influencers and outlined the following program for maximizing the digital influence they have over audiences: 1. Understand influencers' motivations: High level of... http://www.prnewsonline.com/digitalpr/howto/Maximizing-Digital-Influence_12525.html http://www.prnewsonline.com/digitalpr/howto/Maximizing-Digital-Influence_12525.html Wed, 11 Feb 2009 12:00:00 EST John Volkmann, corporate vice president of brand and communication at AMD (once called Advanced Micro Devices), knows he has contrarians as customers. He was keynote speaker recently at The Conference Board’s Corporate Image and Branding Conference in New York. Volkmann said, “We try to get... http://www.prnewsonline.com/digitalpr/howto/Narrowcasting-Your-Audience-and-Understanding-the-Real-Stakeholders-in-the-Modern-Business-World_12501.html http://www.prnewsonline.com/digitalpr/howto/Narrowcasting-Your-Audience-and-Understanding-the-Real-Stakeholders-in-the-Modern-Business-World_12501.html Wed, 4 Feb 2009 12:00:00 EST At exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America. Exactly one minute later, at 12:01 p.m. EST, the curtain on the new http://www.whitehouse.gov was lifted, revealing a completely renovated Web site that mirrored Obama's distinct... http://www.prnewsonline.com/digitalpr/howto/How-To-Re-BrandRedesign-a-Corporate-Web-Site_12493.html http://www.prnewsonline.com/digitalpr/howto/How-To-Re-BrandRedesign-a-Corporate-Web-Site_12493.html Mon, 2 Feb 2009 12:00:00 EST By Chris Johnson This year, public relations professionals will have to revolutionize the way we approach and influence new media. The year of 2009 will be defined by our ability to adapt to new media opportunities even when we lack the resources we had in 2008. We must learn to treat social media PR and... http://www.prnewsonline.com/digitalpr/howto/Tip-Sheet-New-Years-Resolution-Embrace-Social-Media_12444.html http://www.prnewsonline.com/digitalpr/howto/Tip-Sheet-New-Years-Resolution-Embrace-Social-Media_12444.html Mon, 12 Jan 2009 12:00:00 EST By Courtney Barnes "Rules are for other people." That's what my father told me just before Christmas, when I questioned the legitimacy of his prime curbside parking spot in front of a shopping center packed with last-minute shoppers. He was joking (sort of), but the comment had a peculiar sense poignancy... http://www.prnewsonline.com/digitalpr/howto/Tip-Sheet-For-PR-Pros-Are-Rules-Made-To-Be-Broken_12426.html http://www.prnewsonline.com/digitalpr/howto/Tip-Sheet-For-PR-Pros-Are-Rules-Made-To-Be-Broken_12426.html Mon, 5 Jan 2009 12:00:00 EST Since the advent of the printing press, professional opinions have helped shape our own. From Hearst to Murdoch, from Cronkite to Brokaw. Huge companies that employ thousands of trained journalists have helped us understand what’s good and bad, and whom to embrace or fear. Not for long. This is... http://www.prnewsonline.com/digitalpr/howto/Why-the-Murder-of-Old-Media-is-PRs-Best-Chance_12420.html http://www.prnewsonline.com/digitalpr/howto/Why-the-Murder-of-Old-Media-is-PRs-Best-Chance_12420.html Wed, 31 Dec 2008 12:00:00 EST Writing content for dissemination via Web channels has little to do with prose, try as the long-form writers among us might to prove otherwise. Verbosity holds little appeal for audiences who consume information online. For communications executives, this means shunning the proverbial epic poem in favor of... http://www.prnewsonline.com/digitalpr/howto/Short-and-Sweet-Writing-and-Optimizing-Web-Content-An-Exercise-in-Discretion_12403.html http://www.prnewsonline.com/digitalpr/howto/Short-and-Sweet-Writing-and-Optimizing-Web-Content-An-Exercise-in-Discretion_12403.html Mon, 22 Dec 2008 12:00:00 EST *Social Networks a Low Priority for CMOs: Despite the cultural phenomenon that Facebook and MySpace have become the past five years, 55% of the CMOs at leading brands surveyed by Epsilon, in partnership with GfK Roper, said they're not too interested (22%), or not interested at all (33%), in incorporating... http://www.prnewsonline.com/digitalpr/howto/Quick-Study-CMOs-Not-Interested-in-Socializing-Marketers-Pressured-to-Show-ROI-Millennial-Journos-Lead-New-Media-Usage_12386.html http://www.prnewsonline.com/digitalpr/howto/Quick-Study-CMOs-Not-Interested-in-Socializing-Marketers-Pressured-to-Show-ROI-Millennial-Journos-Lead-New-Media-Usage_12386.html Mon, 15 Dec 2008 12:00:00 EST By Neal Cohen And Evan Kraus Inauguration Day is quickly approaching, but many are still talking about the important lessons learned from the recent presidential election. Among the many historic features of this event, one is especially relevant to public affairs practitioners: President-elect Barack... http://www.prnewsonline.com/digitalpr/howto/Tip-Sheet-Coalition-Building-in-the-Age-of-Obama_12388.html http://www.prnewsonline.com/digitalpr/howto/Tip-Sheet-Coalition-Building-in-the-Age-of-Obama_12388.html Mon, 15 Dec 2008 12:00:00 EST The blogosphere has seen its fair share of imposter bloggers whose stated identity or affiliation is far from the truth. Sony indulged in such identity concealment in 2006 when its marketing agency launched and maintained a blog to build buzz around the soon-to-be-released PSP gaming unit—only, the blog was... http://www.prnewsonline.com/digitalpr/howto/How-To-Avoid-Learning-Blog-Lessons-The-Hard-Way_12382.html http://www.prnewsonline.com/digitalpr/howto/How-To-Avoid-Learning-Blog-Lessons-The-Hard-Way_12382.html Thu, 11 Dec 2008 12:00:00 EST The winners and honorable mentions in this year's PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a country over the search for the stars of a 1950s TV... http://www.prnewsonline.com/digitalpr/howto/2008-PR-News-Platinum-Winner-Blog_12320.html http://www.prnewsonline.com/digitalpr/howto/2008-PR-News-Platinum-Winner-Blog_12320.html Tue, 25 Nov 2008 12:00:00 EST The winners and honorable mentions in this year's PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a country over the search for the stars of a 1950s TV... http://www.prnewsonline.com/digitalpr/howto/2008-PR-News-Platinum-PR-Issue-Winner-PodcastVideocast_12321.html http://www.prnewsonline.com/digitalpr/howto/2008-PR-News-Platinum-PR-Issue-Winner-PodcastVideocast_12321.html Tue, 25 Nov 2008 12:00:00 EST Financial institutions may win the "award" for worst year ever, but the automotive industry has begun to give banking a run for its money. Last month, the companies that once defined the America's industrial and entrepreneurial spirit found themselves skidding down a slippery slop into imminent financial... http://www.prnewsonline.com/digitalpr/howto/From-Washington-to-the-Web-Digital-Democratizes-Lobbying_12285.html http://www.prnewsonline.com/digitalpr/howto/From-Washington-to-the-Web-Digital-Democratizes-Lobbying_12285.html Mon, 24 Nov 2008 12:00:00 EST Company: Jockey International Agency: Cone and Periscope Timeframe: 2007 For many PR campaigns nowadays, leveraging social media tools to convey brand messaging has become de rigueur. Jockey International Inc., the iconic apparel company, did just that in 2007 with a brand repositioning initiative that... http://www.prnewsonline.com/digitalpr/howto/Case-Study-I-See-London-I-See-France-Social-Media-Campaign_12289.html http://www.prnewsonline.com/digitalpr/howto/Case-Study-I-See-London-I-See-France-Social-Media-Campaign_12289.html Mon, 24 Nov 2008 12:00:00 EST Every marketing tactic gets more scrutiny when budgets face the severity of a struggling economy. Put SEO under the microscope, and it consistently delivers. But marketers need to insure they are getting the most out of SEO, especially during a recession. With this in mind, here are 6 key tactics from Steve... http://www.prnewsonline.com/digitalpr/howto/Six-Overlooked-SEO-Tips-that-Will-Translate-to-Big-Bucks_12295.html http://www.prnewsonline.com/digitalpr/howto/Six-Overlooked-SEO-Tips-that-Will-Translate-to-Big-Bucks_12295.html Mon, 24 Nov 2008 12:00:00 EST