http://www.prnewsonline.com/ PRNewsOnline en-us 2012 Sat, 11 Feb 2012 9:40:36 EST http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. Sometimes being whimsical in your messaging or presentation may provide a boost to your client or company's profile when it comes to attracting media attention. However, it must make sense in the framework of your team's PR strategy, says Barb Plunkett, marketing director for MacPhail Center of Music... http://www.prnewsonline.com/digitalpr/casestudies/Dare-To-Be-Different-and-Get-the-Attention-You-Want_12633.html http://www.prnewsonline.com/digitalpr/casestudies/Dare-To-Be-Different-and-Get-the-Attention-You-Want_12633.html Mon, 2 Mar 2009 12:00:00 EST Winner: Marler Clark LLP PS and Lexblog Campaign: Bill Marler's Marlerblog (http://www.marlerblog.com) For the past 15 years, Marler Clark has carved a niche as one of the top law firms specializing in representing victims of every major food illness outbreak. Seeking a platform that would enable him to... http://www.prnewsonline.com/digitalpr/casestudies/Legal-PR-Blog_12553.html http://www.prnewsonline.com/digitalpr/casestudies/Legal-PR-Blog_12553.html Mon, 23 Feb 2009 12:00:00 EST For an 18-month project like the Jamestown 2007/America's 400th Anniversary, which encompassed much detail and preplanning, it was necessary for the team players to come up with fresh tactics and unique messaging that would attract national and international attention. To companies wishing to launch a... http://www.prnewsonline.com/digitalpr/casestudies/Sustaining-the-Momentum_12538.html http://www.prnewsonline.com/digitalpr/casestudies/Sustaining-the-Momentum_12538.html Tue, 17 Feb 2009 12:00:00 EST The Internet is a twitter this month about a job posting for a social media manager for Britney Spears. While it’s certainly a newsworthy announcement for us social media types, it shouldn’t come as a surprise given that Britney is big business. The pop star rakes in nearly $9 million a year and... http://www.prnewsonline.com/digitalpr/casestudies/Yes-Britney-Spears-Is-Setting-a-Good-Example-Three-Must-Have-Social-Media-Skills-for-2009_12462.html http://www.prnewsonline.com/digitalpr/casestudies/Yes-Britney-Spears-Is-Setting-a-Good-Example-Three-Must-Have-Social-Media-Skills-for-2009_12462.html Tue, 20 Jan 2009 12:00:00 EST It may have started as a curious ritual among teens, aided and abetted by their growing dependency on mobile phones and text messages, but the concept of communicating via micro-messages that pack a punch has entered mainstream business. It's no longer a matter of abbreviated words and acronyms that are... http://www.prnewsonline.com/digitalpr/casestudies/Mtg-2-Private-Microblogs-Make-Internal-Comms-Short-and-Sweet_12439.html http://www.prnewsonline.com/digitalpr/casestudies/Mtg-2-Private-Microblogs-Make-Internal-Comms-Short-and-Sweet_12439.html Mon, 12 Jan 2009 12:00:00 EST Company: ConocoPhillips Agency: Fleishman-Hillard Timeframe: 2006-2007 Within the last 10 years, skyrocketing gas prices coupled with a climate in crisis have caused a precipitous drop in national consumer confidence toward the oil and natural gas industry. From 1998 to 2005, that favorability quotient... http://www.prnewsonline.com/digitalpr/casestudies/Case-Study-Oil-and-Water-An-Integrated-Campaign-Turns-a-Slippery-Controversy-Into-a-Two-Way-Conversation_12443.html http://www.prnewsonline.com/digitalpr/casestudies/Case-Study-Oil-and-Water-An-Integrated-Campaign-Turns-a-Slippery-Controversy-Into-a-Two-Way-Conversation_12443.html Mon, 12 Jan 2009 12:00:00 EST In a city where 37% of the adult population cannot read well enough to fill out a job application, Chicago-based Open Books executives had their work cut out for them.... http://www.prnewsonline.com/digitalpr/casestudies/Case-Study-System-Reboot-How-One-Nonprofits-Revamped-Web-Site-Helped-Deliver-Its-Message-to-the-Masses_12406.html http://www.prnewsonline.com/digitalpr/casestudies/Case-Study-System-Reboot-How-One-Nonprofits-Revamped-Web-Site-Helped-Deliver-Its-Message-to-the-Masses_12406.html Mon, 22 Dec 2008 12:00:00 EST *Social Networks a Low Priority for CMOs: Despite the cultural phenomenon that Facebook and MySpace have become the past five years, 55% of the CMOs at leading brands surveyed by Epsilon, in partnership with GfK Roper, said they're not too interested (22%), or not interested at all (33%), in incorporating... http://www.prnewsonline.com/digitalpr/casestudies/Quick-Study-CMOs-Not-Interested-in-Socializing-Marketers-Pressured-to-Show-ROI-Millennial-Journos-Lead-New-Media-Usage_12386.html http://www.prnewsonline.com/digitalpr/casestudies/Quick-Study-CMOs-Not-Interested-in-Socializing-Marketers-Pressured-to-Show-ROI-Millennial-Journos-Lead-New-Media-Usage_12386.html Mon, 15 Dec 2008 12:00:00 EST The winners and honorable mentions in this year's PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a country over the search for the stars of a 1950s TV... http://www.prnewsonline.com/digitalpr/casestudies/2008-PR-News-Platinum-PR-Issue-Winner-Video-Program_12335.html http://www.prnewsonline.com/digitalpr/casestudies/2008-PR-News-Platinum-PR-Issue-Winner-Video-Program_12335.html Thu, 11 Dec 2008 12:00:00 EST The winners and honorable mentions in this year's PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a country over the search for the stars of a 1950s TV... http://www.prnewsonline.com/digitalpr/casestudies/2008-PR-News-Platinum-PR-Issue-Winner-Social-Media-Campaign_12324.html http://www.prnewsonline.com/digitalpr/casestudies/2008-PR-News-Platinum-PR-Issue-Winner-Social-Media-Campaign_12324.html Tue, 25 Nov 2008 12:00:00 EST The winners and honorable mentions in this year's PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a country over the search for the stars of a 1950s TV... http://www.prnewsonline.com/digitalpr/casestudies/2008-PR-News-Platinum-PR-Issue-Winner-Web-Site_12330.html http://www.prnewsonline.com/digitalpr/casestudies/2008-PR-News-Platinum-PR-Issue-Winner-Web-Site_12330.html Tue, 25 Nov 2008 12:00:00 EST Financial institutions may win the "award" for worst year ever, but the automotive industry has begun to give banking a run for its money. Last month, the companies that once defined the America's industrial and entrepreneurial spirit found themselves skidding down a slippery slop into imminent financial... http://www.prnewsonline.com/digitalpr/casestudies/From-Washington-to-the-Web-Digital-Democratizes-Lobbying_12285.html http://www.prnewsonline.com/digitalpr/casestudies/From-Washington-to-the-Web-Digital-Democratizes-Lobbying_12285.html Mon, 24 Nov 2008 12:00:00 EST *Heads of the Class: There may be a national and global shortage of trust in America's leaders, as reflected by the tarnished reputations of corporate America, the U.S. government and the country's financial system, but there is a bright spot: Recent findings from the Reputation Institute show that leaders'... http://www.prnewsonline.com/digitalpr/casestudies/Quick-Study-Not-All-CEOs-Distrusted-Web-Habits-Give-Marketing-Fractured-Focus-CR-in-Modern-Economy-Jump-in-PSAs_12288.html http://www.prnewsonline.com/digitalpr/casestudies/Quick-Study-Not-All-CEOs-Distrusted-Web-Habits-Give-Marketing-Fractured-Focus-CR-in-Modern-Economy-Jump-in-PSAs_12288.html Mon, 24 Nov 2008 12:00:00 EST Company: Jockey International Agency: Cone and Periscope Timeframe: 2007 For many PR campaigns nowadays, leveraging social media tools to convey brand messaging has become de rigueur. Jockey International Inc., the iconic apparel company, did just that in 2007 with a brand repositioning initiative that... http://www.prnewsonline.com/digitalpr/casestudies/Case-Study-I-See-London-I-See-France-Social-Media-Campaign_12289.html http://www.prnewsonline.com/digitalpr/casestudies/Case-Study-I-See-London-I-See-France-Social-Media-Campaign_12289.html Mon, 24 Nov 2008 12:00:00 EST The Situation The Entertainment Technology Center @ USC (ETC@USC) brings together next-generation consumers and top entertainment, technology, and electronics companies to ascertain the impact of new technology on the consumer.  The ETC’s goal is to better understand how consumers are currently... http://www.prnewsonline.com/digitalpr/casestudies/Case-Study-The-Entertainment-Technology-Center-USC-Puts-Facebook-under-a-Microscope_12284.html http://www.prnewsonline.com/digitalpr/casestudies/Case-Study-The-Entertainment-Technology-Center-USC-Puts-Facebook-under-a-Microscope_12284.html Thu, 20 Nov 2008 12:00:00 EST On November 12, the non-profit Babywearing International launched International Babywearing Week, a week when “nonprofit babywearing groups all over the world are celebrating babywearing, and thousands of volunteers are working to publicize the benefits of babywearing and to encourage the practice of... http://www.prnewsonline.com/digitalpr/casestudies/PR-by-the-Numbers-Johnson-and-Johnsons-Mommy-Problem_12282.html http://www.prnewsonline.com/digitalpr/casestudies/PR-by-the-Numbers-Johnson-and-Johnsons-Mommy-Problem_12282.html Wed, 19 Nov 2008 12:00:00 EST Millions of Internet users have flocked to Twitter, a messaging application that has become the rage among the technorati, attracting more than 12 million registered users to date. Top tech industry analysts, PR and marketing pros, editors and writers, social media influencers and corporate executives can be... http://www.prnewsonline.com/digitalpr/casestudies/Using-Twitter-to-Join-the-Conversation_11991.html http://www.prnewsonline.com/digitalpr/casestudies/Using-Twitter-to-Join-the-Conversation_11991.html Thu, 30 Oct 2008 12:00:00 EDT Company: Dell; Creative Labs Timeframe: May 2008 (for Dell); March 2008 (for Creative Labs) "Google never forgets..." -Slashdot, an online magazine How does your reputation look in Google? Half the people using the Internet today will use a search engine to look something up. So the question of what Google... http://www.prnewsonline.com/digitalpr/casestudies/Case-Study-Protecting-Your-Online-Brand-Rep-How-One-Company-Tackled-a-Crisis-While-Another-Stumbled_12170.html http://www.prnewsonline.com/digitalpr/casestudies/Case-Study-Protecting-Your-Online-Brand-Rep-How-One-Company-Tackled-a-Crisis-While-Another-Stumbled_12170.html Mon, 27 Oct 2008 12:00:00 EDT When we compiled the first collection of international cases for The Evolution of Public Relations: Case Studies from Countries in Transition a decade ago, we had a very specific audience in mind. It was to be a handout for a "Teaching the Teachers" workshop we were planning for communications faculty from... http://www.prnewsonline.com/digitalpr/casestudies/Tip-Sheet-Lessons-Learned-From-PR-Cases-Abroad_12137.html http://www.prnewsonline.com/digitalpr/casestudies/Tip-Sheet-Lessons-Learned-From-PR-Cases-Abroad_12137.html Mon, 13 Oct 2008 12:00:00 EDT The results of the PR News/Cision Social Media Survey are in, and one thing is for certain: Engaging with and tracking social media are now standard PR practices. That said, the more than 900 communications professionals who responded to the survey voiced a mixed bag of concern, skepticism and optimism over... http://www.prnewsonline.com/digitalpr/casestudies/Social-Media-Survey-Execs-Have-Motivation-Lack-Confidence_12112.html http://www.prnewsonline.com/digitalpr/casestudies/Social-Media-Survey-Execs-Have-Motivation-Lack-Confidence_12112.html Mon, 29 Sep 2008 12:00:00 EDT