http://www.prnewsonline.com/ PRNewsOnline en-us 2012 Sat, 11 Feb 2012 9:49:08 EST http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. Apple might want to take seriously the 200,000 signature-strong petition being delivered to store locations.... http://www.prnewsonline.com/corporate/Is-the-Next-Target-for-Web-Activists-Your-Favorite-Device-Maker_16014.html http://www.prnewsonline.com/corporate/Is-the-Next-Target-for-Web-Activists-Your-Favorite-Device-Maker_16014.html Thu, 9 Feb 2012 12:00:00 EST Pinkberry has distanced itself from its co-founder, who was arrested for assault with a deadly weapon—but there is a better way to take control of a negative news cycle.... http://www.prnewsonline.com/corporate/An-Opportunity-for-Pinkberry-to-Do-Good_15912.html http://www.prnewsonline.com/corporate/An-Opportunity-for-Pinkberry-to-Do-Good_15912.html Wed, 18 Jan 2012 12:00:00 EST Winners of the CSR Awards will be announced at a luncheon event on April 17 at the JW Marriott in Washington, D.C.... http://www.prnewsonline.com/corporate/PR-News-Announces-CSR-Awards-Finalists_15902.html http://www.prnewsonline.com/corporate/PR-News-Announces-CSR-Awards-Finalists_15902.html Mon, 16 Jan 2012 12:00:00 EST Apple publicly disclosed its supplier list as well as a major supplier responsibility report in an effort to shed light on its corporate social responsibility practices.... http://www.prnewsonline.com/corporate/In-a-Bid-for-Transparency-Apple-Unveils-Its-Latest-Secret-Its-Suppliers_15898.html http://www.prnewsonline.com/corporate/In-a-Bid-for-Transparency-Apple-Unveils-Its-Latest-Secret-Its-Suppliers_15898.html Fri, 13 Jan 2012 12:00:00 EST A combination of proactive risk management and brand positioning, issue management should be a key component of an organization's communications strategy.... http://www.prnewsonline.com/corporate/Issue-Management-Solve-a-Potential-Problem-and-Gain-a-Business-Foothold_15839.html http://www.prnewsonline.com/corporate/Issue-Management-Solve-a-Potential-Problem-and-Gain-a-Business-Foothold_15839.html Mon, 2 Jan 2012 12:00:00 EST In a time of corporate distrust, executive bonuses for 2011 were expected to reach or exceed 2010 levels. The PR solution? Communicate early, often and honestly, say the experts.... http://www.prnewsonline.com/corporate/Charting-the-Industry-Executive-Bonus-Pay-Problematic-for-PR_15844.html http://www.prnewsonline.com/corporate/Charting-the-Industry-Executive-Bonus-Pay-Problematic-for-PR_15844.html Mon, 2 Jan 2012 12:00:00 EST Because of an internal communications snafu, some of the popular restaurant chain's franchises have been breaking child labor laws.... http://www.prnewsonline.com/corporate/Chuck-E-Cheeses-Tells-the-Kids-to-Lay-Off-the-Heavy-Machinery_15806.html http://www.prnewsonline.com/corporate/Chuck-E-Cheeses-Tells-the-Kids-to-Lay-Off-the-Heavy-Machinery_15806.html Wed, 14 Dec 2011 12:00:00 EST Davis and Gilbert LLP partner Allison Fitzpatrick offers compliance tips for companies launching sweepstakes on social networks.... http://www.prnewsonline.com/corporate/Taking-a-Swipe-at-Sweepstakes-Five-Legal-Issues-You-Must-Know_15801.html http://www.prnewsonline.com/corporate/Taking-a-Swipe-at-Sweepstakes-Five-Legal-Issues-You-Must-Know_15801.html Tue, 13 Dec 2011 12:00:00 EST Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.... http://www.prnewsonline.com/corporate/CSR-Soars-in-2011-Look-for-Better-Integration-With-Biz-Units-in-2012_15790.html http://www.prnewsonline.com/corporate/CSR-Soars-in-2011-Look-for-Better-Integration-With-Biz-Units-in-2012_15790.html Mon, 12 Dec 2011 12:00:00 EST PR News has tracked 15 of the top 50 companies with the best corporate citizenship reputations to see how well they're building their communities on Facebook.... http://www.prnewsonline.com/corporate/Data-Point-The-Top-Corporate-Citizens-And-Their-Presence-on-Facebook_15797.html http://www.prnewsonline.com/corporate/Data-Point-The-Top-Corporate-Citizens-And-Their-Presence-on-Facebook_15797.html Mon, 12 Dec 2011 12:00:00 EST Goodwill Industries' Kim Zimmer considers the launch of the Donate Movement her "PR touchdown."... http://www.prnewsonline.com/corporate/2011-PR-People-Awards-CSR-Leader-of-the-Year_15728.html http://www.prnewsonline.com/corporate/2011-PR-People-Awards-CSR-Leader-of-the-Year_15728.html Wed, 30 Nov 2011 12:00:00 EST The number of top 100 U.S. companies reporting corporate responsibility initiatives has risen 11%, with more than a third of them reporting financial gains from their CR initiatives.... http://www.prnewsonline.com/corporate/CR-Reporting-Rises-Among-Top-100-U-S-Companies_15615.html http://www.prnewsonline.com/corporate/CR-Reporting-Rises-Among-Top-100-U-S-Companies_15615.html Mon, 14 Nov 2011 12:00:00 EST Retailers have been opening for business earlier and earlier on Black Friday—and now, some are even opening on Thanksgiving night. One Target employee's online petition could lead to some consumer unrest.... http://www.prnewsonline.com/corporate/Holiday-Jeer-Retailers-Take-Heat-Over-Black-Friday-Encroachment_15622.html http://www.prnewsonline.com/corporate/Holiday-Jeer-Retailers-Take-Heat-Over-Black-Friday-Encroachment_15622.html Mon, 14 Nov 2011 12:00:00 EST Internal engagement is a critical driver of CSR programs, says Deloitte's Jack McFadden, who offers up some CSR buy-in basics.... http://www.prnewsonline.com/corporate/10-Internal-Engagement-Principles-for-CSR-Initiatives_15597.html http://www.prnewsonline.com/corporate/10-Internal-Engagement-Principles-for-CSR-Initiatives_15597.html Wed, 9 Nov 2011 12:00:00 EST Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields?... http://www.prnewsonline.com/corporate/Tip-Sheet-Avoid-the-Traps-of-Greenblushing-and-bashing_15581.html http://www.prnewsonline.com/corporate/Tip-Sheet-Avoid-the-Traps-of-Greenblushing-and-bashing_15581.html Mon, 7 Nov 2011 12:00:00 EST After a five-year trend of increased sustainability and innovation in the packaging sector, the emphasis on sustainability has slowed thanks in large part to harsh economic conditions.... http://www.prnewsonline.com/corporate/Sustainability-Stagnant-in-Packaging_15588.html http://www.prnewsonline.com/corporate/Sustainability-Stagnant-in-Packaging_15588.html Mon, 7 Nov 2011 12:00:00 EST It's good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.... http://www.prnewsonline.com/corporate/Community-Involvement-Strategies-Be-Nice-But-Be-Smart-Too_15558.html http://www.prnewsonline.com/corporate/Community-Involvement-Strategies-Be-Nice-But-Be-Smart-Too_15558.html Mon, 31 Oct 2011 12:00:00 EDT Your company's next CSR initiative may be its most important yet, as the majority of global consumers believe companies have a responsibility to address key social and environmental issues beyond their local communities.... http://www.prnewsonline.com/corporate/Consumers-Demand-Greater-Corporate-Responsibility_15476.html http://www.prnewsonline.com/corporate/Consumers-Demand-Greater-Corporate-Responsibility_15476.html Mon, 10 Oct 2011 12:00:00 EDT The Last Text, AT and T's 10-minute film featuring real accounts of how lives were affected by texting while driving, earned a Good Morning America exclusive and 62,000 pledges to stop the habit.... http://www.prnewsonline.com/corporate/AT-and-T-Wins-Digital-PR-Award-for-The-Last-Text-Documentary-to-Curb-Texting-While-Driving_15409.html http://www.prnewsonline.com/corporate/AT-and-T-Wins-Digital-PR-Award-for-The-Last-Text-Documentary-to-Curb-Texting-While-Driving_15409.html Tue, 4 Oct 2011 12:00:00 EDT To mark its longtime CEO's retirement, Northwestern Mutual's communications team blended employee comms, internal relations and CSR together for what resulted in a PR bonanza.... http://www.prnewsonline.com/corporate/Case-Study-Have-a-Million-Minutes-to-Give-Northwestern-Mutual-Employees-Did-as-a-PR-Rich-Going-Away-Gift-for-a-CEO_15446.html http://www.prnewsonline.com/corporate/Case-Study-Have-a-Million-Minutes-to-Give-Northwestern-Mutual-Employees-Did-as-a-PR-Rich-Going-Away-Gift-for-a-CEO_15446.html Mon, 3 Oct 2011 12:00:00 EDT