http://www.prnewsonline.com/ PRNewsOnline en-us 2010 Thu, 9 Sep 2010 4:09:58 EDT http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. Many major brand owners find it difficult to place sustainability at the heart of corporate strategy, even though it is reshaping consumer preferences, innovation and manufacturing.... http://www.prnewsonline.com/corporate/Execs-Wrestle-With-Integrating-Sustainability-and-Biz-Goals_14118.html http://www.prnewsonline.com/corporate/Execs-Wrestle-With-Integrating-Sustainability-and-Biz-Goals_14118.html Mon, 30 Aug 2010 12:00:00 EDT CSR leaders UPS and Cisco Systems Canada share tips on how they communicate their CSR programs to stakeholders. Tip No. 1: Don't just spout statistics.... http://www.prnewsonline.com/corporate/Communicating-CSR-Stats-Are-Fine-Impact-Stories-Are-Better_14097.html http://www.prnewsonline.com/corporate/Communicating-CSR-Stats-Are-Fine-Impact-Stories-Are-Better_14097.html Mon, 23 Aug 2010 12:00:00 EDT Gibbs and Soell’s 2010 “Sense and Sustainability Study" found that only a minority of execs see an overall strong corporate commitment to going green.... http://www.prnewsonline.com/corporate/U-S-Executives-Question-Corporate-Green-Commitment_14088.html http://www.prnewsonline.com/corporate/U-S-Executives-Question-Corporate-Green-Commitment_14088.html Mon, 16 Aug 2010 12:00:00 EDT Rather than CSR and sustainability as stand-alone issues with solely external drivers, consider the rising expectations that stakeholders and customers have of today’s businesses.... http://www.prnewsonline.com/corporate/CSR-and-Sustainability-Should-Not-Stand-Alone_14065.html http://www.prnewsonline.com/corporate/CSR-and-Sustainability-Should-Not-Stand-Alone_14065.html Mon, 9 Aug 2010 12:00:00 EDT Sustainable Life Media’s 2010 Sustainable Brands conference in June brought together design communities, brand marketing professionals and sustainability experts to discuss innovation and the steps towards real sustainable brands. These are brands that achieve positive social and environmental... http://www.prnewsonline.com/corporate/Tying-a-Companys-Brand-Message-to-Its-Green-Message_14061.html http://www.prnewsonline.com/corporate/Tying-a-Companys-Brand-Message-to-Its-Green-Message_14061.html Wed, 4 Aug 2010 12:00:00 EDT More than 60% of Americans surveyed say they will spend of average of 9% more when they believe a company provides excellent service.... http://www.prnewsonline.com/corporate/Customers-Will-Spend-More-for-Great-Service-Publics-Perception-of-Green-Brands-Decidedly-Positive_14041.html http://www.prnewsonline.com/corporate/Customers-Will-Spend-More-for-Great-Service-Publics-Perception-of-Green-Brands-Decidedly-Positive_14041.html Mon, 26 Jul 2010 12:00:00 EDT Employees are crucially important stakeholders in all CSR initiatives, and giving them a voice in their development is a sure way to get them involved from inception through execution.... http://www.prnewsonline.com/corporate/Voice-and-Choice-Initiatives-Drive-Optimal-EmployeeCSR-Buy-In_14007.html http://www.prnewsonline.com/corporate/Voice-and-Choice-Initiatives-Drive-Optimal-EmployeeCSR-Buy-In_14007.html Mon, 12 Jul 2010 12:00:00 EDT For smaller businesses and nonprofits, community access television can be an attractive alternative outreach platform.... http://www.prnewsonline.com/corporate/Use-Community-Access-TV-to-Get-Your-Message-Out_13977.html http://www.prnewsonline.com/corporate/Use-Community-Access-TV-to-Get-Your-Message-Out_13977.html Mon, 21 Jun 2010 12:00:00 EDT This excerpt from PR News' Guide to Best Practices in Nonprofit Communications offers tips to help you counter the massive drop in donations to nonprofits.... http://www.prnewsonline.com/corporate/Best-Practices-for-Marketing-a-Nonprofit-in-a-Challenging-Economy_13957.html http://www.prnewsonline.com/corporate/Best-Practices-for-Marketing-a-Nonprofit-in-a-Challenging-Economy_13957.html Fri, 11 Jun 2010 12:00:00 EDT Making "green" a priority with employees is no easy task, but touting the benefits of green and rewarding success are a good start.... http://www.prnewsonline.com/corporate/Inspire-Employees-to-Participate-in-a-Companys-Green-Initiative_13948.html http://www.prnewsonline.com/corporate/Inspire-Employees-to-Participate-in-a-Companys-Green-Initiative_13948.html Mon, 7 Jun 2010 12:00:00 EDT Corporate social responsibilty has long been talked about as a way to build trust and reputation. New data, however, finds that media coverage of CSR leaves a lot to be desired.... http://www.prnewsonline.com/corporate/CSR-Garners-Solid-Media-Share-of-Voice-But-For-the-Wrong-Reasons_13931.html http://www.prnewsonline.com/corporate/CSR-Garners-Solid-Media-Share-of-Voice-But-For-the-Wrong-Reasons_13931.html Mon, 31 May 2010 12:00:00 EDT Tourism Toronto developed a comprehensive CSR program based on three pillars.  Two of those pillars, sustainability and training, were already supported by a comprehensive green program and training scholarships at nine Ontario schools of Hospitality and Tourism.... http://www.prnewsonline.com/corporate/Case-Study-Tourism-Bureau-Extends-Hospitality-to-Local-Families-With-Special-Needs-Children_13913.html http://www.prnewsonline.com/corporate/Case-Study-Tourism-Bureau-Extends-Hospitality-to-Local-Families-With-Special-Needs-Children_13913.html Mon, 17 May 2010 12:00:00 EDT Beverley Gordon, founder and CEO of Safehaven, a respite center in Toronto, has partnered with numerous organizations in her 20 years in the business. Her advice when interacting with special-needs children and their families? Mainly, show sensitivity.... http://www.prnewsonline.com/corporate/Outreach-to-Special-Needs-Kids-Sensitivity-and-Flexibility-Are-Key_13914.html http://www.prnewsonline.com/corporate/Outreach-to-Special-Needs-Kids-Sensitivity-and-Flexibility-Are-Key_13914.html Mon, 17 May 2010 12:00:00 EDT In the last three years, sustainability has moved from a little-understood term that seemed to be interchangeable with CSR (corporate social responsibility), green, eco, or environmental to an almost over-used word.... http://www.prnewsonline.com/corporate/CSR-+-Sustainability-Requires-a-New-Language_13889.html http://www.prnewsonline.com/corporate/CSR-+-Sustainability-Requires-a-New-Language_13889.html Tue, 4 May 2010 12:00:00 EDT Key to working with an animal-related brand is maintaining a sanctified reputation when it comes to the treatment of animals. To establish this reputation, Grand Central Marketing turned to the American Humane Association, an advocate for the humane treatment of animals for 70 years.... http://www.prnewsonline.com/corporate/Protecting-the-Critters-and-Promoting-Brands-Humanely_13875.html http://www.prnewsonline.com/corporate/Protecting-the-Critters-and-Promoting-Brands-Humanely_13875.html Mon, 26 Apr 2010 12:00:00 EDT Selecting the right initiative that ultimately becomes the “face” of an organization’s CSR program is crucial. CSR experts from both the corporate and agency worlds share their strategies and best practices.... http://www.prnewsonline.com/corporate/Choosing-CSR-Initiatives-Connect-Issues-With-Business-Goals_13854.html http://www.prnewsonline.com/corporate/Choosing-CSR-Initiatives-Connect-Issues-With-Business-Goals_13854.html Mon, 19 Apr 2010 12:00:00 EDT According to an Edelman survey, health is catching up with “green” as a key CSR issue—73% of respondents said that protecting public health is just as important as protecting the environment.... http://www.prnewsonline.com/corporate/Public-Expects-Biz-to-Support-Health_13858.html http://www.prnewsonline.com/corporate/Public-Expects-Biz-to-Support-Health_13858.html Mon, 19 Apr 2010 12:00:00 EDT Cisco's green campaign challenged Canadians to make positive environmental changes in their daily lives, reinforcing the company's new tagline: "Welcome to the human network."... http://www.prnewsonline.com/corporate/Case-Study-Environmental-Zeal-and-Strong-Coalition-Drives-Canadians-to-Commit-One-Million-Acts-of-Green_13830.html http://www.prnewsonline.com/corporate/Case-Study-Environmental-Zeal-and-Strong-Coalition-Drives-Canadians-to-Commit-One-Million-Acts-of-Green_13830.html Mon, 5 Apr 2010 12:00:00 EDT When Cisco Canada’s director of corporate affairs Willa Black came up with the idea of the One Million Acts of Green campaign, it was a risky proposition to sell, both internally and externally. Here are some tips from Black on pushing your Big Idea through:... http://www.prnewsonline.com/corporate/Selling-The-Big-PR-Idea-Keep-It-Simple-Build-Support_13831.html http://www.prnewsonline.com/corporate/Selling-The-Big-PR-Idea-Keep-It-Simple-Build-Support_13831.html Mon, 5 Apr 2010 12:00:00 EDT A new study from PR executive search and consulting firm Spring Associates reveals that base salaries for both corporate and agency PR professionals decreased by double digits in 2009.... http://www.prnewsonline.com/corporate/Report-2009-PR-Salaries-Cut-and-Bonuses-Slashed_13816.html http://www.prnewsonline.com/corporate/Report-2009-PR-Salaries-Cut-and-Bonuses-Slashed_13816.html Mon, 29 Mar 2010 12:00:00 EDT