http://www.prnewsonline.com/ PRNewsOnline en-us 2012 Sat, 11 Feb 2012 9:21:55 EST http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care's revamped online newsroom.... http://www.prnewsonline.com/casestudies/Case-Study-Extreme-Media-Makeover-Baylor-Health-Care-System-Peps-Up-Tired-Online-Newsroom-to-Great-Results_15996.html http://www.prnewsonline.com/casestudies/Case-Study-Extreme-Media-Makeover-Baylor-Health-Care-System-Peps-Up-Tired-Online-Newsroom-to-Great-Results_15996.html Mon, 6 Feb 2012 12:00:00 EST After receiving a phone call saying a bomb was on board one of its planes, American Airlines' social media-driven response was anything but phoned in.... http://www.prnewsonline.com/casestudies/Case-Study-Using-Twitter-American-Airlines-Defuses-Security-Incident_15961.html http://www.prnewsonline.com/casestudies/Case-Study-Using-Twitter-American-Airlines-Defuses-Security-Incident_15961.html Mon, 30 Jan 2012 12:00:00 EST PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders' Cup.... http://www.prnewsonline.com/casestudies/Case-Study-Unique-Storytelling-Crossover-Appeal-and-an-Enchanting-Equine-Angle-Help-the-Breeders-Cup-Set-Records_15931.html http://www.prnewsonline.com/casestudies/Case-Study-Unique-Storytelling-Crossover-Appeal-and-an-Enchanting-Equine-Angle-Help-the-Breeders-Cup-Set-Records_15931.html Mon, 23 Jan 2012 12:00:00 EST With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media.... http://www.prnewsonline.com/casestudies/Case-Study-Mining-its-Database-for-Bad-Buzzwords-LinkedIn-Raises-Its-Profile-with-a-Seamless-Global-Media-Relations-Effort_15908.html http://www.prnewsonline.com/casestudies/Case-Study-Mining-its-Database-for-Bad-Buzzwords-LinkedIn-Raises-Its-Profile-with-a-Seamless-Global-Media-Relations-Effort_15908.html Mon, 16 Jan 2012 12:00:00 EST To achieve maximum buzz around the launch of its first "eforea: spa at Hilton," the communications team concealed as many details as possible leading up to the official announcement. Mini spa treatments for journalists didn't hurt, either.... http://www.prnewsonline.com/casestudies/Case-Study-Sly-Messaging-and-a-Personal-Media-Relations-Touch-Help-Drive-Global-Buzz-Around-Hiltons-Spa-Launch_15814.html http://www.prnewsonline.com/casestudies/Case-Study-Sly-Messaging-and-a-Personal-Media-Relations-Touch-Help-Drive-Global-Buzz-Around-Hiltons-Spa-Launch_15814.html Mon, 19 Dec 2011 12:00:00 EST Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease.... http://www.prnewsonline.com/casestudies/Case-Study-A-Needle-in-a-Haystack-PR-Outreach-Drives-Global-Search-for-Progeria-Sufferers-in-Race-for-a-Cure_15580.html http://www.prnewsonline.com/casestudies/Case-Study-A-Needle-in-a-Haystack-PR-Outreach-Drives-Global-Search-for-Progeria-Sufferers-in-Race-for-a-Cure_15580.html Mon, 7 Nov 2011 12:00:00 EST Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma.... http://www.prnewsonline.com/casestudies/Case-Study-Bilingual-and-Influencer-Comms-Breathe-Life-Into-Campaign-for-Hispanic-Asthma-Resource-Center_15557.html http://www.prnewsonline.com/casestudies/Case-Study-Bilingual-and-Influencer-Comms-Breathe-Life-Into-Campaign-for-Hispanic-Asthma-Resource-Center_15557.html Mon, 31 Oct 2011 12:00:00 EDT It's a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian's campaign to help endangered amphibians had legs.... http://www.prnewsonline.com/casestudies/Case-Study-Working-Without-a-Cuteness-Factor-Smithsonian-Turns-to-Fun-Froggy-Tactics-in-Amphibian-Conservation-Efforts_15528.html http://www.prnewsonline.com/casestudies/Case-Study-Working-Without-a-Cuteness-Factor-Smithsonian-Turns-to-Fun-Froggy-Tactics-in-Amphibian-Conservation-Efforts_15528.html Mon, 24 Oct 2011 12:00:00 EDT Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon's communicators turned to brand journalism and technical innovation.... http://www.prnewsonline.com/casestudies/CaseStudy-Mobile-Optimization-and-Content-Packaging-Elevate-Raytheons-Digital-Presence-at-the-Paris-Air-Show_15501.html http://www.prnewsonline.com/casestudies/CaseStudy-Mobile-Optimization-and-Content-Packaging-Elevate-Raytheons-Digital-Presence-at-the-Paris-Air-Show_15501.html Mon, 17 Oct 2011 12:00:00 EDT Ogilvy Worldwide PR and MaggieMoo's Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways.... http://www.prnewsonline.com/casestudies/Case-Study-Two-Scooped-Media-Effort-and-Co-Pitch-Partnership-Produce-Sweet-Tax-Day-Returns-for-Ice-Creamery_15473.html http://www.prnewsonline.com/casestudies/Case-Study-Two-Scooped-Media-Effort-and-Co-Pitch-Partnership-Produce-Sweet-Tax-Day-Returns-for-Ice-Creamery_15473.html Mon, 10 Oct 2011 12:00:00 EDT To mark its longtime CEO's retirement, Northwestern Mutual's communications team blended employee comms, internal relations and CSR together for what resulted in a PR bonanza.... http://www.prnewsonline.com/casestudies/Case-Study-Have-a-Million-Minutes-to-Give-Northwestern-Mutual-Employees-Did-as-a-PR-Rich-Going-Away-Gift-for-a-CEO_15446.html http://www.prnewsonline.com/casestudies/Case-Study-Have-a-Million-Minutes-to-Give-Northwestern-Mutual-Employees-Did-as-a-PR-Rich-Going-Away-Gift-for-a-CEO_15446.html Mon, 3 Oct 2011 12:00:00 EDT Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.... http://www.prnewsonline.com/casestudies/CaseStudy-Hyperactive-Story-Mining-and-Aggressive-Media-Relations-Drive-General-Motors-Brand-Resurgence_15387.html http://www.prnewsonline.com/casestudies/CaseStudy-Hyperactive-Story-Mining-and-Aggressive-Media-Relations-Drive-General-Motors-Brand-Resurgence_15387.html Mon, 26 Sep 2011 12:00:00 EDT While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.... http://www.prnewsonline.com/casestudies/Case-Study-Real-Estate-B2B-Breaks-Ground-for-Mobile-App-With-Internal-Team-Before-Digging-in-With-Industry-Media_15258.html http://www.prnewsonline.com/casestudies/Case-Study-Real-Estate-B2B-Breaks-Ground-for-Mobile-App-With-Internal-Team-Before-Digging-in-With-Industry-Media_15258.html Mon, 29 Aug 2011 12:00:00 EDT Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday's.... http://www.prnewsonline.com/casestudies/Case-Study-Cocktail-of-Strong-Media-Relations-and-Tongue-in-Cheek-Advocacy-Boosts-T-G-I-Fridays-Bartender-Competition_15241.html http://www.prnewsonline.com/casestudies/Case-Study-Cocktail-of-Strong-Media-Relations-and-Tongue-in-Cheek-Advocacy-Boosts-T-G-I-Fridays-Bartender-Competition_15241.html Mon, 22 Aug 2011 12:00:00 EDT Astellas Pharma Canada's Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information.... http://www.prnewsonline.com/casestudies/Case-Study-Olympian-PR-Effort-Helps-Those-With-Chronic-Medical-Malady-Find-Their-Way-to-the-Nearest-Powder-Room_15199.html http://www.prnewsonline.com/casestudies/Case-Study-Olympian-PR-Effort-Helps-Those-With-Chronic-Medical-Malady-Find-Their-Way-to-the-Nearest-Powder-Room_15199.html Mon, 8 Aug 2011 12:00:00 EDT "No MSG" was a sign that took America by storm in the late 1960s. Today a Food Network chef cooks up tasty dishes to help dispel negative glutamate connotations.... http://www.prnewsonline.com/casestudies/Case-Study-PR-Event-With-Scientific-and-Culinary-Flavors-Leaves-Attendees-With-a-Good-MSG-Taste-in-Their-Mouths_15176.html http://www.prnewsonline.com/casestudies/Case-Study-PR-Event-With-Scientific-and-Culinary-Flavors-Leaves-Attendees-With-a-Good-MSG-Taste-in-Their-Mouths_15176.html Mon, 1 Aug 2011 12:00:00 EDT Rocked by financial mismanagement and subsequent loss of trust in the community, Howard Brown Health Center needed a comeback, and quick.... http://www.prnewsonline.com/casestudies/Case-Study-Transparency-and-Proactive-PR-Create-a-Viable-Lifeline-for-a-LGBTQ-Health-Center-in-Crisis_15159.html http://www.prnewsonline.com/casestudies/Case-Study-Transparency-and-Proactive-PR-Create-a-Viable-Lifeline-for-a-LGBTQ-Health-Center-in-Crisis_15159.html Mon, 25 Jul 2011 12:00:00 EDT In order to provide an ID fraud tool to the public, ID Analytics did what few companies can: cull compelling research nuggets from its own database of millions of Americans.... http://www.prnewsonline.com/casestudies/Case-Study-Cool-Online-Tool-and-Data-Driven-Stories-Help-Longtime-B2B-Company-Reach-Consumers-for-the-First-Time_15130.html http://www.prnewsonline.com/casestudies/Case-Study-Cool-Online-Tool-and-Data-Driven-Stories-Help-Longtime-B2B-Company-Reach-Consumers-for-the-First-Time_15130.html Mon, 18 Jul 2011 12:00:00 EDT In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points.... http://www.prnewsonline.com/casestudies/Case-Study-Energy-Education-Sparks-Reluctant-Consumers-to-Get-On-Board-With-Tranes-Heating-and-Air-Products_15104.html http://www.prnewsonline.com/casestudies/Case-Study-Energy-Education-Sparks-Reluctant-Consumers-to-Get-On-Board-With-Tranes-Heating-and-Air-Products_15104.html Mon, 11 Jul 2011 12:00:00 EDT Transitions Optical leveraged respected thought leaders to influence HR executives to include its lenses as part of vision care plans.... http://www.prnewsonline.com/casestudies/Case-Study-Double-Vision-PR-Brings-Eye-Health-Benefits-to-Forefront-While-Touting-the-Benefits-of-Transitions-Lenses_15068.html http://www.prnewsonline.com/casestudies/Case-Study-Double-Vision-PR-Brings-Eye-Health-Benefits-to-Forefront-While-Touting-the-Benefits-of-Transitions-Lenses_15068.html Mon, 27 Jun 2011 12:00:00 EDT