http://www.prnewsonline.com/ PRNewsOnline en-us 2008 Sun, 11 May 2008 5:45:39 EDT http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. During the May 8 The New Yorker Conference, the infamously analytical Canadian (well, Canadian-raised) writer Malcolm Gladwell described what is wrong with the American workforce, calling the issue, “the mismatch problem.” Following an intro from TNY’s E-I-C David Remnick, Gladwell spent... http://www.prnewsonline.com/news/11725.html http://www.prnewsonline.com/news/11725.html Thu, 8 May 2008 12:00:00 EDT Sustainability, the integration of social, environmental and economic factors for short and long-term performance, is an evolving business paradigm.  Business leaders are now being challenged to address issues beyond profitability.  From internal issues of worker health and safety, employee morale... http://www.prnewsonline.com/corporate/11718.html http://www.prnewsonline.com/corporate/11718.html Tue, 6 May 2008 12:00:00 EDT Green advertising may be ubiquitous these days, but that doesn’t mean consumers are buying into the messages behind it. According to a Burst Media survey, consumer recall of green advertising is very high—37% of respondents say they frequently recall messaging, and 33% do so... http://www.prnewsonline.com/corporate/11719.html http://www.prnewsonline.com/corporate/11719.html Tue, 6 May 2008 12:00:00 EDT Washingtonian Magazine has given its inaugural highest Green Award honor to The Tower Companies for "being green-building pioneers and fierce proponents of sustainable design and construction." The building was also cited for being "one of the nation's largest buyers of green power."... http://www.prnewsonline.com/corporate/11723.html http://www.prnewsonline.com/corporate/11723.html Tue, 6 May 2008 12:00:00 EDT Andy Warhol’s 1968 statement that everyone would be famous for 15 minutes unfortunately holds true during emergencies, which makes it a challenge when the media approaches unofficial spokespersons looking for comments. Although unofficial spokespersons have been recognized for decades and some... http://www.prnewsonline.com/mediarelations/11720.html http://www.prnewsonline.com/mediarelations/11720.html Tue, 6 May 2008 12:00:00 EDT Merging traditional PR with social media requires thoughtful design, not a quick fix.  Blogspot.  Del.icio.us.  RSS.  Technorati.  Digg.  These “Web 2.0” or social media phenomena are forcing public relations professionals to take a long hard look at standard... http://www.prnewsonline.com/digitalpr/howto/11724.html http://www.prnewsonline.com/digitalpr/howto/11724.html Tue, 6 May 2008 12:00:00 EDT A recession is upon us. Talent management has never been more challenging for senior leadership. Employees are overworked and underpaid. Businesses are fraught with scandal and corruption. New technologies make workers prisoners of their own professions by making 24/7 communications possible. It's a sad... http://www.prnewsonline.com/news/11711.html http://www.prnewsonline.com/news/11711.html Mon, 5 May 2008 12:00:00 EDT By Katie Paine You can tell a lot more about an organization's culture by its response to a crisis than you can from its annual report. Earlier this year, planes from both Southwest Airlines and American Airlines were grounded by the Federal Aviation Administration (FAA). In Southwest's case, an internal... http://www.prnewsonline.com/news/11712.html http://www.prnewsonline.com/news/11712.html Mon, 5 May 2008 12:00:00 EDT Seven Things You Will Learn In This Week's Issue Of PR News 1. 86% of surveyed employees worldwide liked or loved their job, and 73% liked or loved their boss. 2. Never start a blog when you... http://www.prnewsonline.com/news/11713.html http://www.prnewsonline.com/news/11713.html Mon, 5 May 2008 12:00:00 EDT *Green Doubts: Green advertising may be ubiquitous these days, but that doesn't mean consumers are buying into the messages behind it. According to a Burst Media survey, consumer recall of green advertising is very high--37% of respondents say they frequently recall messaging, and 33% do so occasionally--but... http://www.prnewsonline.com/news/11714.html http://www.prnewsonline.com/news/11714.html Mon, 5 May 2008 12:00:00 EDT Company: Hasbro Inc. Agency: Litzky Public Relations, Fathom Communications Timeframe: 2006--2007 Over the past decade, Hasbro Inc. has been a major supporter of the Marine Corps Reserve Toys for Tots program, donating over $10 million in toys and games alone. The program has also touched the lives of nearly... http://www.prnewsonline.com/news/11715.html http://www.prnewsonline.com/news/11715.html Mon, 5 May 2008 12:00:00 EDT By Curtis Hougland We are witnessing the arrival of data-driven PR. Finally, PR is measurable. The lack of effective measurement throughout PR's history stems in part from its principal benefit--awareness. If you want to foster brand awareness this side of $100 million, PR is a great solution. However... http://www.prnewsonline.com/news/11716.html http://www.prnewsonline.com/news/11716.html Mon, 5 May 2008 12:00:00 EDT Microsoft announced that it has finally let go of its ambitious effort to purchase Yahoo after the two companies failed to reach an agreement on a suitable selling price after several days of intense negotiations. Back on... http://www.prnewsonline.com/digitalpr/howto/11717.html http://www.prnewsonline.com/digitalpr/howto/11717.html Mon, 5 May 2008 12:00:00 EDT Determine audiences and key stakeholders, online and offline Deciding what's important – the most useful metrics Messaging Positioning on key issues Visibility of spokespeople... http://www.prnewsonline.com/measurement/11710.html http://www.prnewsonline.com/measurement/11710.html Sun, 4 May 2008 12:00:00 EDT The Nielsen Company reported that mobile Internet extends the audience reach of many leading Internet sites by an average of 13 percent over home PC traffic alone. Categories such as... http://www.prnewsonline.com/digitalpr/howto/11708.html http://www.prnewsonline.com/digitalpr/howto/11708.html Thu, 1 May 2008 12:00:00 EDT Imagine this scenario: It's 5:00 pm and you just got word that your company's CEO is embroiled in a major scandal. Details are either sketchy or, worse yet, sordid. The press is calling—naturally. What do you do? Following are five smart ways for... http://www.prnewsonline.com/mediarelations/11707.html http://www.prnewsonline.com/mediarelations/11707.html Tue, 29 Apr 2008 12:00:00 EDT A new report has been released from the Georgia Institute of Technology that highlights some of the key issues facing the journalism community as new and innovative technologies continue to transform the field. Based on Georgia Tech’s recent Journalism 3G: A Symposium on Computation and Journalism held... http://www.prnewsonline.com/digitalpr/howto/11706.html http://www.prnewsonline.com/digitalpr/howto/11706.html Tue, 29 Apr 2008 12:00:00 EDT It may or may not come as much of a shock that many Americans (48%, to be exact) erroneously believe that "green" products and services have a positive/beneficial impact on the environment when, in fact, "green" more accurately describes products with a less negative impact than competing versions (Source... http://www.prnewsonline.com/news/11698.html http://www.prnewsonline.com/news/11698.html Mon, 28 Apr 2008 12:00:00 EDT Recently, PR News provided you with a crash course in all things SEO (see PRN 04-14-08); now it's time for the master's class. As the past article suggested, search engine optimization (SEO) and its kissing cousin, search engine marketing (SEM), are the tools that make the world go 'round--as least as far as... http://www.prnewsonline.com/news/11699.html http://www.prnewsonline.com/news/11699.html Mon, 28 Apr 2008 12:00:00 EDT Seven Things You Will Learn In This Week's Issue Of PR News 1. When dealing with an image crisis such as that of China and the upcoming Olympics, PR execs should shift messaging away from politics. 2. To empower employees to go... http://www.prnewsonline.com/news/11700.html http://www.prnewsonline.com/news/11700.html Mon, 28 Apr 2008 12:00:00 EDT