http://www.prnewsonline.com/ PRNewsOnline en-us 2010 Sun, 21 Mar 2010 7:01:36 EDT http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. Makovsky + Company president and CEO Ken Makovsky reveals PR management lessons learned from several recessions during his 30 years in the business.... http://www.prnewsonline.com/prinsiders/What-Managers-Can-Learn-From-the-Experience-of-Recession_13798.html http://www.prnewsonline.com/prinsiders/What-Managers-Can-Learn-From-the-Experience-of-Recession_13798.html Tue, 16 Mar 2010 12:00:00 EDT A recent study by PR agency Ruder Finn finds that Americans now spend an average of 2.7 hours per day on the mobile Internet. Now is the time to begin formulating a mobile PR strategy and to start on the path toward integration.... http://www.prnewsonline.com/news/As-Smartphones-Take-Off-So-Should-Your-Mobile-PR-Plans_13785.html http://www.prnewsonline.com/news/As-Smartphones-Take-Off-So-Should-Your-Mobile-PR-Plans_13785.html Mon, 15 Mar 2010 12:00:00 EDT It wasn’t just the fact that Republican Scott Brown once posed for Cosmo that vaulted him to the office of U.S. senator from Massachusetts. Mobile communications also played a big part in the win, but what has gained the most attention from political strategists is a new application for smartphones that was used during the race.... http://www.prnewsonline.com/news/Brown-Campaign-Gained-Edge-With-On-The-Ground-App_13786.html http://www.prnewsonline.com/news/Brown-Campaign-Gained-Edge-With-On-The-Ground-App_13786.html Mon, 15 Mar 2010 12:00:00 EDT Make no mistake, blogs are still effective in engaging an audience, and more Fortune 500 companies are getting aboard the blog train each year. But anecdotal evidence shows a good number of “tired” blogs across organizations—those with posts that go way back, and that offer little in the form of any recent communications activities.... http://www.prnewsonline.com/news/Keys-to-Curing-Blog-Fatigue-Refreshed-Objectives-and-Open-Ears_13787.html http://www.prnewsonline.com/news/Keys-to-Curing-Blog-Fatigue-Refreshed-Objectives-and-Open-Ears_13787.html Mon, 15 Mar 2010 12:00:00 EDT Last week we reported that Hershey's Kisses was world’s the most popular brand, and now we can report that Apple is the world’s “most admired company.” Fortune partnered with Hay Group to assess U.S. and global firms with revenues of a least $10 billion.... http://www.prnewsonline.com/news/Apple-Most-Admired-Among-Brands_13788.html http://www.prnewsonline.com/news/Apple-Most-Admired-Among-Brands_13788.html Mon, 15 Mar 2010 12:00:00 EDT For other companies wishing to do a campaign similar to Nationwide’s Driving While Distracted program, which educates consumers on safe driving practices, Fleishman-Hillard’s Senior Vice President Bill Ferguson and Nationwide’s communications consultant for media relations, Charley Gillespie, offer tips.... http://www.prnewsonline.com/news/Have-a-Cause-Initiative-You-Can-Rally-Around_13789.html http://www.prnewsonline.com/news/Have-a-Cause-Initiative-You-Can-Rally-Around_13789.html Mon, 15 Mar 2010 12:00:00 EDT Technology and entertainment figure heavily in Technorati's list of the top blog/blogging sites.... http://www.prnewsonline.com/news/Technoratis-Top-10-Blogs_13790.html http://www.prnewsonline.com/news/Technoratis-Top-10-Blogs_13790.html Mon, 15 Mar 2010 12:00:00 EDT The findings of a recent study out of Rice University's Jones Graduate School of Business show that despite hundreds of negative stories generated by the press and predictions of Toyota’s demise by experts, customers remain loyal.... http://www.prnewsonline.com/news/Toyotas-Trust-Bank-Is-Open-for-Business_13791.html http://www.prnewsonline.com/news/Toyotas-Trust-Bank-Is-Open-for-Business_13791.html Mon, 15 Mar 2010 12:00:00 EDT After hearing firsthand accounts of the dangers posed by distracted driving from customers and colleagues, Nationwide Insurance became the first insurance company to take on the issue when it launched its campaign to educate consumers on the risks posed by Driving While Distracted (DWD) and encourage Americans to adopt safer driving habits in order to protect lives on the road.... http://www.prnewsonline.com/news/Case-Study-Nationwide-Fleishman-Hillard-Take-Hands-On-Approach-To-Driving-While-Distracted-Cause-Campaign_13792.html http://www.prnewsonline.com/news/Case-Study-Nationwide-Fleishman-Hillard-Take-Hands-On-Approach-To-Driving-While-Distracted-Cause-Campaign_13792.html Mon, 15 Mar 2010 12:00:00 EDT Because the Driving While Distracted campaign was a multi-platform effort that entailed considerable planning, logistics were certainly a challenge, says Nationwide’s Charley Gillespie. But the biggest hurdle involved technology.... http://www.prnewsonline.com/news/Tech-Pothole-Stalls-Program_13793.html http://www.prnewsonline.com/news/Tech-Pothole-Stalls-Program_13793.html Mon, 15 Mar 2010 12:00:00 EDT Whether your organization is large or small, for profit or nonprofit, local or global, it has an objective. Depending on the type of organization, objectives might include generating a profit, increasing enrollment or improving your community. It seems reasonable to suggest that a clear, broad-based understanding of the organization’s objectives improves its chances for success.... http://www.prnewsonline.com/news/Setting-Objectives-The-Key-to-Proving-the-Value-of-Public-Relations_13794.html http://www.prnewsonline.com/news/Setting-Objectives-The-Key-to-Proving-the-Value-of-Public-Relations_13794.html Mon, 15 Mar 2010 12:00:00 EDT A study by Euro RSCG WWPR and MicroDialogue reveals new insights into a key market demographic—teenage girls—giving guidance into how best to communicate with them.... http://www.prnewsonline.com/news/Study-Finds-Social-Media-Best-Way-to-Reach-Teen-Girl-Demo_13795.html http://www.prnewsonline.com/news/Study-Finds-Social-Media-Best-Way-to-Reach-Teen-Girl-Demo_13795.html Mon, 15 Mar 2010 12:00:00 EDT A study by Outsell revealed that digital media will take a higher share of advertising revenues than print this year for the first time in the U.S. Digital media will grow to a market share of 32.5%, compared with 30.3% for print.... http://www.prnewsonline.com/news/Digital-Ad-Revenue-to-Top-Print-This-Year_13796.html http://www.prnewsonline.com/news/Digital-Ad-Revenue-to-Top-Print-This-Year_13796.html Mon, 15 Mar 2010 12:00:00 EDT According to a study by Brain Sells, Baby Boomers still seek growth, all the while acknowledging new limitations in resources. The findings show that as Baby Boomers age, their home range will become more important and getting settled in new spaces will require new interpersonal and wider social arrangements.... http://www.prnewsonline.com/news/Key-Points-in-Boomer-Behavior-Study_13797.html http://www.prnewsonline.com/news/Key-Points-in-Boomer-Behavior-Study_13797.html Mon, 15 Mar 2010 12:00:00 EDT Tim Marklein, who will be a presenter at PR News' Measurement Conference on March 23 in Washington, D.C., talks about the importance of aligning PR measurement with business goals.... http://www.prnewsonline.com/news/PR-News-Q-and-A-Tim-Marklein-Gets-to-the-Meat-of-Measurement_13780.html http://www.prnewsonline.com/news/PR-News-Q-and-A-Tim-Marklein-Gets-to-the-Meat-of-Measurement_13780.html Wed, 10 Mar 2010 12:00:00 EST How American Water implemented a unique measurement program to overhaul its brand.... http://www.prnewsonline.com/measurementchan/Using-Research-and-Measurement-for-a-Company-Rebranding-Effort_13782.html http://www.prnewsonline.com/measurementchan/Using-Research-and-Measurement-for-a-Company-Rebranding-Effort_13782.html Tue, 9 Mar 2010 12:00:00 EST When properly trained, it's OK to let junior PR staff to pitch stories and follow up with editors on press releases, and be more involved with clients. After all, how else are they going to learn?... http://www.prnewsonline.com/mediarelations/Developing-Junior-Staff-Into-Media-Relations-Experts_13783.html http://www.prnewsonline.com/mediarelations/Developing-Junior-Staff-Into-Media-Relations-Experts_13783.html Tue, 9 Mar 2010 12:00:00 EST Is your CSR program firmly in place in your organization? Are you beginning to involve important stakeholders such as clients, customers and employees in your CSR efforts? If your answer is “yes” to these questions, you might be ready to take CSR to the next level.... http://www.prnewsonline.com/news/Doing-Good-as-a-Business-Driver-Making-the-Leap-to-CSR-2-0_13768.html http://www.prnewsonline.com/news/Doing-Good-as-a-Business-Driver-Making-the-Leap-to-CSR-2-0_13768.html Mon, 8 Mar 2010 12:00:00 EST As layoffs abate, companies are switching gear and focusing on keeping key employees on board. PR News asked executives with top employee development programs to reveal their best practices for developing talent from within.... http://www.prnewsonline.com/news/Best-Practices-Developing-In-House-PR-Talent_13769.html http://www.prnewsonline.com/news/Best-Practices-Developing-In-House-PR-Talent_13769.html Mon, 8 Mar 2010 12:00:00 EST If you are not taking risks and giving employees’ opportunities that make you feel uncomfortable as a manager, you are not tapping into your employees’ potential. To put it another way, give employees maximum responsibility at the earliest opportunity.... http://www.prnewsonline.com/news/Risk-and-Commitment-Drive-Employee-Development_13770.html http://www.prnewsonline.com/news/Risk-and-Commitment-Drive-Employee-Development_13770.html Mon, 8 Mar 2010 12:00:00 EST