http://www.prnewsonline.com/ PRNewsOnline en-us 2010 Thu, 2 Sep 2010 6:24:43 EDT http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. The Coast Guard's Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis.... http://www.prnewsonline.com/digitalpr/For-Crisis-Response-Web-Leader-BP-Spill-a-Marathon-Not-a-Sprint_14124.html http://www.prnewsonline.com/digitalpr/For-Crisis-Response-Web-Leader-BP-Spill-a-Marathon-Not-a-Sprint_14124.html Thu, 2 Sep 2010 12:00:00 EDT Entertainment value doesn't equal PR value in reality shows about public relations agencies, and misleading impressions are bound to result from E!'s new show The Spin Crowd.... http://www.prnewsonline.com/prinsiders/Reality-TV-vs-Real-PR-Professionals_14121.html http://www.prnewsonline.com/prinsiders/Reality-TV-vs-Real-PR-Professionals_14121.html Wed, 1 Sep 2010 12:00:00 EDT In advance of PR News' Digital PR Next Practices Summit on October 6, we asked PR practitioners about their top challenges with social media. Jason Winocour, social and digital media practice leader and agency partner for Hunter Public Relations, shares his expertise in overcoming these hurdles.... http://www.prnewsonline.com/features/Ask-the-Speaker-Jason-Winocour-on-the-Next-Generation-of-Social-Media-Tools_14119.html http://www.prnewsonline.com/features/Ask-the-Speaker-Jason-Winocour-on-the-Next-Generation-of-Social-Media-Tools_14119.html Tue, 31 Aug 2010 12:00:00 EDT With all the talk about how companies act during a particular crisis, what happens after the fact? Companies post-crisis should review their actions and measure their impact to discover valuable lessons.... http://www.prnewsonline.com/news/Done-Right-a-Crisis-Postmortem-Can-Reanimate-an-Organization_14110.html http://www.prnewsonline.com/news/Done-Right-a-Crisis-Postmortem-Can-Reanimate-an-Organization_14110.html Mon, 30 Aug 2010 12:00:00 EDT Great customer service has become a key pillar in driving reputation, revenues and repeat business. Yet the B2B space faces a couple of barriers to truly integrated communications/customer service efforts.... http://www.prnewsonline.com/news/PR-as-a-Driver-for-B2B-Sales-and-Customer-Service_14111.html http://www.prnewsonline.com/news/PR-as-a-Driver-for-B2B-Sales-and-Customer-Service_14111.html Mon, 30 Aug 2010 12:00:00 EDT Geo-location social platform Foursquare may not be for every organization, but these tips on leveraging it may help you decide if it's appropriate to use or not.... http://www.prnewsonline.com/news/How-to-Add-Foursquare-to-Your-PR-Arsenal_14112.html http://www.prnewsonline.com/news/How-to-Add-Foursquare-to-Your-PR-Arsenal_14112.html Mon, 30 Aug 2010 12:00:00 EDT ▶ First the Small Screen, Now the Medium Screen: Communicators should take note as increasing numbers of companies and influential consumers are taking to Apple’s iPad. More than 3.25 million units were sold last quarter, reports a Forrester study. Other findings include: • In April, 83% of... http://www.prnewsonline.com/news/Apples-iPad-Gains-Corporate-and-Consumer-Fans-Execs-Wrestle-to-Integrate-Sustainability-With-Biz-Goals_14113.html http://www.prnewsonline.com/news/Apples-iPad-Gains-Corporate-and-Consumer-Fans-Execs-Wrestle-to-Integrate-Sustainability-With-Biz-Goals_14113.html Mon, 30 Aug 2010 12:00:00 EDT An exclusive PR News chart shows that the tone of media coverage of corporate attributes has been more positive of late, with the exception of CSR.... http://www.prnewsonline.com/news/Media-Beat-Journos-Paint-Rosier-Business-Picture_14114.html http://www.prnewsonline.com/news/Media-Beat-Journos-Paint-Rosier-Business-Picture_14114.html Mon, 30 Aug 2010 12:00:00 EDT Fitness magazine Shape rebooted its brand for summer with a Bikini Body Tour and outreach campaign.... http://www.prnewsonline.com/news/Case-Study-Fitness-Mag-Integrates-Editorial-Messages-With-Live-Events-Boosting-Brand-Awareness-and-Sponsorships_14115.html http://www.prnewsonline.com/news/Case-Study-Fitness-Mag-Integrates-Editorial-Messages-With-Live-Events-Boosting-Brand-Awareness-and-Sponsorships_14115.html Mon, 30 Aug 2010 12:00:00 EDT While CEOs often place the greatest value in PR for managing the crisis-of-the-day, leaders need the skills of PR practitioners to successfully maneuver through today’s increasingly complex business environment.... http://www.prnewsonline.com/news/What-a-CEO-Wants-and-Why-PR-Can-Deliver_14116.html http://www.prnewsonline.com/news/What-a-CEO-Wants-and-Why-PR-Can-Deliver_14116.html Mon, 30 Aug 2010 12:00:00 EDT Many major brand owners find it difficult to place sustainability at the heart of corporate strategy, even though it is reshaping consumer preferences, innovation and manufacturing.... http://www.prnewsonline.com/corporate/Execs-Wrestle-With-Integrating-Sustainability-and-Biz-Goals_14118.html http://www.prnewsonline.com/corporate/Execs-Wrestle-With-Integrating-Sustainability-and-Biz-Goals_14118.html Mon, 30 Aug 2010 12:00:00 EDT Communicators should take note as increasing numbers of companies and influential consumers are taking to Apple’s iPad.... http://www.prnewsonline.com/digitalpr/Apples-iPad-Gains-Corporate-and-Consumer-Fans_14117.html http://www.prnewsonline.com/digitalpr/Apples-iPad-Gains-Corporate-and-Consumer-Fans_14117.html Mon, 30 Aug 2010 12:00:00 EDT As social media matures, the need to measure online word of mouth and demonstrate success becomes indisputable.... http://www.prnewsonline.com/measurementchan/Translate-Word-of-Mouth-With-Social-Media-Monitoring-Tools_14108.html http://www.prnewsonline.com/measurementchan/Translate-Word-of-Mouth-With-Social-Media-Monitoring-Tools_14108.html Wed, 25 Aug 2010 12:00:00 EDT CSR leaders UPS and Cisco Systems Canada share tips on how they communicate their CSR programs to stakeholders. Tip No. 1: Don't just spout statistics.... http://www.prnewsonline.com/news/Communicating-CSR-Stats-Are-Fine-Impact-Stories-Are-Better_14097.html http://www.prnewsonline.com/news/Communicating-CSR-Stats-Are-Fine-Impact-Stories-Are-Better_14097.html Mon, 23 Aug 2010 12:00:00 EDT Two companies, two social media campaigns launched to reconnect with consumers. Which one gets the better grades? Hint: It isn't the "Pirate Guys."... http://www.prnewsonline.com/news/Social-Media-Report-Card-Experian-and-Citigroup-Earn-Mixed-Marks_14098.html http://www.prnewsonline.com/news/Social-Media-Report-Card-Experian-and-Citigroup-Earn-Mixed-Marks_14098.html Mon, 23 Aug 2010 12:00:00 EDT Here's five tips for turning your great PR work into awards entries that stand out from the competition.... http://www.prnewsonline.com/news/How-To-Transform-Great-Work-Into-Awards-Entries_14099.html http://www.prnewsonline.com/news/How-To-Transform-Great-Work-Into-Awards-Entries_14099.html Mon, 23 Aug 2010 12:00:00 EDT ▶ Reporters’ Insomnia: An Exponent survey of 120 agricultural business journalists gives a glimpse of what keeps reporters up at night: rapidly changing media channel, especially social media. While nearly three-quarters (73%) of respondents say they work with social media on the job each day, about... http://www.prnewsonline.com/news/Trade-Journos-Concerns-Effect-of-Seating-Arrangements-On-Team-Trust-Women-More-Engaged-on-Social-Web_14100.html http://www.prnewsonline.com/news/Trade-Journos-Concerns-Effect-of-Seating-Arrangements-On-Team-Trust-Women-More-Engaged-on-Social-Web_14100.html Mon, 23 Aug 2010 12:00:00 EDT Travelocity fights the recession travel blues with a clever campaign that pits travel destinations against one another.... http://www.prnewsonline.com/news/Case-Study-When-in-Gnome-Integrated-Campaign-Follows-Travelocity-Figurehead-on-a-Cross-Country-Adventure_14101.html http://www.prnewsonline.com/news/Case-Study-When-in-Gnome-Integrated-Campaign-Follows-Travelocity-Figurehead-on-a-Cross-Country-Adventure_14101.html Mon, 23 Aug 2010 12:00:00 EDT Tapping into other parts of an organization for needed skills and support can help even the most efficient communications teams.... http://www.prnewsonline.com/news/Management-POV-Building-a-Communications-Team-Not-an-Island_14102.html http://www.prnewsonline.com/news/Management-POV-Building-a-Communications-Team-Not-an-Island_14102.html Mon, 23 Aug 2010 12:00:00 EDT A comScore study says that social networking sites reach a higher percentage of women than men globally, with 75.8% of all women online visiting a social networking site in May 2010 versus 69.7% of men.... http://www.prnewsonline.com/digitalpr/Women-More-Engaged-on-Social-Web_14104.html http://www.prnewsonline.com/digitalpr/Women-More-Engaged-on-Social-Web_14104.html Mon, 23 Aug 2010 12:00:00 EDT