http://www.prnewsonline.com/ PRNewsOnline en-us 2010 Tue, 9 Feb 2010 11:52:26 EST http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. In this preview of PR News' March 23 Measurement Conference, Aflac’s VP of external communications discusses how data has helped her company target areas that scored low in reputation and reveals her favorite metric tool.... http://www.prnewsonline.com/measurementchan/PR-News-Q-and-A-For-Aflacs-Kane-Reputation-Is-Everything_13704.html http://www.prnewsonline.com/measurementchan/PR-News-Q-and-A-For-Aflacs-Kane-Reputation-Is-Everything_13704.html Tue, 9 Feb 2010 12:00:00 EST Despite living in an age when an endless amount of content is streamed out into cyberspace and back to the small screens of our digital devices, the spoken word—in a live venue—is not dead. In fact, it’s very much alive and becoming a more integral part of a PR executive’s arsenal. A... http://www.prnewsonline.com/news/Out-There-Execs-PR-Strategies-To-Optimize-Speaking-Opportunities_13686.html http://www.prnewsonline.com/news/Out-There-Execs-PR-Strategies-To-Optimize-Speaking-Opportunities_13686.html Mon, 8 Feb 2010 12:00:00 EST Robert Lehrman, communications professor at American University, offers some sage advice on how to get the most out of your executive speaking opportunities.... http://www.prnewsonline.com/news/Executive-Speaking-Tips-From-a-Speechwriting-Vet_13687.html http://www.prnewsonline.com/news/Executive-Speaking-Tips-From-a-Speechwriting-Vet_13687.html Mon, 8 Feb 2010 12:00:00 EST The recent crises faced by Toyota and Royal Caribbean provide interesting fodder for Image Patrol. One acted, one didn’t and their respective customers responded with their pockets accordingly.... http://www.prnewsonline.com/news/Toyota-and-Royal-Caribbean-To-Act-Or-Not-to-Act_13688.html http://www.prnewsonline.com/news/Toyota-and-Royal-Caribbean-To-Act-Or-Not-to-Act_13688.html Mon, 8 Feb 2010 12:00:00 EST ▶ Cyber-Crime Threatens Digital Platforms: As more organizations allow employees access to social networking platforms for PR and marketing purposes, a survey of 502 companies worldwide by IT security company Sophos finds that cyber-attacks through social media sites jumped 70% between 2008 and 2009. Other... http://www.prnewsonline.com/news/Social-Media-and-Cyber-Attacks-CEOs-Gain-Confidence-E-Mail-Social-Networks-on-Par-Paper-a-Day-No-More_13690.html http://www.prnewsonline.com/news/Social-Media-and-Cyber-Attacks-CEOs-Gain-Confidence-E-Mail-Social-Networks-on-Par-Paper-a-Day-No-More_13690.html Mon, 8 Feb 2010 12:00:00 EST As a sponsor of landmark restaurant menu-labeling legislation (Senate Bill 1420), the California Center for Public Health Advocacy (CCPHA) enlisted the services of Bay Area-based Brown-Miller Communications to increase public understanding of and support for the nation’s first statewide menu-labeling law.... http://www.prnewsonline.com/news/PR-Propels-California-Menu-Labeling-Bill-Into-Law_13691.html http://www.prnewsonline.com/news/PR-Propels-California-Menu-Labeling-Bill-Into-Law_13691.html Mon, 8 Feb 2010 12:00:00 EST Michael Miller, president of Brown-Miller Communications, talks about lessons learned while working to help pass menu-labeling legislation (SB 1420) in California.... http://www.prnewsonline.com/news/Policy-Battles-Winning-Over-the-Public_13692.html http://www.prnewsonline.com/news/Policy-Battles-Winning-Over-the-Public_13692.html Mon, 8 Feb 2010 12:00:00 EST A turning point in the campaign to get the California menu-labeling bill (SB 1420) passed into legislation (and secure gubernatorial approval) was the release of a YouTube video that used irreverent humor to fortify its stance against the opposition, in this case, the Restaurant Association in California.... http://www.prnewsonline.com/news/Humor-as-a-Serious-Weapon_13693.html http://www.prnewsonline.com/news/Humor-as-a-Serious-Weapon_13693.html Mon, 8 Feb 2010 12:00:00 EST In the wake of 2009’s economic turbulence, management teams are tentatively preparing for the slow rebound that many thought 2010 would promise. Now, just over a month into the new year, these C-level executives are taking stock of the priorities they set out initially to achieve business growth and... http://www.prnewsonline.com/news/PR-as-the-Driver-of-Unification-in-an-Organization_13694.html http://www.prnewsonline.com/news/PR-as-the-Driver-of-Unification-in-an-Organization_13694.html Mon, 8 Feb 2010 12:00:00 EST American Water overhaults its brand thanks to an organized measurement and research program.... http://www.prnewsonline.com/measurementchan/Using-Research-and-Measurement-for-a-Company-Rebranding-Effort_13696.html http://www.prnewsonline.com/measurementchan/Using-Research-and-Measurement-for-a-Company-Rebranding-Effort_13696.html Mon, 8 Feb 2010 12:00:00 EST Why green matters to different stakeholders for different reasons.... http://www.prnewsonline.com/corporate/Define-Green-Success-for-Multiple-Stakeholders-Before-an-Initiatives-Launch_13698.html http://www.prnewsonline.com/corporate/Define-Green-Success-for-Multiple-Stakeholders-Before-an-Initiatives-Launch_13698.html Mon, 8 Feb 2010 12:00:00 EST How more PR execs are leveraging Web 2.0 technologies to streamline daily operations.... http://www.prnewsonline.com/digitalpr/PR-as-the-Driver-of-Unification-in-an-Organization_13695.html http://www.prnewsonline.com/digitalpr/PR-as-the-Driver-of-Unification-in-an-Organization_13695.html Mon, 8 Feb 2010 12:00:00 EST Small agency changes business model, resulting in cost savings and improved client service.... http://www.prnewsonline.com/prinsiders/Risky-Business-Agency-Tackles-Economic-Realities-Head-On_13684.html http://www.prnewsonline.com/prinsiders/Risky-Business-Agency-Tackles-Economic-Realities-Head-On_13684.html Thu, 4 Feb 2010 12:00:00 EST In addition to a case study, the following offers a step-by-step approach to how you can measure your media efforts.... http://www.prnewsonline.com/measurementchan/Adopting-a-Qualitative-Approach-to-Media-Measurement-Assessment_13682.html http://www.prnewsonline.com/measurementchan/Adopting-a-Qualitative-Approach-to-Media-Measurement-Assessment_13682.html Wed, 3 Feb 2010 12:00:00 EST Is weight Media Cost the answer to AVE? A new white paper issued by the Institute for Public Relations, “New Paradigm for Media Analysis: Weighted Media Cost” (by Angela Jeffrey, Bruce Jeffries-Fox and Brad L. Rawlins) presents research that demonstrates the increased clarity of correlation between media coverage and business outcomes when media cost data is factored in.... http://www.prnewsonline.com/features/Making-the-Case-For-Weighted-Media-Cost_13683.html http://www.prnewsonline.com/features/Making-the-Case-For-Weighted-Media-Cost_13683.html Wed, 3 Feb 2010 12:00:00 EST It’s expected that 2010 will be the year social media really comes of age as a razor-sharp PR and marketing tool. But with that comes talk of 2010 being the year of potential social media litigation, especially for organizations new to the game. Indeed, while governmental regulations are usually far behind... http://www.prnewsonline.com/news/Social-Media-Regulations-Master-The-Old-Rules-Prepare-for-the-New_13671.html http://www.prnewsonline.com/news/Social-Media-Regulations-Master-The-Old-Rules-Prepare-for-the-New_13671.html Mon, 1 Feb 2010 12:00:00 EST Marketers should advise bloggers with whom they have a material connection (e.g., provide payment or free product [in certain instances], blog service, etc.) to disclose their relationship with the marketer whenever making a positive review about the marketer or its products or services.... http://www.prnewsonline.com/news/Steps-to-Prevent-Social-Media-Litigation_13672.html http://www.prnewsonline.com/news/Steps-to-Prevent-Social-Media-Litigation_13672.html Mon, 1 Feb 2010 12:00:00 EST Venerable PR measurement tools such as circulation and ad dollar equivalency are fading. As we face tighter budgets, an ever-increasing need for accountability and the shift to digital, our industry has been finding better ways to measure the value we provide our clients.... http://www.prnewsonline.com/news/PR-Measurement-Tracking-Sales-Data-and-ROI_13673.html http://www.prnewsonline.com/news/PR-Measurement-Tracking-Sales-Data-and-ROI_13673.html Mon, 1 Feb 2010 12:00:00 EST Here’s four sure-fire tips—courtesy of Diane Thieke, marketing director at Dow Jones and Co.—to help you measure the right activities and then successfully translate your results throughout the business. 1. Go ahead and jump in—before you get pushed. If you’re... http://www.prnewsonline.com/news/Translating-Your-Metrics-Into-Business-Ready-ROI_13674.html http://www.prnewsonline.com/news/Translating-Your-Metrics-Into-Business-Ready-ROI_13674.html Mon, 1 Feb 2010 12:00:00 EST Measuring and optimizing a campaign’s success doesn’t have to be a painful process. One way to improve measurement would be to track sales data. Tactics that drive traffic to a client’s site are great, but is that traffic converting? Always tie traffic back to measurable results.... http://www.prnewsonline.com/news/Three-Ways-to-Improve-Your-Sales-Metrics_13675.html http://www.prnewsonline.com/news/Three-Ways-to-Improve-Your-Sales-Metrics_13675.html Mon, 1 Feb 2010 12:00:00 EST