http://www.prnewsonline.com/ PRNewsOnline en-us 2012 Wed, 16 May 2012 5:10:16 EDT http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. General Motors dropped Facebook from its ad budget on the eve of the social network's public stock offering.... http://www.prnewsonline.com/features/GM-Hands-Facebook-a-PR-Challenge_16486.html http://www.prnewsonline.com/features/GM-Hands-Facebook-a-PR-Challenge_16486.html Wed, 16 May 2012 12:00:00 EDT "Liking" a brand on Facebook should be the start of a relationship between a consumer and a brand, not the end of a courtship.... http://www.prnewsonline.com/digitalpr/Consumers-Social-Dialogue-Not-Really-Two-Way-Affair_16480.html http://www.prnewsonline.com/digitalpr/Consumers-Social-Dialogue-Not-Really-Two-Way-Affair_16480.html Tue, 15 May 2012 12:00:00 EDT The filmmaker's neighbors refused to let him build a new studio, so he announced plans to build low-income housing instead.... http://www.prnewsonline.com/digitalpr/George-Lucas-a-Spiteful-Good-Corporate-Citizen_16481.html http://www.prnewsonline.com/digitalpr/George-Lucas-a-Spiteful-Good-Corporate-Citizen_16481.html Tue, 15 May 2012 12:00:00 EDT JPMorgan Chase's CEO had a relatively easy time of it at the firm's shareholders meeting, while Morgan Stanley's CEO had to face two-dozen protesters at his company's annual meeting.... http://www.prnewsonline.com/free/$2-Billion-Loss-Heres-Your-$23-Million-Pay-Package-Jamie_16483.html http://www.prnewsonline.com/free/$2-Billion-Loss-Heres-Your-$23-Million-Pay-Package-Jamie_16483.html Tue, 15 May 2012 12:00:00 EDT 1. In 2008, Microsoft offered Yahoo $44.6 billion in an acquisition bid. Yahoo has struggled since. 2. Ninety percent of smartphone users ages 18-29 use their phones in the bathroom.  3. Apple is the... http://www.prnewsonline.com/news/Seven-Things-You-Will-Learn-in-This-Weeks-Issue-of-PR-News_16468.html http://www.prnewsonline.com/news/Seven-Things-You-Will-Learn-in-This-Weeks-Issue-of-PR-News_16468.html Mon, 14 May 2012 12:00:00 EDT Hyundai and Finn Partners teamed for an effort that raised awareness and funds for cancer while demonstrating the car maker's electric vehicle.... http://www.prnewsonline.com/news/Case-Study-PR-Helps-Drive-Hope-for-Pediatric-Cancer-Cure-With-Hyundai-Cross-Country-Multifaceted-Campaign_16469.html http://www.prnewsonline.com/news/Case-Study-PR-Helps-Drive-Hope-for-Pediatric-Cancer-Cure-With-Hyundai-Cross-Country-Multifaceted-Campaign_16469.html Mon, 14 May 2012 12:00:00 EDT The Yahoo communications team could have been more consistent and transparent in communicating with employees during its crisis involving (now former) CEO Scott Thompson.... http://www.prnewsonline.com/news/Yahoo-Resume-Crisis-Underscores-Need-for-Solid-Bond-with-Employees_16470.html http://www.prnewsonline.com/news/Yahoo-Resume-Crisis-Underscores-Need-for-Solid-Bond-with-Employees_16470.html Mon, 14 May 2012 12:00:00 EDT ▶ Social Engagement Could be Better: A study finds that consumers expect a two-way dialogue with brands across the social Web, but rarely get it. A survey conducted by Lithium Technologies in April 2012 reveals that while 25% of respondents expect to hear back from a company when they tweet about a brand... http://www.prnewsonline.com/news/Quick-Study-Consumers-Social-Dialogue-Not-Really-Two-Way-Affair-Amazon-QVC-and-Apple-Most-Popular-E-Commerce-Sites_16471.html http://www.prnewsonline.com/news/Quick-Study-Consumers-Social-Dialogue-Not-Really-Two-Way-Affair-Amazon-QVC-and-Apple-Most-Popular-E-Commerce-Sites_16471.html Mon, 14 May 2012 12:00:00 EDT With the growing tactic of using social media in CSR, shareable videos, social events, digital crowdsourcing and online games are front and center.... http://www.prnewsonline.com/news/Get-Creative-With-Viral-Crowdsourcing-and-Gamification-Tactics-for-CSR-Initiatives_16472.html http://www.prnewsonline.com/news/Get-Creative-With-Viral-Crowdsourcing-and-Gamification-Tactics-for-CSR-Initiatives_16472.html Mon, 14 May 2012 12:00:00 EDT Now that nearly 50% of cell phone owners have smartphones, it's time for PR to take advantage of these "moving targets"... http://www.prnewsonline.com/news/Charting-the-Industry-Agencies-Smart-to-Ramp-Up-Mobile-Offerings_16473.html http://www.prnewsonline.com/news/Charting-the-Industry-Agencies-Smart-to-Ramp-Up-Mobile-Offerings_16473.html Mon, 14 May 2012 12:00:00 EDT Now that PR professionals are churning out more online content than ever, it's time to gain control over your organization's content management system.... http://www.prnewsonline.com/news/Tip-Sheet-Take-Back-Your-Web-Site-From-the-IT-Guys_16474.html http://www.prnewsonline.com/news/Tip-Sheet-Take-Back-Your-Web-Site-From-the-IT-Guys_16474.html Mon, 14 May 2012 12:00:00 EDT A Q1 2012 PRIME Research study finds that top U.S. companies have experienced positive gains in media coverage when compared to last year—even CSR stories are more positive.... http://www.prnewsonline.com/news/Media-Watch-Positive-CEO-Stories-Drive-Top-Companies_16475.html http://www.prnewsonline.com/news/Media-Watch-Positive-CEO-Stories-Drive-Top-Companies_16475.html Mon, 14 May 2012 12:00:00 EDT Newsweek's latest cover, which depicts Barack Obama as the country's "first gay president," may sell some subscriptions in the short term, but what will be the long-term effect on the brand?... http://www.prnewsonline.com/features/Newsweek-Aims-for-Obama-Halo-Effect_16476.html http://www.prnewsonline.com/features/Newsweek-Aims-for-Obama-Halo-Effect_16476.html Mon, 14 May 2012 12:00:00 EDT Richard Schulze has resigned as chairman at the big box retailer in the wake of an investigation that shows he knew about former CEO Brian Dunn's inappropriate relationship with a female employee but did not tell the company's board.... http://www.prnewsonline.com/free/Latest-C-Suite-Bye-Bye-Comes-From-Best-Buy_16478.html http://www.prnewsonline.com/free/Latest-C-Suite-Bye-Bye-Comes-From-Best-Buy_16478.html Mon, 14 May 2012 12:00:00 EDT Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.... http://www.prnewsonline.com/measurementchan/Pinterest-vs-Facebook-The-Pros-and-Cons-of-Their-Traffic_16466.html http://www.prnewsonline.com/measurementchan/Pinterest-vs-Facebook-The-Pros-and-Cons-of-Their-Traffic_16466.html Fri, 11 May 2012 12:00:00 EDT PR agency veteran Ned Barnett says that when an agency has inherent philosophical differences between a potential client, it shouldn't take them on.... http://www.prnewsonline.com/mediarelations/Bad-Client-Barometer-4-Red-Flags-to-Protect-Your-Agency_16464.html http://www.prnewsonline.com/mediarelations/Bad-Client-Barometer-4-Red-Flags-to-Protect-Your-Agency_16464.html Fri, 11 May 2012 12:00:00 EDT A Time magazine cover photo of a woman breast-feeding her nearly four-year-old son quickly became an Internet sensation, and boosted Time's subscriptions.... http://www.prnewsonline.com/mediarelations/Time-Magazines-Perfect-Publicity-Ploy_16467.html http://www.prnewsonline.com/mediarelations/Time-Magazines-Perfect-Publicity-Ploy_16467.html Fri, 11 May 2012 12:00:00 EDT In advance of Facebook's IPO, two new offerings expand its ability to help brands reach and connect with consumers.... http://www.prnewsonline.com/digitalpr/Facebook-and-Microsoft-Unveil-Additional-Ways-to-Reach-Consumers_16465.html http://www.prnewsonline.com/digitalpr/Facebook-and-Microsoft-Unveil-Additional-Ways-to-Reach-Consumers_16465.html Fri, 11 May 2012 12:00:00 EDT Humanizing a CEO and relating her or his background to the vision of a company is a proven formula for success.... http://www.prnewsonline.com/mediarelations/Showing-Off-Your-CEO-Get-to-Know-Their-Personal-Story-First_16461.html http://www.prnewsonline.com/mediarelations/Showing-Off-Your-CEO-Get-to-Know-Their-Personal-Story-First_16461.html Thu, 10 May 2012 12:00:00 EDT Content providers on WordPress can now auto-pin their pages to Pinterest and track statistics related to their pinning efforts.... http://www.prnewsonline.com/digitalpr/Pinterest-Stress-New-Plug-In-May-Be-What-the-Doctor-Ordered_16460.html http://www.prnewsonline.com/digitalpr/Pinterest-Stress-New-Plug-In-May-Be-What-the-Doctor-Ordered_16460.html Thu, 10 May 2012 12:00:00 EDT