http://www.prnewsonline.com/ PRNewsOnline en-us 2012 Fri, 3 Feb 2012 10:12:22 EST http://www.prnewsonline.com/ http://www.prnewsonline.com/images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. A presidential campaign is a brand like any other, and as such should aim for engagement on Twitter, not just amassing followers.... http://www.prnewsonline.com/digitalpr/Like-All-Brands-Presidential-Campaigns-Must-Convert-Followers-to-Customers_15991.html http://www.prnewsonline.com/digitalpr/Like-All-Brands-Presidential-Campaigns-Must-Convert-Followers-to-Customers_15991.html Fri, 3 Feb 2012 12:00:00 EST After a three-day hailstorm of online negativity and criticism, Susan G. Komen for the Cure modified its funding stance toward Planned Parenthood.... http://www.prnewsonline.com/features/Social-Media-Looms-Large-in-Komens-Latest-Decision_15989.html http://www.prnewsonline.com/features/Social-Media-Looms-Large-in-Komens-Latest-Decision_15989.html Fri, 3 Feb 2012 12:00:00 EST A recent report identifying Taco Bell as the restaurant chain responsible for a salmonella outbreak in late 2011 brings with it a PR opportunity.... http://www.prnewsonline.com/free/Bad-News-for-Taco-Bell-as-It-Feels-Heat-From-Chipotle_15990.html http://www.prnewsonline.com/free/Bad-News-for-Taco-Bell-as-It-Feels-Heat-From-Chipotle_15990.html Fri, 3 Feb 2012 12:00:00 EST PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out.... http://www.prnewsonline.com/mediarelations/7-Ways-to-Separate-Yourself-From-the-Pack-When-Pitching-the-Media_15983.html http://www.prnewsonline.com/mediarelations/7-Ways-to-Separate-Yourself-From-the-Pack-When-Pitching-the-Media_15983.html Thu, 2 Feb 2012 12:00:00 EST Mark Zuckerberg is telling potential investors to focus on the distant future and think beyond Facebook's initial valuation—just in case it's a slight disappointment.... http://www.prnewsonline.com/digitalpr/Facebooks-Message-to-Investors-Look-to-the-Stars_15986.html http://www.prnewsonline.com/digitalpr/Facebooks-Message-to-Investors-Look-to-the-Stars_15986.html Thu, 2 Feb 2012 12:00:00 EST PR News asked members of its online community if everyone on their communications team is expected to engage in social media.... http://www.prnewsonline.com/digitalpr/PR-News-Poll-All-Hands-on-Deck-for-Social-Media_15988.html http://www.prnewsonline.com/digitalpr/PR-News-Poll-All-Hands-on-Deck-for-Social-Media_15988.html Thu, 2 Feb 2012 12:00:00 EST What football game? What ads? It's the conversations about the ads that really matter.... http://www.prnewsonline.com/features/News-Hooks-Sneak-Peeks-Prime-PR-Pump-for-Super-Bowl-Spots_15982.html http://www.prnewsonline.com/features/News-Hooks-Sneak-Peeks-Prime-PR-Pump-for-Super-Bowl-Spots_15982.html Thu, 2 Feb 2012 12:00:00 EST Proper crisis communications now requires monitoring and responding across social media channels. Salesforce Radian6's David B. Thomas provides five ways to organize a social crisis strategy.... http://www.prnewsonline.com/mediarelations/5-Tips-for-a-Successful-Social-Media-Crisis-Response_15980.html http://www.prnewsonline.com/mediarelations/5-Tips-for-a-Successful-Social-Media-Crisis-Response_15980.html Wed, 1 Feb 2012 12:00:00 EST Susan G. Komen for the Cure's decision to cease funding of Planned Parenthood's breast cancer screening programs will come with a price.... http://www.prnewsonline.com/features/Planned-Parenthood-Cut-Off-Tests-Komens-Public-Image_15977.html http://www.prnewsonline.com/features/Planned-Parenthood-Cut-Off-Tests-Komens-Public-Image_15977.html Wed, 1 Feb 2012 12:00:00 EST In advance of PR News' Feb. 16 Digital PR Summit, Krisleigh Hoermann shares some of the American Heart Association's Twitter tactics.... http://www.prnewsonline.com/features/PR-News-Q-and-A-With-Krisleigh-Hoermann-Build-Community-at-the-Speed-of-a-Tweet_15978.html http://www.prnewsonline.com/features/PR-News-Q-and-A-With-Krisleigh-Hoermann-Build-Community-at-the-Speed-of-a-Tweet_15978.html Wed, 1 Feb 2012 12:00:00 EST Edelman's 2012 Trust Barometer study reveals a considerable decrease in CEO credibility and an increase in trusting social networking sites as sources of information about companies.... http://www.prnewsonline.com/measurementchan/CEO-Cred-Suffers-Biggest-Barometer-Dip-in-9-Years_15969.html http://www.prnewsonline.com/measurementchan/CEO-Cred-Suffers-Biggest-Barometer-Dip-in-9-Years_15969.html Tue, 31 Jan 2012 12:00:00 EST President Obama's appearance on Google+ may have had promotional elements to it, but it was effective at putting the Hangouts feature on the map.... http://www.prnewsonline.com/digitalpr/Google+-Hangouts-Gets-Presidential-Seal-of-Approval_15974.html http://www.prnewsonline.com/digitalpr/Google+-Hangouts-Gets-Presidential-Seal-of-Approval_15974.html Tue, 31 Jan 2012 12:00:00 EST Not every tweet or comment requires a response during a crisis—here's a formula to help guide your social response strategy.... http://www.prnewsonline.com/digitalpr/How-to-Determine-Which-Social-Comments-to-Respond-to-in-a-Crisis_15976.html http://www.prnewsonline.com/digitalpr/How-to-Determine-Which-Social-Comments-to-Respond-to-in-a-Crisis_15976.html Tue, 31 Jan 2012 12:00:00 EST Apple took an employees-only route with its reaction to the New York Times article about its supply chain.... http://www.prnewsonline.com/free/Apple-Tells-Employees-We-Care-About-Supply-Chain-Workers_15968.html http://www.prnewsonline.com/free/Apple-Tells-Employees-We-Care-About-Supply-Chain-Workers_15968.html Tue, 31 Jan 2012 12:00:00 EST ▶ Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in regular employees as credible spokespersons rose 16 points from last... http://www.prnewsonline.com/news/Quick-Study-CEO-Cred-Suffers-Biggest-Trust-Barometer-Dip-in-9-Years-Execs-Societal-Contribution-Must-Figure-in-Company-Value_15959.html http://www.prnewsonline.com/news/Quick-Study-CEO-Cred-Suffers-Biggest-Trust-Barometer-Dip-in-9-Years-Execs-Societal-Contribution-Must-Figure-in-Company-Value_15959.html Mon, 30 Jan 2012 12:00:00 EST Our 2012 Nonprofit PR Awards finalists faced down the challenges of this tough economic climate and delivered effective and compelling initiatives.... http://www.prnewsonline.com/news/PR-News-Announces-Nonprofit-PR-Awards-Finalists_15960.html http://www.prnewsonline.com/news/PR-News-Announces-Nonprofit-PR-Awards-Finalists_15960.html Mon, 30 Jan 2012 12:00:00 EST After receiving a phone call saying a bomb was on board one of its planes, American Airlines' social media-driven response was anything but phoned in.... http://www.prnewsonline.com/news/Case-Study-Using-Twitter-American-Airlines-Defuses-Security-Incident_15961.html http://www.prnewsonline.com/news/Case-Study-Using-Twitter-American-Airlines-Defuses-Security-Incident_15961.html Mon, 30 Jan 2012 12:00:00 EST B2B PR pros discuss the changing face of analyst relations and the new techniques being used to reach these important targets.... http://www.prnewsonline.com/news/B2B-Communications-Use-Integrated-Approach-to-Engage-Industry-Analysts-and-Manage-Reputation_15962.html http://www.prnewsonline.com/news/B2B-Communications-Use-Integrated-Approach-to-Engage-Industry-Analysts-and-Manage-Reputation_15962.html Mon, 30 Jan 2012 12:00:00 EST For the PR executive, it's not all about smart social media tactics—it's also about becoming a strategic leader in social media within your organization.... http://www.prnewsonline.com/news/Tip-Sheet-10-Ways-to-Solidify-PRs-Role-in-Social-Strategy_15963.html http://www.prnewsonline.com/news/Tip-Sheet-10-Ways-to-Solidify-PRs-Role-in-Social-Strategy_15963.html Mon, 30 Jan 2012 12:00:00 EST Seven Things You Will Learn in This Week’s Issue of PR News  1. Some believe digital and social media has reduced the reliance on industry analysts for brand reputation efforts.  2. In 17 of 25 countries... http://www.prnewsonline.com/news/Seven-Things-You-Will-Learn-in-This-Weeks-Issue-of-PR-News_15964.html http://www.prnewsonline.com/news/Seven-Things-You-Will-Learn-in-This-Weeks-Issue-of-PR-News_15964.html Mon, 30 Jan 2012 12:00:00 EST