Roundtable: How PR Execs Can Keep Boards of Directors Above Board

Helping their companies respond to a slew of new corporate governance rules is one of the biggest challenges facing PR pros these days. "Listing Standards" recently mandated by
the New York Stock Exchange and the Sarbanes-Oxley Act -- not to mention the media maw waiting for another juicy corporate scandal to gnaw on (read: Tyco International) -- are
dramatically changing the ways companies need to communicate. "It's a new world, with new rules," says Kurt Stocker, past president of the Arthur Page Society, who is also a
member of the Corporate Accountability and Listing Standards Committee of the New York Stock Exchange. "Transparency is communicating not just financial information but
information about boards of directors and how they're evaluated."