“The more things change, the more they stay the same,” seems to be the message from a new PR Council survey. The Q3 survey was provided early exclusively to PR News Pro. The survey of 100 leaders of PR Council member firms will be available next month.
The venerable canard of proving ROI remains top of mind, the survey shows. Tight budgets and their corollary, doing more with less, follow.
Slightly fewer than half those surveyed felt the presidential election will influence growth, yet most of those of who responded “depends who wins” believe a Donald Trump victory would be harmful to the health of the economy. The measurement question’s responses are standard.
