Rogue Rules

Like the modern-day equivalents of Jekyll and Hyde, even the most upstanding corporate citizens have alter egos on the Web. Case in point: sites like, sHell
on Earth (a Shell Oil parody) and "Untied Airlines: The Most Unfriendly Skies." The Web may have hit the mainstream as a medium, but copyright law, trademark infringement and
libel aren't yet part of the vernacular. A list of the top online brand abuses, according to Don Middleberg, CEO of Middleberg Euro RSCG: