By Sara Gavin/Weber Shandwick (Minneapolis)
Weber Shandwick's pro bono program is unique for many reasons, including the number of employees who participate and their level of commitment. The program engages nearly 75%
of Weber Shandwick Minneapolis employees. From the selection committee that chooses our pro bono clients to the account teams that serve them, our program is employee owned and
operated.
Each year, employees select organizations through a thorough application, evaluation and selection process. In selecting our pro bono clients, we keep in mind the following
goals:
- To help the non-profit improve their communications programs and increase their visibility with donors and clients
- To provide Weber Shandwick staff with opportunities to make a difference in the local community and to grow professionally
However, we don't leave nonprofits that aren't selected empty-handed. All applicants are invited to a one-day, hands-on workshop called "Telling Your Story," which provides
public relations counsel and practical advice. In the last decade, Weber Shandwick has presented this workshop to more than 750 participants representing more than 175 nonprofit
agencies. Each year, more than 50 Weber Shandwick staff members participate as key presenters and hands-on consultants at the workshop.