As we saw last week, June was a down month for consumer engagement with beauty and auto influencers. That was the case with consumer engagement in fashion and finance, as exclusive data from Shareablee shows. Consumer engagement, or social actions, is defined here as the sum of reactions, likes, comments, shares and retweets. Shareability is the sum of shares and retweets. Fashion overall saw a 3% decrease in both consumer engagement and posted content vs. May. Finance was worse, down 6% in consumer engagement and off nearly 8% in the number of posts vs. May, says Shareablee’s Ron Lee. In fashion, Victoria Beckham’s content was effective: Beckham was up 8% in consumer engagement despite being down 28% in the number of posts vs. May. Blogger Camila Figueiredo Coelho, up 14%, was the only Fashion brand in the top 5 to increase month over month in consumer engagement. In finance, Rich Dad Co. founder Robert Kiyosaki registered a 12% increase in consumer engagement, including a whopping 76% rise for videos. His video content posted was up 50% in June vs. May.
