Revival of the Fittest: Resurrecting a Dormant, Dying or Dead Brand

Last week, PR News explored the nuanced challenges of reinvigorating a personal brand after a professional transition (PRN 06-09-08, "Comeback Kids: Refreshing Your

Personal Brand in the Wake of Change"). This week, we're taking this theme and applying it to consumer brands that, after a period of languishing in the marketplace, are

undergoing a hopeful revival.