Retired Schmired. Golden Years Are Prime Time To Enlist Brand Boosters

Harv Pautz, Dave Doerfler and Robb Williams have long since retired from their jobs as sales reps for Pfizer. But when the PR team at Pfizer Animal Health planned a cross-
county road trip last year to promote a new flea and tick remedy for dogs and cats, all three men jumped at the chance to serve as drivers during the seven-month campaign. Herein
lay an opportunity for them to once again share their enthusiasm with Pfizer customers. And who wouldn't want to cruise the country in a 25-foot petmobile, fabricated by the same
company that made Oscar Mayer's infamous Wienermobile?