Restoring Trust: PR’s New Role in Creating Corporate Accountability

A recently released white paper produced by the Public Relations Coalition, a group of 19 organizations serving the PR arena, is drawing mixed reviews from the communications
field. Some PR executives say the document provides the first real "road map" for navigating transparency and maintaining corporate trust - issues that are top of mind for most
communications executives these days. Others, however, say it is difficult to legislate honesty and that "white papers" tend to get sullied when applied to real-world PR
battles.