Wednesday, August 6, 2008  - New York City
8:30 a.m. to 4 p.m.

An on-site measurement clinic for PR professionals led by Measurement Guru Katie Paine  Space is limited to 20 attendees so that each attendee gets one on one training.

**All attendees will receive PR News' Guide to Best Practices in PR Measurement and Measuring Public Relationships by Katie Paine.

• What We'll Cover
• Who is this Course For?
• Your Take-Aways
• About Katie Paine
• Questions/Location

This one day measurement workshop will offer you the latest trends -- what's working, what's not in digital media measurement– as well the latest ways to integrate media measurement into your organization's business goals. For those of you who need to know how to effectively measure your media coverage online, customer behavior at your web site, your reputation vis a vis blogs, video and podcasts – this clinic is designed for you. No more guessing games. No more ball-park figures. No more online campaigns that fizzle overnight.

Join us on August 6th as we show you how to measure your integrated media relations' activities effectively– from measuring blogs to print media coverage to media relationships. You'll walk away with the tools and tactics you need to tie your media relations efforts to real life business outcomes. You'll also hear how to measure your failures, too, so you can stop spending money on efforts that's don't pay off. This workshop is only open the first 20 registrants to give all participants the benefits of a small group learning environment. You'll receive one-on-one training and the opportunity to have all your questions answered in this intensive one-day course led by measurement expert Katie Paine, President & CEO, KD Paine & Partners and Publisher of The Measurement Standard.

The Clinic is presented by PR News and Katie Paine. The day-long program includes Breakfast and Lunch.

• How to measure media penetration online
• How to measure the influence of blogs on your brand
• Content analysis of online messages
• Integrating new media measurement into your total measurement program
• Understanding what blogs, wikis, widgets and RSS mean to you
• Affordable software tools to improve your measurement
• Online traffic, links, and revenues: how PR can drive these indicators
• Creating mini-sites to measure campaigns
• Reporting the results: traps and tips
• Knowing whether your online pressroom is working
• How to persuade management about the benefits of instituting a measurement program
• How do you link media analysis to business objectives
• Learn a clear measurement process that will help you determine if the outputs, outtakes and outcomes you are obtaining are working. Conduct smarter competitive analysis by measuring what really correlates to outcomes
• Learn some easy ROI and “proof-of-performance” calculations, as well as how to pull correlations—guaranteed to translate your efforts into the language of management.
• Determine the resources you need to build an internal measurement program.
• Using Search Engine Marketing Strategies
• What not to waste your time or money doing

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PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New Media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research

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• PR News' Guide to Best Practices in Measurement
• Measuring Public Relationships by Katie Paine

Katie Delahaye Paine is the founder and CEO of KDPaine & Partners LLC, a New Hampshire based research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide. Her book, Measuring Public Relationships: the Data-Driven Communicator's guide to Measuring Public Relationships was published in December 2007. Paine is the publisher of KDPaine's Measurement Blog and The Measurement Standard, the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink in 1999.

For the past two decades, Paine has been providing marketers and communications professionals the tools, data and information to help them make better business decisions. She and her firms have read and analyzed millions of news articles, blogs, newsgroup postings and internal communications and have conducted hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her client's marketing success. She works with some of the world's most admired companies including Raytheon, Allstate, Facebook, and Southwest Airlines. Most recently, her endeavors have been focused on social media measurement as well as providing cost effective measurement programs for non-profits, small businesses and government agencies.

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If you'd like to register by phone or have questions regarding the program, please contact conference coordinator, Saun Sayamongkhun at ssayamongkhun@accessintel.com; 301-354-1610. The workshop will be held in the PR News office, which is located at 110 William Street, 11th Fl. New York, NY 10038.
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