This event is presented by PR News and CommCore and led by CommCore's top media trainers.

Wednesday, October 20, 2010
Washington, DC@ CommCore Headquarters
8:45 a.m. - 4:30 p.m.

Workshop limited to 25 attendees. Sign up Now!

• What we'll cover
• About the trainers
• Who is this course for?
• Certificate for Attending
• Questions?/Location
• About CommCore

This one-of-a-kind Media Training Workshop is an exclusive on-site workshop for PR professionals to improve their media relations skills and learn how to media train their key executives. You will receive one-on-one training and small group training, in this intensive one-day course led by top media trainers Carol Preston, Senior Consultant, CommCore Consulting Group and Denise Harrington 
Senior Consultant, CommCore Consulting Group. This PR News-hosted workshop will transform how you work with media and how you and your key executives present themselves to the media.

• Key elements of media and presentations
• Communications research statistics
• How Broadcast and Print communications differ from the business and technology environment
• Getting your "headline" up front
• Visual and vocal presence in various meeting scenarios
• Working with your Media Relations professionals
• On Camera: One-on-One Interviews
• Developing Sound Bites/Message Points
• Strategies for Handling Difficult Questions
• Bridging Technique/Getting in Message Points
• Preparing for Specific Types of Interviews:
  o Print, in person
  o Print, over the phone
  o Radio
  o Satellite
  o Web
  o Industry briefing
  o Press Conference
  
• On Camera Practice
• Practice with specific types of interviews
• Critiques
• Using Social Media for Media Relations:
  o Journalist Blogs
  o Journalists in Online Communities (Twitter, Facebook, LinkedIn, etc.)
  o Use of multimedia (webcasts, downloadable online videos, photos and charts)
  o Your website (links, media resources for journalists)
  o Monitoring

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Carol Preston Senior Consultant CommCore Consulting Group Carol Preston uses her more than twenty-five years’ communications experience to help CommCore clients win in the court of public opinion. She applies techniques learned as a writer, presentation and media coach, on-air reporter and talk show host to counsel clients how to control and be pro-active in tough interviews, educate audiences and deliver compelling audience-appropriate presentations and briefings with comfort and ease. Full Bio

Denise Harrington  Senior Consultant CommCore Consulting Group Denise has been a professional communications trainer and coach since 1987. She has provided customized media and presentation skills development and crisis response preparation to C-level executives and spokespeople at Nike, Autodesk, Intel, Microsoft, Adidas, HP, Starbucks, Kaiser Permanente, the NBA’s Portland Trailblazers, the American Red Cross, Mentor, and Victoria’s Secret among other organizations. Full Bio

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PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research
• Social Media

Register Now

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CommCore is one of the premiere Media Training companies in the U.S. and around the world. They have prepared people for positive and crisis interviews with clients in the High Tech, Automotive, Pharmaceutical, Publishing, Government and Not-for-Profit arenas. CommCore consultants have assisted on some of the most public media events of our generation: Tylenol, SARS, Columbia and Challenger accidents, as well as positive publicity for scores of products and services.

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Each registration comes with a personalized certificate of completion for attending the Media Training Workshop.

Personalized Certificate for all Attendees

If you'd like to register by phone or have questions regarding the program, please contact conference coordinator, Elizabeth H Brown at ebrown@accessintel.com; 301-354-1610. 

The workshop will be held in the:

CommCore Consulting Group Office,
1901 L Street, N.W., Suite 707
Washington, D.C.  20036

Local Hotels

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The PR News family of products includes the weekly publication PR News, PR News Webinars and Workshops, the Platinum PR Awards, PR People Awards, CSR Awards, Nonprofit PR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Digital PR, Crisis Management and Media Training Guidebooks and PR News Webinars.

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Register Now