A Hands-On Leadership Workshop from PR News and TopRankMarketing.com

Wednesday, April 14, 2010
New York City @ PR News Headquarters
8:30 - 4:30 p.m.

Limited to 20 Attendees. Sign up Now!

• What we'll cover
• Who is this course for?
• About TopRankMarketing.com
• About the trainers
• Questions?/Location

If there's one unifying thread of digital communications, it's search. Understanding how to optimize Web content for the changing world of real-time and social search is as critical to meeting your bottom-line goals as is knowing how to write Web content that supports your messaging. Knowing how to leverage both SEO and Social Media are factors that can create significant advantages in a digital PR/marketing campaign. Certainly in this troubled economic environment, harnessing SEM and SEO to your advantage is a skill that cannot be underestimated. Mastering it should be your top priority as a PR professional and communicator.

Join us for a full-day PR News workshop led by SEO expert Lee Odden of TopRankMarketing.com, who will show you how to leverage search engine marketing and optimization strategies for your PR efforts. In this highly interactive workshop, you will learn strategies for understanding the opportunities within search for digital PR, core skills for writing optimized news content including press releases, common SEO mistakes to avoid and the most important tactics for measuring success.

• Creating a smart and cost-effective Search Optimization & Marketing strategy
• Understanding the search results landscape and where to spend time optimizing
• Increasing Web traffic through SEO
• Understand which PR tactics affect SEO performance
• Improving your landing pages and testing messages to boost response
• Optimize your press releases for social media and search
• Conduct keyword research and finding the keyword sweet spot
• Optimize PR content for the media to increase placements
• How to optimize your video and images for search
• Linking techniques to boost traffic and visibility on search engines
• Optimizing online pressrooms for search and journalists
• Fully optimize content across domains and linking content utilizing best practices
• Leveraging social media participation for added search engine visibility
• Tracking optimization's effects and measuring success
• How to leverage SEO and Social Media for online reputation management

This workshop will include hands-on SEO training and one-on-one consultation with one of the industry's leading SEO experts, Lee Odden. Spend one day in this workshop and you'll walk away and SEO expert for your organization!

Return to Top

PR and marketing professionals in the following areas:

• Branding
• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Digital Communications
• Employee Communications
• Financial/Investor Communications
• Human Resources
• Interactive PR
• Marketing Communications
• Marketing
• Media Relations
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research
• Search Marketing
• Search Optimization

Return to Top

Based in Minnesota, TopRank's internet marketing services are trusted by Fortune 1000 companies in the U.S. as well as in Canada and Europe. Integrating Social Media, SEO, Public Relations and Email Marketing helps our clients achieve world class results.

Lee Odden
CEO
TopRank Online Marketing

Lee Odden is CEO and founder of TopRank Online Marketing (www.toprankmarketing.com), a digital marketing agency that provides search engine optimization, social media and business blog consulting services to companies including NWA, McKesson and Cision.

Odden also publishes Online Marketing Blog (www.toprankblog.com)  which is recognized as one of the top marketing blogs by Advertising Age and ranks in the Technorati top 50 blogs (by fans) out of 133 million.

Odden is an active Internet marketing advocate promoting best practices, strategies and tactics through speaking at DMA, PRSA, Blog World Expo and Search Engine Strategies conferences. Odden has been cited for digital marketing and PR expertise by The Economist, Fortune and eWeek, contributes articles to MediaPost, iMedia Connection and DM News and has a chapter featured in the book, “Online Marketing Heroes” published by Wiley. TopRank Online Marketing is also active with industry associations including DMA, PRSA, Web Analytics Association and MIMA.

If you'd like to register by phone or have questions regarding the program, please contact conference coordinator, Rebecca Stortstrom at rebecca@accessintel.com; 301-354-1610. 
The workshop will be held in the PR News office, 110 William Street, 11th Floor, New York, NY 10038.
Local Hotels

Return to Top