This event is presented by PR News and CommCore and will be led by CommCore's top media trainers. 

Workshop limited to 25 attendees. Sign up Now!

• What we'll cover
• About the trainers
• Who is this course for?
• Certificate for Attending
• Questions?/Location
• About CommCore

This one-of-a-kind Media Training Workshop will be an exclusive on-site opportunity for PR professionals to improve their media relations skills and learn how to media train their key executives. Whatever the platform or venue—press conference, TV shoot, telephone, email or social media—the core skills of message development, interview preparation and relationship building with traditional media and citizen journalists are absolutely essential to presenting yourself, your key executives and your organization in the best possible light.

This PR News Media Training Workshop will show you how to be aware of body language for on-camera interviews, craft core messages and sound bites that resonate, field difficult questions, stay on point, sharpen bridging techniques and prepare for any interview format. You will receive one-on-one and small group training and critiques from top media trainers that will transform how you work with the media and how you and your key executives present themselves to the media.

• Key elements of media and presentations
• Communications research statistics
• How broadcast and print communications differ from the business and technology environment
• Getting your "headline" up front
• Visual and vocal presence in various meeting scenarios
• Working with your media relations professionals
• On Camera: one-on-one interviews
• Developing sound bites/message points
• Strategies for handling difficult questions
• Bridging techniques/getting in message points
• Preparing for specific types of interviews:
  o Print, in person
  o Print, over the phone
  o Radio
  o Satellite
  o Web
  o Industry briefing
  o Press Conference
  
• Critiques
• Using social media for media relations:
  o Journalist blogs
  o Journalists in online communities (Twitter, Facebook, LinkedIn, etc.)
  o Use of multimedia (webcasts, downloadable online videos, photos and charts)
  o Your Web site (links, media resources for journalists)
  o Monitoring

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Laine Conklin Senior Consultant CommCore Consulting Group Laine Conklin brings over 20 years of experience as a marketing professional, writer and teacher. She has worked with CommCore for the last 17 years delivering executive communications coaching for senior executives and spokespeople. Her experience runs the gamut from start-up companies to Fortune 100’s including Pfizer, eBay, Time Warner and Deutsche Bank. CEOs of note that Laine has counseled include Meg Whitman and John Donahoe of eBay, Bob Greifeld of the NASDAQ, Jeff Jordan and Scott Thompson of PayPal and Jack Dorsey of Twitter. Full Bio

Alexander Kippen  Senior Consultant CommCore Consulting Group Alexander Kippen joined CommCore in 2002, providing preparation for news interviews and message development to clients including Fortune 500 CEOs, professionals (physicians, engineers, accountants, other subject matter experts), and executives. He has recently worked with the CEOs of NASDAQ, Gibraltar Private Bank, Ortho-McNeil, AIG Global Investment Group and VeraSun. In 2008, he prepared Samuel Bodman, Secretary of Energy, for an investigative report on "60 Minutes." Full Bio

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PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research
• Social Media

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CommCore is one of the premier Media Training companies in the U.S. and around the world. It has prepared people for positive and crisis interviews with clients in the High Tech, Automotive, Pharmaceutical, Publishing, Government and Not-for-Profit arenas. CommCore consultants have assisted on some of the most public media events of our generation: Tylenol, SARS, Columbia and Challenger accidents, as well as positive publicity for scores of products and services.

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Each registration comes with a personalized certificate of completion for attending the Media Training Workshop.

Personalized Certificate for all Attendees

If you'd like to register by phone or have questions regarding the program, please contact conference coordinator, Saun Sayamongkhun at saun@accessintel.com; 301-354-1694. 

Date:
Tuesday, June 28

Workshop Location:
CommCore Consulting Group Office
114 5th Avenue, 10th Floor
NY, NY  10011

 Local Hotels

Price: $795 Per Person

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The PR News brands includes the weekly publication PR News, PR News Webinars and Workshops, the Platinum PR Awards, PR People Awards, CSR Awards, Nonprofit PR Awards, The 100 Best Case Studies Book, Guidebook to Best Practices in CSR; Guidebook to Best Practices in Measurement, Digital PR, Crisis Management and Media Training Guidebooks and PR News Webinars.

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