Visit PRWeb today and see firsthand how online PR can quickly deliver your message to your best audience.

Base your headline on what people are searching for at Google and Yahoo

You want your online press release to be seen by people who are interested in your product, service, expertise, etc. To do this you need to emphasize the same words in your headline, summary and first paragraph that they will be using in the Google and Yahoo search box. For instance, people searching for "poodle dog food" will find your release with the headline, "Healthy poodles require quality dog food" listed high in the search results.