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All attendees will receive:
A take-home video of your mock interview, a Tip Card, a copy of
"Get to the Point" and all your questions answered.
This one of a kind Media Training Workshop is an exclusive on-site workshop for PR professionals to improve their media relations skills and learn how to media train their key executives. You will receive one-on-one training and small group training, in this intensive one-day course led by top media trainers Andy Gilman, President & CEO, CommCore Consulting Group and Carol Preston, Senior Consultant, CommCore Consulting Group. This one day of media training will transform how you work with media and how you and your key executives present themselves to the media.
The Workshop is presented by PR News and CommCore and led by CommCore’s top media trainers.
- Key elements of media and presentations
- Communications research statistics
- How Broadcast and Print communications differ from the business and technology environment
- Getting "headline" up front
- Visual and Vocal presence in various meeting scenarios
- Working with your Media Relations professionals
- On Camera: One-on-One Interviews
- Developing Sound Bites/Message Points
- Strategies for Handling Difficult Questions
- Bridging Technique/Getting in Message Points
- Preparing for Specific Types of Interviews:
- Print, in person
- Print, over the phone
- Radio
- Satellite
- Web
- Industry briefing
- Press Conference
- On Camera Practice
- Practice with specific types of interviews
- Critiques
PR and marketing professionals in the following areas:
- Community Relations
- Corporate Communications
- Corporate Social Responsibility
- Employee Communications
- Financial/Investor Relations
- Human Resources
- Interactive PR
- Investor Relations
- Marketing Communications
- Marketing
- Media Relations
- New media
- Philanthropy
- PR Firms
- Public Relations
- Public Affairs
- Research
- A take-home video of your mock interview
- Tip Card
- A copy of "Get to the Point"
CommCore is one of the premiere Media Training companies in the U.S. and around the world. They have prepared people for positive and crisis interviews with clients in the High Tech, Automotive, Pharmaceutical, Publishing, Government and Not-for-Profit arenas. CommCore consultants have assisted on some of the most public media events of our generation: Tylenol, SARS, Columbia and Challenger accidents, as well as positive publicity for scores of products and services.
 Andrew Gilman
President & CEO
CommCore Consulting Group
Andrew Gilman, president of CommCore Consulting Group, has been a communications strategist, crisis counselor and keynote speaker for more than twenty years. Co-author of the best-selling book Get To The Point (Bantam 1990), Andrew is also a lawyer and award-winning journalist.
He frequently is called upon to help senior executives prepare for media interviews, new business presentations, board meetings, testimony before Congressional committees and regulatory agencies, expert witnessing in lawsuits, appearances on TV and radio, road shows, analyst presentations, and investor meetings. Andrew also develops and directs the CommCore training and consulting services. His copyrighted training innovations include the Two-Minute Talking Memo, Art of the Sound Bite and Message Mapping for media interviews.
As a crisis communications expert, Andrew’s experience includes providing advice to the University of Virginia Medical Center in the baby-switching incident and counsel to Johnson & Johnson during Tylenol I. The J&J assignment included coaching Chairman James Burke for interviews on 60 Minutes and in other national media. He also prepared senior Martin Marietta executives for Congressional hearings following the Challenger accident. Andrew conducts crisis simulations for General Motors, pharmaceutical companies and industry associations, where he teaches participants how to take control of news events instead of just reacting to the next fact. Andrew created CommCore’s industry leading software product Crisis Plan wRiter, a program that helps clients create a data base and respond in crisis situations. MORE
 Alexander Kippen
Senior Consultant
CommCore Consulting Group
Alexander Kippen joined CommCore in 2002, providing preparation for news interviews and message development to clients including Fortune 500 CEO’s, professionals (physicians, engineers, accountants, other subject matter experts), and executives. He has also trained entertainers like actress Lorraine Bracco and athletes like Troy Aikman.
Alexander developed CommCore’s Internet-based Professional Profile ™ - a link to a personal promotional platform. Users can post their profile on the password-protected website, including news articles and book excerpts as well as video samples from speeches and TV appearances. MORE
If you'd like to register by phone or have questions regarding the program, please contact conference coordinator, Saun Sayamongkhun at ssayamongkhun@accessintel.com; 301-354-1610. The workshop will be held in the PR News office, which is located at 110 William Street, 11th floor in NYC.
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