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Business Maturity and Sharper Focus Changes the Face of Public Relations
The PR industry is no stranger to redundancy. Ubiquitous utterances about getting a seat at the proverbial table make many professionals sound like broken records, and there have been enough holy grails - measurement, crisis management and prevention, CSR - to chase into eternity. Now that public relations is increasing its momentum in the business sector thanks in part to news like Proctor & Gamble's widely-reported findings (see PR News, February 13, 2006), questions are less focused on getting people's attention; now it's a matter of what to do once you have it.

Unorthodox Recruiting Efforts On The Upswing
For senior PR pros grappling with how to attract (and retain) new talent, the local pharmacy is an unlikely spot for recruiting.

PR Job Outlook
While the job market for PR has in the last few years been on the sluggish side, the rest of the decade is quite promising for a PR career. The latest issue of Fortune (March 21) features "Hot Careers for the Next 10 Years," listing the 20 Fastest-Growing Professional Jobs. (PR lands in the eighth slot.) To come up with the list, Fortune took Bureau of Labor Statistics projections from 2002 to 2012, then eliminated blue-collar and relatively "uncommon jobs," or jobs that employed fewer than 1,000 or so people nationwide in 2004. Here's how PR stacks up against some other "hot" careers...

Bedside Manner Needed To Nurture Interns Along
It's easy to tell when the summer's almost over. It gets dark earlier. Pennant races heat up. A bit closer to home, clients and executives come back from their vacations armed with to-do lists. The cost of spiral notebooks goes through the roof. And your intern's chair is empty.