Join PR News and your peers for this fast-paced information packed day where you’ll learn “How-To” 10 times over, plus forge new contacts and potential industry partners.
PR News has designed a one-day event that cuts to the chase, providing you with smart, proven tactics to become a PR star. Whether you’re 25 years in the field or tasked with doing more with less, this conference will give you ideas and guidelines to take back to the office and implement right away or when the time is right (you’ll know).
We’ve identified key areas of the communications profession that are must-know right now and for 2010. We’ve selected key thought-leaders who will teach you how to execute smart PR initiatives, how to be better at what you do and how to be a key contributor to your organization’s goals.
Is it possible to know it all? Of course not. But at PR News’ How-To Conference, you will walk away knowing a lot more than you did the day before, and a lot more than your peers.
You've heard it over and over again GenY employees are, well, different. They come to work with a different set of expectations, and because there are so many of them, you have little choice other than to "accommodate" their needs. But what if you stopped thinking in terms of accommodation and started thinking of leveraging what might be an incredible market advantage? Understanding what makes this highly entrepreneurial generation tick, how they work, and what motivates them, may well be your best competitive tool! Hear acclaimed author Donna Fenn show you how GenY'ers and those from other generations can maximize their relationships by better understanding what makes each generation tick.
Keynote Speaker: Donna Fenn
author of Upstarts: How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit From Their Success
Field difficult questions and bridge to positive answers
Avoid misquotes
Respond to crises effectively
Become a reliable source for reporters
Map your messages
Develop quotable messages and sound bites
Conduct interviews via podcasts, videocasts, etc.
Appropriately decline to answer certain types of questions, i.e., proprietary, classified information, hypothetical, litigation and competitive questions.
Media train for various scenarios, i.e., press conferences, on-air vs. print, etc
Trainer: Andy Gilman
President
CommCore Consulting
If you spend at least a quarter of your time in any of these areas, you should attend this Summit:
Public Relations
Public Affairs
Media Relations
Brand Marketing
Community Relations
Web Design/Interface
Video Production
SEM Management
New Media
Research
Measurement
Financial Communications
Crisis Management
Employee Communications
Word of Mouth Marketing
Human Resources
PRSA Accreditation:
PRSA APR Accreditation Maintenance Credits Approved: 1.0 Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.
What attendees had to say about PR News' On-site Conferences:
"This was one of the best conferences I've ever attended."
- Joy Robinson, Combe Inc.
"This summit was excellent, with great content."
- Coordinator for Special Projects, Department of Public Information
“Today went beyond the ‘how to’ tactical side of digital media and really digs in to the strategy behind today’s public relations industry. The speakers, presentations, case studies and takeaways will be helpful for both our agency and our clients.”
- Account Director, GroundFloor Media
“The Summit brought together just the right mix of experts to discuss opportunities in an industry that’s experiencing a fundamental shift.”
- Vice President, Gibraltar Associates
"I very much enjoyed the day - speakers were interesting and the conference was well worth the time. "
- Director of Corporate Communications, MVP Health Care
"The Summit assembled interesting and knowledgeable speakers who presented a large body of practical information for PR and marketing professionals. I came away with a much better understanding of social media and all it uses. "
- Director, Public Relations, League of American Orchestras
"The conference was absolutely eye-opening. I consider myself a savvy Internet and social media person, but the speakers put a whole new light on it for me. I'm not easily impressed, and have been to many conferences like this, but I remain amazed at the event and its compelling speakers." - Manager, Communications, International Trademark Association (INTA)
"I met a lot of really interesting people."
"I learned more in one day than I've learned all year!"
About the National Press Club:
The National Press Club has been a part of Washington life for nearly 100 years. Through its doors have come all of the Presidents of the United States since Theodore Roosevelt, as well as kings and queens, prime ministers, premiers, senators, congressmen, cabinet officials, ambassadors, scholars, entertainers, business leaders, and athletes. Its members have included all of the Presidents of the United States since Warren Harding and most have spoken from the Club's podium. Tours are available upon request for Media Relations Forum attendees.
Questions?
If you'd like to register by phone or have questions regarding the program, please contact Assistant Marketing Manager, Saun Sayamongkhun at ssayamongkhun@accessintel.com; 301-354-1610.
About PR News
The PR News family of products also includes the weekly PR News publication, Webinars, PR Guidebooks, PR News Training Academy, Platinum PR Awards, PR People Awards, Nonprofit PR Awards, 15-to-Watch, CSR Awards and more.
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