A Hands-On Leadership Workshop presented by CommCore Consulting Group

Tuesday June 23, 2009
New York City @ PR News Headquarters
9 a.m. - 4 p.m.

Space is limited to 20 PR professionals. Reserve your spot now.

• What we'll cover
• Who is this course for?
• About CommCore
• About the trainers
• Questions?/Location

Wall Street—and the financial community in general—speak a special language. To capture media and analyst interest, companies must communicate both factual and bottom line information and a compelling story. This workshop, led by media training strategists at CommCore Consulting Group, focuses on financial communications, teaching you how to tell the story behind the numbers and gain positive coverage for your brands.

This hands-on workshop, limited to 20 PR professionals, will help you craft and deliver messages for a variety of presentation formats:

• IPOs
• Road shows
• Industry conferences
• Investor & analyst presentations
• Annual meetings
• Financial press

Plus, you’ll hear how to craft your messages for social media, including Twitter, blogs, LinkedIn, and other new media platforms.

This program employs three elements: communications theory, proven techniques including innovations for improving media interview and general public speaking skills and practical on-camera rehearsals simulating “real world” business and interview scenarios. Our program builds the skills and confidence of the participants.

In this workshop, participants will learn how the “3 Ps”— Preparation, Practice and Passion—can help maintain control and convince their audience, whether it’s employees, the media or the general public. At this workshop, you’ll learn about:

• The Triangle of Persuasion
• The Art of the Soundbite
• Message Mapping ©
• Bridging Technique-Plus/Minus Worksheet ©

By the end of this workshop, you will learn how to:

• Frame up and assert control in an interview
• Broaden skills in communicating concisely in media interviews
• Strengthen effectiveness in responding to both expected and unexpected questions effectively (clarity, speed, information at hand, etc.)
• Establish clear, concise and compelling messages
• Develop methods for responding to adversarial questions
• Further develop media skills, in particular to achieve more quotes you want in an article and avoid misquotes and negatives
• Showcase the skills learning in media training that can be applied to any pubic speaking opportunity or internal meeting
• Build confidence in presenting and communicating with clients and prospects
• How to coach others for interviews

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PR and marketing professionals in the following areas:

• Public Relations, Corporate Communications, and Media Relations Professionals
• Investor Relations Professionals
• Marketing Communications and Sales Executives
• Public Affairs and Government Affairs Officials
• Financial Officers

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CommCore is one of the premiere Media Training companies in the U.S. and around the world.  They have prepared people for positive and crisis interviews with clients in the High Tech, Automotive, Pharmaceutical, Publishing, Government and Not-for-Profit arenas.  CommCore consultants have assisted on some of the most public media events of our generation:  Tylenol, SARS, Columbia and Challenger accidents, as well as positive publicity for scores of products and services.

Alexander Kippen
Senior Consultant
CommCore Consulting Group

Alexander has a particular wealth of experience conducting speaker skills, media preparation, and message development coaching for corporate and financial services clients.

He has coached CEO’s, CFO’s, business unit/division leaders and market and industry experts for a variety of communications challenges. Those include media interviews with CNBC, Financial Times and The Wall Street Journal, earnings calls, prospect/investor meetings, analyst meetings, road shows, and key note speeches. MORE

Laine Conklin
Senior Consultant
CommCore Consulting Group

Laine Conklin brings nearly twenty years of experience as a marketing professional, coach and writer to CommCore clients. She routinely works with financial communications executives tackling issues such as investor relations, analyst briefings, C-level communications and financial reporting.

Recognized for her peer-level coaching and ability to transform technical concepts into laymen’s language, Laine is sought after by senior executives including CEOs and CFOs. She has extensive experience in financial services. MORE

If you'd like to register by phone or have questions regarding the program, please contact conference coordinator, Saun Sayamongkhun at ssayamongkhun@accessintel.com; 301-354-1610.  The workshop will be held in the PR News office, 110 William Street, 11th Floor, New York, NY 10038.

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