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Measurement Conference April 18 in Washington, DC Register |
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SPEAKERS
A pacesetter in digital media for nearly 15 years, Stephanie Agresta leads digital strategy and social media campaign development for the global public relations firm Porter Novelli. In this role, she is instrumental to developing digital media initiatives for some of the world's largest brands, including Microsoft, Windows Mobile, PepsiCo, Hewlett Packard and P&G. Stephanie led the effort to make Porter Novelli the Digital Agency of Record for Bel Brands. She also secured AOR relationships with Blog World and New Media Expo, as well as partnerships with Twestival, Internet Week and Social Media Week, for which she serves on the Global Advisory Board. Prior to joining Porter Novelli, Stephanie launched "Bloggers Lounge," a networking hub for digital media influencers at the 1998 annual SXSW Music and Media Conference. Stephanie's first book, Perspectives on Social Media Marketing, co-authored with B. Bonin Bough of Pepsico, is set for release in 2010.
John heads up the 360° Digital Influence team - Ogilvy PR’s global, digital word of mouth marketing practice designed to manage brands at a time when anyone can be an influencer and we are all influenced in new ways. He has developed and executed enterprise social media strategy for the Ford Motor Company and including work winning a Silver Lion at Cannes and the recent Facebook launch of the Ford Explorer. John has provided social media strategy and programs for clients as diverse as Unilever, SAP, DuPont and Lenovo. John is a Web 1.0 graduate. As Creative Director at Discovery Communications, he transformed a single web site into 14 Web communities and services from DiscoveryKids.com to Animalplanet.com and more. In the early nineties, when interactive television was imminent, John headed up the creative studio for the joint ITV venture between Viacom and AT&T.
Danielle Brigida works as the Digital Marketing Manager for the National Wildlife Federation. She actively engages a wide range of constituents using a mixture of online tools and social networking sites. An early adopter of social media with creative, engaging campaigns, Danielle has been recognized as: 10 Green Women We Love, by Greenopia; one of the 75 Environmentalists to follow by Mashable; Top 50 green people to follow on Twitter by Greenopolis and a featured Changemaker by Change.org. Danielle has been interviewed about her social media experience by USA Today, The Nonprofit Times, Fast Company, Washington Post, Mashable, GreenTalk Radio, Fundraising Success Magazine, and Beth's Blog. By tracking emerging trends and measuring impact, she consistently finds the most effective ways to drive traffic to NWF's campaigns.
During a career spanning almost 20 years, Johna Burke has worked both as a public relations practitioner and a provider of services that are vital to the work of communication professionals. For 11 years starting in 1989, she worked for U-Haul International, ultimately becoming head of public and investor relations. Johna joined BurrellesLuce in 2000 and serves as a vice president of the company, the largest media monitoring and measurement firm in the United States. Johna is a highly rated speaker who is often invited to talk about best practices in public relations, and her commentaries on the subject have appeared in PR print and web outlets. She is chair of the Southern Region of the International Association of Business Communicators (IABC).
Pete Codella is Accredited in public relations. He operates Codella Marketing and NewsCactus, an online newsroom software provider, and co-hosts the Online PR Podcast. Pete’s passion is the combination of technology and communication where new digital tools make engagement with all kinds of constituents not only possible, but plausible and fun. He’s a social media evangelist, frequently consulting and coaching public relations practitioners and others how to effectively include social media tools and tactics in communication campaigns. Pete is the co-author of Integrated Marketing in the Digital World and creator of Using Social Media as a Tool for Public Relations, a course he taught online for University of California, Irvine Extension. Pete’s professional experience includes working in corporate communications, a three-year stint as a university performing arts manager and publicist, serving as general manager for a public relations firm A public relations and new media consultant, Sarah works with many non profit, social good and technology companies. But it’s her personal mission—to engage and employ the use of emerging technologies in all communication—that connects her with a rapidly growing base of more than 40,000 people.
Laura Halsch is a Digital Strategist in MWW Group’s Dialogue Media practice. Laura played an instrumental role in managed the daily activities on the Samsung social media newsroom, and currently manages programs for clients such as VW and Nikon. Laura’s experience includes developing and executing strategic social media programs for a range of clients, including many with a consumer tech focus, such as Kodak and Intel. In addition, she has worked on consumer-facing programs for clients in the retail, education and consumer lifestyle arenas. Prior to joining MWW Group, Laura was a Digital Strategist in Ogilvy’s 360 Degree Digital Influence Group, where she worked on both sides of the house, integrating digital programs with both PR and advertising initiatives to create online experiences that spark word-of-mouth. Laura started her career in Washington, D.C., in Ogilvy PR’s Social Marketing and Consumer Marketing practices, where she worked on community-based programs and media relations initiatives.
Mary Henige has held a variety of communications positions in her 24 years with General Motors. Currently she is director, social media and digital communications. In this position, she leads GM’s social media efforts including external blogs; senior leader web and Twitter chats; Facebook fan pages; and other social web activities. Her team works in cooperation with other areas to broaden the reach of GM’s “stories” including video development, media outreach, media materials, the global media website and development and maintenance of the employee intranet site. She partnered with marketing to launch the www.gmreinvention web site, which was launched after GM filed for Chapter 11 on June 1. The trade publication Automotive News recognized it as one of the top 10 “Big Moments in New Media” for 2009. In April 2010, GM’s Reinvention campaign was selected as a finalist for the 2010 Sabre Award in the Crisis Management category. Prior to that, she was director, strategic and executive communications since April 2008.
Dallas Lawrence is a Managing Director for Burson-Marsteller's wholly-owned digital communications agency, Proof Integrated Communications. Dallas advises companies, organizations, countries and brands on effective solutions for navigating the intersection of online activity and offline impact critical in today's ever changin digital marketplace. He provides clients with the benefit of more than a dozen years of experience developing and implementing winning integrated marketing and strategic communications strategies that bulletproof reputations and build brand equity on blogs, websites, social networks, and other online and traditional media forums. Before joining Burson-Marsteller, Dallas chaired the social and digital media practice for Washington, DC based crisis communications firm Levick Strategic Communications. He led strategic communications efforts for several of the firm's highest profile clients in the defense, energy, oil and gas, pharmaceutical and global financial industries.
Tim Marklein is an accomplished public relations leader with 18 years experience helping companies launch new businesses, create market categories, build reputations, beat competitors, win proxy fights and grow their business. As an agency and in-house manager, Tim has worked with hundreds of innovators and industry leaders across technology, healthcare, consumer and B2B industries. His award-winning measurement and strategy work has been recognized by AdWeek, PR Week, PR News, The Holmes Report, AMA, IABC, PRSA and the Council of Public Relations Firms. Tim currently leads the Measurement & Strategy practice for top global PR firm Weber Shandwick. The global practice helps clients better assess the value, impact and precision of their communications, bringing together the right resources and methods to measure communications ROI across online and offline campaigns. Tapping into agency, client and industry best practices, Tim and his team have developed an integrated measurement model – ARROW – and repeatable family of metrics that can be deployed affordably for weekly and monthly insights. The practice employs a variety of research methods including surveys, focus groups, media content analysis, social media analysis, competitive intelligence, web analytics, search optimization, advocate profiling, network analysis and marketing mix analysis.
Lee is the author of the 2010 Social Marketing book: Engage Your Brand: How Smart Companies Are Using Social Marketing To Drive Their Businesses Forward. As co-founder and CEO of The Archer Group, Lee provides the company's vision and overall strategy. He holds both Electrical Engineering and MBA degrees from the University of Delaware, making digital marketing almost the only logical career choice for Lee. Lee’s digital marketing perspectives have been featured in national media outlets, including Advertising Age and The Wall Street Journal. Lee has also served as an Adjunct Professor at the University of Delaware, teaching Internet Marketing at the Alfred Lerner School of Business. Founded in 2003, the Archer Group has received numerous regional and international awards for interactive marketing excellence. It was featured in the 2009 “Philadelphia 100” list of the region’s fastest growing companies and Inc. magazine’s 2008 list of the nation’s fastest growing companies.
Kellie leads a 4 person community team for SEGA of America. Her team is responsible for creating and executing community and social media strategies to support SEGA’s games, including console titles, virtual arcade titles, and online role playing games. Her team manages forums, blogs, podcasts, Facebook pages, Twitter feeds, YouTube pages, Flickr feeds, outreach to fansites, contests, and more. In her previous role, Kellie was the Online Community Manager for PCWorld.com and Macworld.com. In this role, she was responsible for setting the community-building strategies, managing the relationships with community software vendors, and interacting with the community members on both sites. She also managed all member created content on both sites, including blogs and blog comments, product reviews, and wiki knowledge base. She was responsible for all interactive features of both sites, including polls and user contests. She managed the PC World “Letters to the Editor” inbox and edited the “PCW Forum” section of PC World magazine each month.
Holly Potter, is vice president of Public Relations for Kaiser Permanente. She oversees efforts to promote the company’s story and achievements through both traditional and social media. In addition, her team is responsible for broad public relations, partnerships and stakeholder management programs that help to build Kaiser Permanente’s reputation among opinion leaders and partners in the health, business, philanthropic, and advocacy communities. You can find Holly at Twitter at @htpotter. Diane Schwartz
Doug Simon
The company has won more than 30 industry awards in the last two years for clients including American College of Physicians, Issac Mizrahi/Liz Claiborne, Kaiser Permanente, Macy's, March of Dimes, Parade Magazine and Verizon. Doug was a three-time Past-President of the Publicity Club of New York and former Vice President of the New York Chapter of PRSA as well as a Director Delegate to the National Conference. He began his broadcast career at NBC Sports where he served as Talent Assistant to Bob Costas.
Gary has been a Marketing Manager in DuPont specializing in the Internet for the past 10 years. Gary currently has the primary role in DuPont for Social Media Marketing and he represents DuPont to the Word of Mouth Marketing Association (WOMMA). Gary is a member of WOMMA’s Board of Directors and he leads WOMMA’s Brands Council. Gary has spoken on Word of Mouth and Social Media marketing to groups in the United States and Europe including the American Bar Association, the Online Media, Marketing and Advertising (OMMA) Expo, Ad-Tech, Search Engine Strategies, Direct Marketing Association (DMA) and WOMMA. His opinions have been written in Information Week, NPV Marketing Magazine, Brand Week Magazine, BtoB Magazine and Marketing Sherpa. Gary was nominated for the DMA’s Direct Marketer of Year 2007 and his "DuPont Science Stories" word-of-mouth marketing video campaign was a national finalist for OMMA's Best Campaign in Social Media for 2007.
Deirdre Sullivan’s career has focused on creating, building, & launching innovative and compelling online experiences. Currently, Sullivan is the VP of Digital Strategy at MWW Group. Previously, she served as the Co-founder and Principal of GPPR, a boutique PR & Social Media Agency that served fashion and Lifestyle brands including In Style Magazine, Conde Nast, and luxury retailers. Deirdre has recently partnered with Jeff Pulver, the man behind the world-renowned Twitter event, The 140 Characters Conference, to create its first official offshoot, Fashion & Lifestyle #140. This year she also launched a new digital event- the Fashion 2.0 Social Media Awards where top brands and designers are recognized for the innovative online efforts. Earlier in her career Deirdre Sullivan was the Online Creative Director for VH1 where she oversaw the network’s rebranding.
Heidi Sullivan is the Vice President of Media Research, North America for Cision. She oversees all research of print, Internet and broadcast media. She joined Cision in 2004. Heidi was formerly an editorial manager for a firm that produced regional business magazines, an account executive at a PR agency and an editor and media researcher for a major newswire service. She is a host of the popular Cision Social Media Webinar Series, a blogger for Cision Blog and frequently speaks at industry conferences and events on best practices in social media, public relations and the changing media landscape.
Sarah Tyre, a senior vice president responsible for managing Ketchum's New York Issues & Crisis Management group, provides her clients with strategic issues management and crisis communications counsel to help them protect their reputations in the face of tough issues and intense media scrutiny. She has provided counsel to multinational clients in a variety of industries including automotive parts, biotechnology, consumer packaged goods, cosmetics, entertainment, financial services, food, food service, health insurance, pharmaceutical and technology industries. Prior to joining Ketchum, Sarah was an associate publicist at Planned Television Arts, a division of Ruder Finn.
Jason Winocour, Agency Partner at Hunter Public Relations, has more than twenty years of experience in media relations and public relations in the government, not-for-profit and for-profit sectors. In 2008, Jason assumed responsibility for Hunter PR’s newly formed social and digital media department.
Nick Mendoza is the Director of Digital Communications at Zeno Group, a Daniel J. Edelman company. Nick has worked with a variety of consumer, digital media, entertainment and technology companies on the always-evolving art of digital conversation and anywhere engagement. From start-ups to global brands, Nick advises clients on social media strategies and digital opportunities in a mobile, time-shifted, location-aware and hyper-sharing world. Nick is part of the award-winning social media team for Pizza Hut, creating programs for today's leading networks and platforms such as Facebook and Foursquare; as well as exploring the communities and places that consumers might hunger for tomorrow. For the past three years, Nick has managed PR activities for Ustream, the leader in live video and two-time People's Voice Webby Award winner. Based in Los Angeles, Nick is also the Film Correspondent for PBS MediaShift, focusing on the impact of digital innovations and social media on film production, exhibition, distribution and marketing.
David Herrick is an executive vice president in the Global Consumer Lifestyle Group. Herrick brings more than twenty years of experience leading consumer marketing programs for major global brands across the consumer lifestyle, technology and health sectors. Prior to joining MWW Group, Herrick served as executive vice president and general manager at Kaplow Communications where he was responsible for managing the firm’s consumer, technology, and corporate practice. While at Kaplow, Herrick provided senior-level strategic counsel to global consumer companies including Skype, eBay, American Express, Timex Group, among many others. Prior to Kaplow Communications, David worked with Bristol-Myers Squibb Company as a consultant responsible for developing an internal communications program and aligning the company’s 43,000 employees behind a new corporate strategy. Previously, David led the consumer and corporate communications practice for Ruder Finn’s San Francisco office providing high-level communications consulting to CEOs, CFOs and CMOs in various industries ranging from consumer products and healthcare to medical research equipment and consumer technology. Previously, David led the marketing communications function for Coinstar, where he was responsible for all consumer communications.
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Diane Schwartz is Senior Vice President & Group Publisher of the Media Communications Group at Access Intelligence, a business-to-business media information company based in Rockville, Maryland, with offices worldwide. Diane oversees the editorial, marketing, PR, sales and digital strategy of a rapidly expanding group, whose brands include PR News, CableFAX Daily, Media Industry Newsletter, min’s b2b, PR News Press, prnewsonline.com, minonline.com, cable360.net, Studio and Dorland Health. In her nearly 15 years with Access Intelligence, Diane has launched nearly three dozen conferences, newsletters, events, e-media ventures and ancillary products. A 25-year publishing veteran, Diane is on the board of the Specialized Information Publishers Association; she is past chairperson of the American Business Media CEBA Committee (Creative Excellence in Business Advertising) and serves on numerous other PR, media and business committees. She works in Access Intelligence’s Manhattan office and lives with her husband and two kids in Westchester County, NY. You can follow her on Twitter @dianeschwartz and read her PR News blog at prnewsonline.com.
Douglas Simon is President & CEO of D S Simon Productions Inc, which he founded in 1986. He also authors an award winning video blog at http://www.vlogviews.com. D S Simon Productions specializes in Satellite Media Tours, Internet Media Tours, B-Roll production and distribution, Corporate and Web Video, Video Players, Ground Tours, Co-Ops and Radio. The company is headquartered in New York with offices in Los Angeles and Chicago.
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