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PR News' Digital PR Summit
October 6 in NYC
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PR News' Digital PR Summit October 6 in NYC Register Today! |
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Speakers for the Digital PR Next Practices SummitOctober 3, 2008 | 8:30am to 5pm
Andrew Barnett is a digital strategist and member of the Fleishman-Hillard St. Louis digital team. Since joining FH, he has focused on developing holistic search engine optimization strategies, combining the technical focus of a search marketer with emerging digital strategies of today’s digital communicator, including viral and social media programs. He has led successful search programs for clients including AT&T, Sears, Western Union, Bristol-Myers Squibb, Microsoft, Amgen and others. Prior to joining Fleishman-Hillard, he served as the global manager of search engine optimization programs at Outrider, a leading search marketing agency.
Paula Berg Paula Berg is the Manager of Emerging Media for Southwest Airlines, the nation’s leading low-fare air carrier and the largest domestic airline in terms of Customers carried. Over the last two years, Paula has managed and developed the Company’s corporate blog, “Nuts About Southwest.” Since its’ launch in April 2006, “Nuts” has experienced tremendous success - building a community for its loyal Customer base, serving as a virtual focus group, and influencing several business decisions. In 2007, “Nuts” was named Best Blog by PR News and has been recognized in major publications ranging from Wired Magazine to The Wall Street Journal. In addition to managing the Company blog, Paula leads Southwest’s online communication and social media efforts. Prior to her work in social media, Paula was a spokesperson and Public Relations Specialist with emphasis on strategic communication, media relations, and reputation management. Paula also supervised on-location production for three seasons of Airline!, Southwest’s reality series for the A&E Television Network, which filmed Southwest’s daily operations in four cities. After brief stints selling beer on Phish tour and working for the Colorado and United States Senates, Paula woke up and smelled the jet fuel and began her career at Southwest Airlines in 2001. Paula is a graduate of the University of Colorado at Boulder where she earned a bachelors degree in communication and a minor in political science.
Sue Bohle has, for three decades, been a leader in the industry, always on top of new developments in PR. She founded one of the early independent tech agencies and the first tech agency owned by a woman. She is a past National Board Member of PRSA and past chairman of the Counselors Academy. She was also one of the first women elected to the College of Fellows, an honor bestowed on less than one percent of all PR professionals. She later served as chair of this organization. Sue holds both a bachelor's and master's degree from Medill School of Journalism, Northwestern University.
Idil Cakim is a VP of Interactive Media in GolinHarris’s Dialogue Group. She specializes in social media and word of mouth communications. Idil has 10 years of experience in online communications consulting and research, working with Fortune 500, mid-size and start-up companies across entertainment, healthcare and technology industries. Idil is a public speaker and the author of numerous articles on online corporate communications. She has been quoted in CNet news, CBS Market Watch, Min's New Media Report, San Jose Mercury News, Chicago Sun Times, Harvard Business Review, and the New York Times among others. Idil regularly writes about online word of mouth marketing at her blog dotWOM (www.dotwom.com) She is also a contributor to GolinHarris’s The Next Fifty Years blog. Previously, she wrote for the e-fluentials blog and the Guidewire Group. She holds an M.A. from UPENN and a B.A. from Bryn Mawr College. Idil serves on the board of Word of Mouth Marketing Association (WOMMA).
Joe Ciarallo is a communications professional with over five years experience working with consumer, tech, non-profit & entertainment clients from Fortune 500 companies to start-ups. He currently works at Horn Group, a digital PR and marketing agency in downtown Manhattan. Joe is a founding editor of mediabistro.com's PRNewser, one of the fastest growing blogs about the PR industry and currently ranked #191 on Advertising Age's Power 150 list of the top media and marketing blogs. PRNewser has been mentioned and linked to by everyone from Reuters to media gossip blog Gawker to Radar magazine. In January 2008, he broke the story that PRWeek reporter Hamilton Nolan was leaving the publication for Gawker.
Norman Clements Norman Clements is responsible for the development of global media measurement solutions for Cision clients. He has more than thirty years of experience in journalism, consulting and public relations. Before joining Cision as International Operations Director for Delahaye in London in 2002, Norman was CEO of Madi HerdBuoys Communications Group, a leading public relations firm which emerged from Sussens Clements Maliepaard, the oldest PR firm in South Africa. He has also held the titles of associate publisher, editorial director and editor for a wide variety of publications in both the United Kingdom and South Africa. He is a frequent speaker and contributor to a broad range of public relations-related associations and organizations.
Steve Cody As managing partner and co-founder of Peppercom, Steve is responsible for overall agency direction and management, new business development, new product development and agency marketing. Since founding the agency in 1995, he has been instrumental in Peppercom's rise from a two-person start-up to its current position as one of the nation's best known mid-sized strategic communications firms. Along with strategic consultant Dr. Richard Harte, Steve has written a book on Pain-based Selling, “What’s Keeping Your Customers Up at Night?” published by McGraw-Hill. He was also one of the CEOs featured in Donald Trump’s recent book “Trump: The Way to the Top.” Over the past 12 years, he has directed Peppercom’s rapid evolution into one of the country's hottest mid-sized agencies. In naming Steve an Agency All-Star, Inside PR said of him, "Cody has pioneered the concept of partnering, developing programs for clients that not only create breakthrough publicity but bottom-line revenue as well." More recently, Steve has spearheaded the development of Peppercom's Pain-based Selling service offering, which connects clients to their customers in totally new ways. Steve has been named a finalist for Ernst & Young's "Entrepreneur of the Year" and is a frequent guest lecturer at the Association of Management Consulting Firms, the American Marketing Association, the PRSA Counselors Academy, Ragan Communication Seminars and other leading industry events. Steve has appeared on CNBC and APRadio, and has been featured/profiled in publications ranging from Investor’s Business Daily and The Asbury Park Press to BtoB Marketing and PR Week. He is a member of the PRSA Counselors Academy’s executive committee, a member of the Corporate Communication Advisory Board of Barush College, a member of the College of Charleston’s Advisory Council and the Arthur W. Page Society. Prior to founding Peppercom, Steve was president of Brouillard Communications, a division of J. Walter Thompson. Before that, he had been executive vice president and general manager of Earle Palmer Brown. Steve is a tennis enthusiast, recreational runner voracious reader of non-fiction, biographies and historical novels, rang in ’08 by climbing Mt. Kilimanjaro and has been trained by Stephen Rosenfield at the American Comedy Institute, has studied acting and improvisational theatre at The Upright Citizens Brigade Theatre and regularly performs stand-up comedy and improv. He and his wife, Angie, have two children, Christopher and Catharine. The agency is named after the family dog, Pepper.
Marcy Cohen is senior manager of Corporate Communications at Sony Electronics Inc. In this position, she is currently responsible for managing Sony’s social networking strategies both internally for employees and externally for consumers. Cohen is also responsible for corporate public relations for Sony’s direct–to–consumer businesses including 42 Sony Style stores, Sonystyle.com and Sony Consumer Sales Company. She also manages media opportunities for executive management and oversees PR for Sony’s advertising campaigns. Cohen joined Sony’s Corporate Communications group in 2000 working on several initiatives including the launch of Sony’s QUALIA line of luxury products, the development of the company’s press web site and new Intranet site, and more recently the launch of Sony’s Take Back Recycling program in 2007. Prior to joining Sony, Cohen was marketing manager for Virtual Communities Inc., a community focused group of web sites. Prior to that she was senior account executive at Ketchum Public Relations in New York City where she managed accounts including Patek Philippe, LensCrafters and Johnson & Johnson. Cohen earned her Bachelor of Arts in Communications from Rutgers University. She is married with three children.
Dale Durrett manages the advertising sales teams servicing clients and agencies in the Eastern Region for LinkedIn, the world’s largest professional network with over 22 million members. His team works with the world's most widely recognized brands and advertising agencies to help them connect with LinkedIn’s audience of affluent, influential, and ambitious professionals. Dale joined LinkedIn from a DJ/IAC Joint Venture based in New York, where he as VP of Sales led the development and execution of the ad sales strategy. Prior to the JV, Dale spent 6 years with Dow Jones & Company in various roles, including 3 years as the Director of Western Region Advertising Sales for The Wall Street Journal Digital Network we he was tasked with delivering cross-platform digital marketing solutions for Fortune 500 accounts. Dale also held various roles at advertising agencies before moving into sales. Dale grew up and was educated in South Africa.
John Earnhardt is Senior Manager of Media Relations. He manages the PR team’s media strategy, op-ed program, broadcast strategy, executive media training and is the “blogger-in-chief” for the company. He joined Cisco in 1999 as PR Manager in the Office of the President. Prior to Cisco he was in D.C. at the National Association of Broadcasters, Senator Joseph R. Biden, the Senate Judiciary Committee, and the Base Closure Commission. In 1996, he worked on the Clinton/Gore Presidential campaign. John is married, has a young son and lives in Menlo Park, CA. He graduated from Wake Forest University.
Andrew Gilman is a former reporter and a lawyer. For the past 24 years, as CEO of CommCore he has coached executives, celebrities and public figures on effective communicatoins in the media. Gilman, winner of the PR News Educator of the Year for 2007 is currently developing new strategies for blogs, web media and Web 2.0. This year CommCore has assisted the Archdiocese of Washington for the Papal visit to the U.S., advised on litigation PR and consults on Renewable Fuels issues. CommCore offices are in New York, Washington and Los Angeles.
In November 2007, Burson-Marsteller, tapped Hollywood-veteran Steven Haft to lead its Branded Content offering. A new unit, called Allscreen Studios, was created as a joint partnership between Haft Entertainment and Burson-Marsteller. Allscreen integrates client brands into original programming to be distributed over traditional media platforms, such as network or cable TV, or via digital platforms including online, mobile and emerging devices. Steven Haft has been has been producing Hollywood entertainment, primarily for television and cinema, for two decades. Haft produced the highly-acclaimed motion picture Dead Poets Society (4 Academy Award nominations). Haft’s 18 film production credits include, Emma (Academy Award), Jakob the Liar, Tigerland and Hocus Pocus. His television production credits include Mad TV, on Fox, and made for television movies such as The Pirates of Silicon Valley (Emmy nomination) and Strange Justice (Peabody Award). Haft’s professional digital experience includes having been VP/Chief Strategy Officer of AOL's Interactive Marketing group and VP/Head of Programming of AOL-TV.
Curtis Hougland Curtis opened one of the first new media PR practices in 1993. He then went on to create two highly successful new media practices at Ruder Finn and Middleberg. One of the PR industry's first creative directors at Middleberg, he grew the agency into one of the most successful digital communications agencies prior to its sale to Euro RSCG in 2000. Curtis tested his word-of-mouth campaigns by co-founding Film Movement, sold to Blockbuster in 2006, the first company to release films simultaneously in theater and on DVD. He is involved with AttentionTrust.org.
Greg Jarboe Greg Jarboe is the president and co-founder of SEO-PR, a search engine optimization and public relations firm. Regarded as a pioneer and leading authority on online publicity, he is a member of the Market Motive faculty, which has been called the “Internet marketing dream team.” Greg is a frequent speaker at Search Engine Strategies and public relations conferences. He is the news search, blog search, and PR correspondent for the Search Engine Watch Blog. Greg is one of the 25 successful online marketing gurus interviewed by Michael Miller for the book, Online Marketing Heroes.
Rob is founder and CEO of Converseon, an award-winning full service social media agency that helps brands “join the conversation” to meet business objectives. Converseon provides a full range of innovative social media technologies, consulting and services to some of the world’s leading brands. Its Conversation Miner™ is well recognized as a leading social media measurement solution. Converseon’s consulting practice is the industry’s only solution focused on helping leading brands transform into social media organizations. Converseon’s services are well recognized for excellence and innovation. Recent accolades include the OMMA Award for Best Use of Virtual Worlds, a WOMMIE for Best World of Mouth Program, a SNCR Award of Communications Excellence and a 2008 Webby Award Honoree. Prior to Converseon, Rob was head of the Innovations Group at division of Young & Rubicam and member of the WPP.com board. Clients include Dow Chemical, Cisco, Hilton Hotels, Showtime, Siemens and Palm, among others. Rob is a frequent speaker at a range of leading industry conferences, including Affiliate Summit, Ad:Tech, Igniting Buzz, WOMMA, Conference Board, Syndicate and the Search Engine Strategies Conferences (SES), to help evangelize his message of creative communications innovation. He can be reached at rkey@converseon.com and or visit Converseon’s blog at http://blog.converseon.com.
Richard Laermer Richard Laermer is CEO of RLM Public Relations, one of the only independent PR firms that’s actually fun to work with, which he founded in 1991. Laermer's latest book is 2011: Trendspotting for the Next Decade. He is also the best-selling author of Punk Marketing, in addition to the perennial PR handbook Full Frontal PR and 2002's trendSpotting. He co-hosted TLC's Taking Care of Business, and has a following as commentator for Public Radio's Marketplace program. His BadPitchBlog (BadRelease.com), is a recipient of PRSA's Bronze Anvil Medal for Best Blog. He is the man behind Unspun Radio, available on iTunes and celestial radio stations, and the blogger behind the brand new trend-a-day site, Laermer.com. He resides in New York – and has since birth – and is a part-time resident of La Quinta, Calif. His hobbies include judging a book by its cover, studying the future, and rewriting his bio.
Dallas Lawrence As head of Levick’s digital media team, Dallas Lawrence develops Internet strategies that reach key audiences and minimize attacks on Websites, in the blogosphere, and on social networks. Before joining Levick, he was VP for Communications and New Media for the National Association of Manufacturers, where he leveraged emerging technologies to advance the agenda of the association’s 11,000 members. Mr. Lawrence also served five years as a trusted member of President Bush’s communications team, representing the White House, the Defense Department, and the Coalition Provisional Authority in Iraq during some of the most challenging crises of the current administration.
James E. Lukaszewski James E. Lukaszewski is an expert in managing and counteracting tough, touchy, sensitive corporate communications issues. He counsels the leaders of companies and organizations facing serious internal and external problems. The situations he helps resolve often involve conflict, controversy, community action, activist opposition, or leadership failure. His name has appeared in Corporate Legal Times as one of “28 Experts to Call When All Hell Breaks Loose,” and in PR Week as one of 22 “crunch-time counselors who should be on the speed dial in a crisis.” His newest book, Why Should the Boss Listen to You?, was published by Jossey-Bass in February 2008.
Monte Lutz Monte Lutz is Vice President of Edelman’s Digital Public Affairs Practice, where he crafts social media and online advocacy campaigns for corporate, association and non-profit clients. Mr. Lutz is a social media pioneer who created his first political blog in 1998. Prior to joining Edelman, Mr. Lutz was an executive speechwriter, produced Congressional events for the Public Forum Institute and worked for various news organizations, including CBS News and C-SPAN. He has developed award-winning traditional and online crisis communications campaigns for Fortune 500 companies, federal agencies and not-for-profits. Mr. Lutz has an MBA from the University of Florida.
Michael Malone Michael Malone is the deputy editor at Broadcasting & Cable Magazine, where his duties include covering the TV station beat nationwide and writing the “Station to Station” blog about local TV. A 16–year veteran of New York publishing, Michael has also been a senior editor at Playboy.com, a reporter at Restaurant Business Magazine, and a full–time freelancer, along with the rest of New York’s creative community, after the bubble burst in 2001. His writing has also appeared in the New York Times, ESPN.com and New York Magazine, and he runs the commuter blog Trainjotting.com.
Jennifer Martin Jennifer Martin is director of public relations at CNN Worldwide where she is responsible for the strategic development and execution of public relations activities for the company’s digital networks, platforms and extensions, including CNN.com and the recently launched iReport.com, CNN’s first uncensored, unfiltered, unedited, user-generated community Web site. She also supports several other CNN News Services divisions including CNN Student News, CNN Library and CNN ImageSource, the network’s footage licensing business. Tasked with overseeing the publicity for CNN’s technological and online advancements, Martin has led the communications outreach for the company’s movement into new media, virtual worlds, social networking and user-generated content. Prior to joining CNN, Martin was an account supervisor, and manager of the emerging and security technology practice for GCI Group, an international public relations agency. In this role, she was the principal adviser for a number of technology driven companies and organizations, including the Georgia Institute of Technology’s College of Computing and the InfraGard National Members Alliance, a public-private partnership between the FBI and critical infrastructure stakeholders. Previously, Martin served as director of corporate communications for CipherTrust, Inc., an enterprise email security company, which was recently acquired by Secure Computing Corporation (Nasdaq: SCUR). Earlier in her career, Martin provided public relations and crisis communications counsel to a variety of clients in the technology and consumer products industries for both Weber Shandwick Worldwide and Edelman Public Relations. Martin earned bachelor of arts degrees, with Honors, in philosophy and political science from the University of Georgia. Named to Women in Cable Telecommunications’ (WICT) 2007 list of the top 40 rising leaders in the industry, Martin is a member of Women in Technology and PRSA.
Patrick McCrummen Patrick McCrummen oversees the communication, marketing and media relations of the American Red Cross. He has led media relations and public affairs efforts large and small, from the September 11th attacks to Hurricane Katrina and has appeared on many national news programs. Founded on a 25 year career as a broadcaster, publisher and entrepreneur, he has developed ground-breaking proactive communication strategies to cut through the clutter in areas such as corporate communication, media relations, marketing, branding and public information.
Tyler Pennock Tyler has been a digital marketer for the past ten years, developing web and social media campaigns for consumer and healthcare brands with agencies that include Chandler Chicco Companies, VML Interactive, Y&R Advertising and Wunderman Direct Marketing. As Director of Interactive Media for Weber Shandwick’s screengrab group, Tyler leads emerging media strategies on behalf of a variety of healthcare and pharmaceutical clients. Current projects include both branded and unbranded web efforts for Ambien CR, Cochlear Americas, and Celgene. These projects often combine traditional web components, community development, blogger relations, and viral video to ignite dialogue and encourage pass-along online. Some of his previous product campaigns include the launch of Dey Lab’s Cyanokit and the Juvederm launch for Allergan Facial Aesthetics. Awareness and educational programs include Genzyme’s InBalance Patient Resource Center for Chronic Kidney Disease, Genentech/Novartis’ Sleep Work Play web campaign for Xolair, the Drops of Wellness Project for The Coca-Cola Company, and the STOP Obesity Alliance led by The George Washington University. Beyond his love for all things digital, Tyler is also an avid singer/songwriter, and holds a Bachelor of Fine Arts from Illinois’ Millikin University.
Paul Philp Paul brings 25 years of experience working in leadership roles for rapidly growing software companies. He has a track record for building high-quality and innovative software products that increase customer satisfaction and generate business results. Before joining dna13, Paul was a CTO of PlateSpin Ltd, one of Canada’s fastest growing technology companies. At Platespin, Paul was responsible for delivering software products to market, architecting advanced data centered technologies for virtualization and automation, alongside business and technology acquisition. Prior to PlateSpin, Paul worked with several of Canada’s most successful software companies, including Platform Computing and Alias. Paul has a Bachelor of Science Degree in Computer Science and Mathematics from McMaster University in Hamilton, Ontario.
Steve Shannon Steve Shannon oversees the sales, service, and marketing of the media monitoring and measurement services BurrellesLuce provides to communication professionals. He also directs the ongoing product development of BurrellesLuce 2.0, the company’s online portal. With sixteen years of experience in the public relations industry, Steve actively participates in business and media organizations, and often speaks about media monitoring and copyright compliance issues at public relations industry events. His memberships and service activities include the Public Relations Society of America and the Paley Center for Media. He holds a bachelor's degree in communications from Kent State University.
Andrea Stone Andrea Stone is a correspondent for USA TODAY who has covered stories in more than two dozen countries and in nearly every state during 22 years at the nation’s largest newspaper. She is currently a general assignment national reporter whose most recent stories have ranged from an oil boom in North Dakota to the lack of electricity in Baghdad. She has covered Congress, national politics and the Pentagon. Besides Iraq, she has reported in the Balkans during the Kosovo War, in the Persian Gulf and Afghanistan after the 9/11 attacks and in Israel and the Palestinian territories. Prior to USA TODAY, Stone reported for Gannett News Service and newspapers in New York, Florida and Illinois. She has an M.S. from Columbia University Graduate School of Journalism and a B.A. from Herbert H. Lehman College, City University of New York. Stone is married and has a son in college.
Kye Strance Kye Strance is responsible for the overall product strategy and roadmap of Vocus’ on-demand public relations software. Additionally, he heads the company’s industry research, providing both analysis of the competitive landscape and identifying strategic opportunities for the company. Strance moderates Vocus’ monthly webinar series on the latest industry trends and has appeared in leading industry publications including PRWeek and eContent Magazine. Prior to joining Vocus, Strance was with Sharp Ideas where he was responsible for helping establish the organization’s new IT division including the development and design of multimedia, database and computer based training programs. Strance holds a B.S. in Economics from George Mason University.
Doug Winfield Doug Winfield joined Waggener Edstrom Worldwide in 2007 and currently serves as vice president of Digital Strategies. In this capacity, Doug is expanding the influence of PR through the integration of digital solutions that address the needs of the changing marketplace— strategic, connected and creative experiences that are more personalized, social and relevant to the needs of an engaged audience. Doug has a life-long passion for creating innovative media experiences. Starting with a small reel to reel recorder in the third grade to the founding of a major interactive group and the creation of award winning interactive experiences, he has worked to change how people engage with information and entertainment. Experiences which converge around the idea of combining rich media, interactivity and community in thoughtful, credible ways. Doug has worked with Visa International, Microsoft, HP, Genzyme, drugstore.com, Akamai Technologies, Comcast, E3Expo and MIT to create projects and platforms that enable audiences to dive deeply into a brand experience and customers to gain valuable insight into the needs of their customers. This includes providing the best strategies for identifying and communicating with key online constituencies. He has developed content strategies for community building, blogging, search engine optimization, and viral marketing to influence blogs, online communities, social networks and search engines.
Described as the “The best viral marketing campaign ever,” George Wright’s Will it Blend? viral marketing campaign has changed the face and the future of online marketing. Seen by more than 100 million people on the Internet and reported on by traditional media outlets like the Today Show, the Tonight Show, the History Channel, The Big Idea, etc. Will it Blend? continues to deliver unprecedented corporate awareness through social media channels. This new form of marketing has delivered a 500 percent increase in sales for Blendtec, a small Utah based blender manufacturer, with an initial investment of $50. George has a proven track record of delivering strategic thinking, brand awareness and cutting-edge marketing and advertising strategy to local and international corporations to drive strategic, sustainable growth. These new strategies and tactics can be adapted and implemented by other companies without a large financial investment. During his career, George has produced several award-winning campaigns and is the recipient of multiple awards, including a Clio, the .net Award for the best viral marketing site in 2006, YouTube Awards short list, PRSA’s Silver Anvil, IABC’s Golden Spike Award, and 2007 Best of Broadband and two Gold Communicator awards.
Surya Yalamanchili Surya's broad interests have led to interesting experiences across entrepreneurship, the corporate world, and even reality TV. In 1996, during the early days of the Internet, Surya started a successful e-commerce consulting firm at the age of 15. Subsequently, while attending Rutgers University, he worked as Director of Marketing at DiversityInc, served as a class president, gave the commencement address, and then graduated with honors. After Rutgers, Surya joined Procter & Gamble, and by age 24, became one of the youngest Brand Managers in company history. He took a brief detour during this time when he was chosen from over a million applicants to “compete” on the national TV show, The Apprentice. In 2007 he was honored by Advertising Age with inclusion on the “40 under 40” list. He is currently Director of Marketing at LinkedIn, blogs at suryasays.com, and currently resides in San Francisco.
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