Biography

Carol Preston
Senior Consultant
CommCore Consulting Group

Carol Preston uses her more than twenty-five years’ communications experience to help CommCore clients win in the court of public opinion. She applies techniques learned as a writer, presentation and media coach, on-air reporter and talk show host to counsel clients how to control and be pro-active in tough interviews, educate audiences and deliver compelling audience-appropriate presentations and briefings with comfort and ease.

Carol works with participants to build, practice and deliver memorable messages, which resonate with their key stakeholders. She has counseled clients in healthcare, government, finance, technology, entertainment, telecommunications and the non-profit arena. She has worked extensively with senior officials and managers at the GAO, US Trade & Development Agency, and State Department.

In the healthcare arena, Carol has prepared physicians and scientists to address FDA advisory panel meetings on such issues as therapies for osteoporosis, women’s health and blood disorders.

She frequently is called upon as a crisis communications strategist to help clients handle hot-button issues including potentially deadly antibody immunities (PRCA), bio-generics, the continuing international blood plasma therapy shortage, a massive product recall and Good Manufacturing Practices. She has helped healthcare clients prepare for successful interviews with The New York Times, The Wall Street Journal, CNBC and 60 Minutes.

Carol is an experienced contract acquisition orals coach, working with technical Subject Matter Experts on their value-proposition presentations to federal and state government evaluators for BAE/Titan, IBM Global Services and Deloitte Touche among others. She also has worked with clients on IPOs and product launches.

In technology and telecommunications, Carol has coached executives to conduct successful investor and analyst briefings and handle the tough Q&A, which inevitably follows the presentation.

Carol spent most of her journalism career as an on-air news personality at the Mutual Broadcasting and the NBC Radio networks. The Associated Press (AP) and United Press International (UPI) have honored Carol for her documentary on the Holocaust survivors.

She has lectured on media at George Washington University and has written Congressional testimony and speeches for CEOs. She remains active with Bread for the City in Washington, DC after serving eight years on its Board of Directors. Carol earned both her Master and Bachelor of Science degrees from Syracuse University.

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