Tuesday, August 25, 2009
New York City @ PR News Headquarters
8:30 - 4:00 p.m.
Registration Closed
This unique clinic is presented by PR News and Katie Paine
Per Person Fee $895
This workshop is only open to the first 20 registrants to give all participants the benefit of a small group learning environment. The day-long prgram includes breakfast and lunch.
Join us on August 25 for this unique on-site workshop at PR News' headquarters as we show you how to measure your digital communications activities effectively– from measuring blogs to Twitter coverage to all your public relationships. You’ll walk away with the tools and tactics you need to tie your media relations efforts to tangible business outcomes. You’ll also hear how to measure your failures, too, so you can stop spending money on efforts that’s don’t pay off.
You’ll receive one-on-one training and the opportunity to have all your questions answered in this intensive one-day course led by measurement expert Katie Paine, President & CEO, KD Paine & Partners and Publisher of The Measurement Standard. This one-day measurement workshop from will offer you the latest trends -- what’s working, what’s not in digital media measurement– as well the latest ways to integrate media measurement into your organization’s business goals. For those of you who need to know how to effectively measure your media coverage online, customer behavior at your web site, your reputation vis a vis blogs, Twitter, Facebook, video and other social media – this clinic is designed for you. No more guessing games. No more ball-park figures. No more online campaigns that fizzle overnight.
**All attendees will receive a workbook plus Katie's book "Measuring Public Relationships"
- How to measure the influence of blogs, Twitter and Social Media on your brand
- How to conduct content analysis of online messages
- Communities, from Twitter to LinkedIn to Facebook: what you need to measure
- Affordable software tools to improve your measurement
- Online traffic, links, and revenues: how PR can drive these indicators
- Creating mini-sites to measure campaigns
- Reporting the results: traps and tips
- Knowing whether your online pressroom is working
- How do you link media analysis to business objectives
- Learn a clear measurement process that will help you determine if the outputs, outtakes and outcomes you are obtaining are working. Conduct smarter competitive analysis by measuring what really correlates to outcomes
- Learn some easy ROI and “proof-of-performance” calculations, as well as how to pull correlations—guaranteed to translate your efforts into the language of management
- Determine the resources you need to build an internal measurement program
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PR and marketing professionals in the following areas:
- Account management/supervision
- Community Relations
- Corporate Communications
- Corporate Social Responsibility
- Crisis Management
- Digital Communications
- Ecommerce
- Employee Communications
- Financial/Investor Relations
- Interactive PR
- Investor Relations
- Marketing Communications
- Marketing
- Media Relations
- Public Relations
- Public Affairs
- Reputation Management
- Research/Measurement
- SEM
- Social Media
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- Measuring Public Relationships by Katie Paine
- Workshop Workbook
| About Katie Paine and KD Paine & Partners |
 Katie Delahaye Paine
Founder and CEO
KDPaine & Partners LLC
Katie Delahaye Paine is the founder and CEO of KDPaine & Partners LLC, a New Hampshire based research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide. Her book, Measuring Public Relationships: the Data-Driven Communicator’s guide to Measuring Public Relationships was published in December 2007. Paine is the publisher of KDPaine’s Measurement Blog and The Measurement Standard, the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink in 1999...MORE
If you'd like to register by phone or have questions regarding the program, please contact conference coordinator, Saun Sayamongkhun at ssayamongkhun@accessintel.com; 301-354-1610.
The workshop will be held at the PR News office, 110 William Street, 11th Floor, New York, NY 10038. If you plan to travel by train, take the subway on the 2 express train to Fulton Street. 110 William Street is right off the subway stop. if you are on the east side, the 4, 6 express train is a short walk west to William Street.
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