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An on-site measurement clinic for PR professionals led by Measurement Guru Katie Paine
Thursday, April 2, 2009
New York City @ PR News Headquarters
8:30 - 4:00 p.m.
Per Person Fee $895
Space is limited to 20 attendees so that each attendee gets one-on-one training.
This one day measurement workshop will offer you the latest trends -- what’s working, what’s not in digital media measurement– as well the latest ways to integrate media measurement into your organization’s business goals. For those of you who need to know how to effectively measure your media coverage online, customer behavior at your web site, your reputation vis a vis blogs, Twitter, FaceBook, video and podcasts – this clinic is designed for you. No more guessing games. No more ball-park figures. No more online campaigns that fizzle overnight.
**All attendees will receive a workbook plus Katie's book "Measuring Public Relationships"
Join us on April 2 for this on-site workshop at PR News’ headquarters as we show you how to measure your digital communications activities effectively– from measuring blogs to Twitter coverage to all media relationships. You’ll walk away with the tools and tactics you need to tie your media relations efforts to real life business outcomes. You’ll also hear how to measure your failures, too, so you can stop spending money on efforts that’s don’t pay off. This workshop is only open the first 20 registrants to give all participants the benefits of a small group learning environment. You’ll receive one-on-one training and the opportunity to have all your questions answered in this intensive one-day course led by measurement expert Katie Paine, President & CEO, KD Paine & Partners and Publisher of The Measurement Standard.
The Clinic is presented by PR News and Katie Paine. The day-long program includes Breakfast and Lunch.
- How to measure media penetration online
- How to measure the influence of blogs on your brand
- Content analysis of online messages
- Understanding what Twitter, YouTube, wikis, widgets and RSS mean to you
- Communities, from LinkedIn to Facebook: what you need to know
- Affordable software tools to improve your measurement
- Online traffic, links, and revenues: how PR can drive these indicators
- Creating mini-sites to measure campaigns
- Reporting the results: traps and tips
- Knowing whether your online pressroom is working
- How do you link media analysis to business objectives
- Learn a clear measurement process that will help you determine if the outputs, outtakes and outcomes you are obtaining are working. Conduct smarter competitive analysis by measuring what really correlates to outcomes
- Learn some easy ROI and “proof-of-performance” calculations, as well as how to pull correlations—guaranteed to translate your efforts into the language of management
- Determine the resources you need to build an internal measurement program
- Using Search Engine Marketing Strategies
- What not to waste your time or money doing
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PR and marketing professionals in the following areas:
- Community Relations
- Corporate Communications
- Corporate Social Responsibility
- Crisis Management
- Digital Communications
- Employee Communications
- Financial/Investor Relations
- Interactive PR
- Investor Relations
- Marketing Communications
- Marketing
- Media Relations
- PR Firms
- Public Relations
- Public Affairs
- Reputation Management
- Research
- SEM
- Social Media
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- Measuring Public Relationships by Katie Paine
- Workshop Workbook
| About Katie Paine and KD Paine & Partners |
 Katie Delahaye Paine
Founder and CEO
KDPaine & Partners LLC
Katie Delahaye Paine is the founder and CEO of KDPaine & Partners LLC, a New Hampshire based research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide. Her book, Measuring Public Relationships: the Data-Driven Communicator’s guide to Measuring Public Relationships was published in December 2007. Paine is the publisher of KDPaine’s Measurement Blog and The Measurement Standard, the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink in 1999...MORE
If you'd like to register by phone or have questions regarding the program, please contact conference coordinator, Saun Sayamongkhun at ssayamongkhun@accessintel.com; 301-354-1610. The workshop will be held in the PR News office, which is located at 110 William Street, 11th Floor, New York, NY 10038.
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