Resources

Read 'Em, But Don't Weep. Despite recent reports that newspaper readership is on the decline, papers are still no medium to sneeze at. America's 1,483 dailies now boast
a collective circulation of 56 million (the figure jumps to 60 million on Sundays) according to the latest figures from Luce Press Clippings. As of March, total newspaper
readership - including weeklies - was 120 million during the week and 134 million on Sundays. Not surprisingly, the Wall Street Journal and USA Today sit at the top
of the stack (with 1.8 million and 1.7 million readers, respectively), followed by the New York Times, LA Times, Washington Post, New York Daily News, Chicago Tribune, Houston
Chronicle, Newsday
and Dallas Morning News. The Luce "Top 100 Dailies" chart, which offers a rundown of daily and Sunday circulation numbers for each paper, is free
for the asking. Contact Luce Press Clippings by email at clip@lucepress.com or via snail mail at 42 S. Center, Mesa, AZ 85210.
(800/528-8226)