Resources

To address the fast-blurring line between Web content and advertising, the American Business Media Association has released the Editorial Code of Ethics and Guide to Preferred
Practices on the Web. The pamphlet, available at americanbusinessmedia.com, spells out simple ways to sell users on your site's objectivity. For example, place your company logo
predominantly on your site, label advertising content as such, and clearly explain use of cookies and other user-tracking technologies.