Resource Center

For subscribers only: Access the latest tools, guidelines and other resources for PR professionals in the PR Resources HQ. We have compiled for PR News subscribers downloadable resources and guidelines to be used by communications professionals—in agency, corporate and nonprofit settings. The PR Resources HQ will be continually expanded; please contact PR News editor Scott Van Camp ( to let us know what other resources you would like to see added.

Subscribe to PR News and get full access to content, including comprehensive how-to articles featuring proven strategies and tactics, compelling case studies and bylined articles from PR's best minds.
Digital PR


  • Social Media Communications Checklist
  • Top 10 Guidelines for Social Media Participation
  • Sample Social Media Policy
  • SEO Resource List
  • Video Production Tips

PR News' How-To Compendium

  •   Leverage the Reach of Local Newspapers
  •   Pitch Your Ideas the Steve Jobs Way
  •   Build Your Brand the Social Way
  •   Apply Thought Leadership to Social Media
  •   Take a Public Relations Crisis by the Horns
  •   Balance Client Demands and Media Needs
  •   Create, Package and Pitch Trend Stories
  •   Offer 'Unsubscribe' to Journalists
  •   Write, Pitch and Place Bylined Articles
  •   Keep Business Conversations Professional
  •   Expertly Use a Flip Video Camera for PR
  •   Deftly Manage User Content on Facebook
  •   Improve Your FAQs, or Consider Alternatives



  • RFP Sample
  • Sample Vendor Contract
  • Sample Freelancer Contract
  • Communications Budget Breakdown—Large Nonprofit



  •  Output, outtake and outcome metrics matrix

Media Relations


  • Press Release Templates
  • Sample SEO Optimized Press Release
  • Media Training Checklist