How a Residential Apartment Brand Stood Out in a Sea of Sameness as It Extended Its Footprint

CONFIDENT WOMAN IN BIZ SHUITshutterstock_653652001

Richman Signature Properties became the new luxury division of The Richman Group , the nation's 7th largest residential apartment owner. The Richman Group had been known only for developing affordable housing. Here's how it ramped up its tactics and strategy to become a known entity in the highly saturated luxury apartment market.