Research

Edelman Trust Barometer 2015: By the Numbers

January 26th, 2015 by

The 205 Edelman Trust Barometer shows that many people feel the pace of change in business is moving too fast. Conversely, nearly one-third of respondents believe the pace of change to be too slow. It’s a fine line that corporate communications navigate.

Tailor Content to Points in the Buying Process

January 19th, 2015 by

As a baseline, PR executives must understand the buyer persona: What kind of content does your prospect require at each stage of the buying cycle?

Better Use of Data Analytics a Major Theme at CES ’15

January 19th, 2015 by

While PR executives in the tech sector have attended CES for years, the increasing ubiquity of high technology throughout multiple markets—not to mention how to wed a message to wearable technology—means that non-tech PR execs should consider attending CES.

A Decline in Engagement

January 19th, 2015 by

Consumers dial back the amount of time spent on the telecom companies’ social channels, primarily due to a drop in Facebook interactions.

Infographic: Women Predict 10 Trends For 2015

January 7th, 2015 by

When it comes to the issues that women expect to be most concerned about in 2015, 29 percent of the respondents said they are worried about healthcare, followed by racial tension (20 percent) and job security (15 percent).

4 Visual Storytelling Tips for Social Media

January 6th, 2015 by

The ability to meld their visual storytelling with their social media channels is shaping up to be one of the biggest challenges this year for business communicators.

Visual, Mobile Issues Confront Communicators in 2015

January 5th, 2015 by

As they wade into the 2015 pool communicators will be on the hook to show positive returns for a growing number of disciplines, ranging from online analytics to content marketing to mobile apps.

Less Is Not More

January 5th, 2015 by

A new survey corroborates what PR pros have heard for years, but not necessarily heeded: Social media platforms require constant attention.

First Thought, Best Thought

January 5th, 2015 by

“Most of all, I think it is important to believe in what you are doing and in the people who are doing it. If the leader does not have passion for the enterprise, then you cannot expect others to follow.”

Beyond 140 Characters: Tips for Long-Form Writing

January 5th, 2015 by

If you can’t say it in 140 characters or fewer, does it need to be said? It does. Public relations is not a 140-character profession.