Research

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Infographic: Tips to Help You Ace Your PR Internship Interview

March 4th, 2015 by

Whether it’s for a corporate or agency gig, there are several ways to prepare for a PR interview and boost your odds of getting the job.

When Using Big Data, Devise Metrics With Meaning

March 2nd, 2015 by

The key to helping news-minded PR pros communicate effectively with quant-minded marketers and business execs is not to develop a one-size fits all über metric, but to coordinate on a common set of communications goals and measure what matters.

PR Spurs Cosmetics Brand to Get Flatter

March 2nd, 2015 by

Having a 360-degree model to capitalize on the company’s media coverage is just one way that NuFACE is trying to integrate communications and tear down its business silos.

Time for a Closer Look at Your Content

March 2nd, 2015 by

When brands slice and dice their information into snackable and visual content they boost the odds that consumers will pay closer attention to the message. The challenge is when to distribute the content.

3 Tips for Making Your Instagram Page Stand Out

February 24th, 2015 by

If a picture is a worth a thousand words then your Instagram account can be worth a good deal more, in terms of growing your audience and giving your products and/or services some sales lift.

Carve Another Niche

February 23rd, 2015 by

Amid the economic doldrums of the last several years, PR pros could make a good argument that less is more regarding professional services. But as the economy finally gets off its back, it seems that having diverse services is starting to be vogue (again). A recent and exclusive study by Gould + Partners found 64 PR specialties now being offered to clients.

Storytelling: Key to Engaging Investors

February 16th, 2015 by

By consistently telling an authentic story, you will make it difficult for activists to mischaracterize you later.

Inquiring Minds

February 16th, 2015 by

Not every campaign needs a paid/earned/owned media strategy, of course, but most every marketing effort needs an immersive component that will make the respective audience feel vested in the brand.

PR News Nonprofit Awards Nominees 2015

February 16th, 2015 by

Top brands and organizations vie for PR News’ NonProfit Awards.

How to Avoid Social Media Measurement Pitfalls

February 16th, 2015 by

The focus for many social media programs over the last few years has been about “Reach” (e.g. followers, likes and subscribers) and “Engagement” (e.g. shares, retweets, comments). What hasn’t been as easy is proving that a social media program is working.