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The Hype Machine

Social media is not only here to stay, it’s set to evolve at a rapid pace as brands begin deciphering the best ways to use it. Nonetheless, hype can drown out utility as marketing managers and agency partners forget that social platforms are merely a tool just like any other channel. | MORE »

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Many Brands Fail to Heed Social Media During a Crisis; Your CSR Efforts Can Go Straight to the Bottom Line

More than half (57%) of companies are not using social media as a communications channel during a crisis, according to the latest Business Continuity Insight Survey by PwC. | MORE »

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Case Study: FedEx Overhauls its Diversity Communications Efforts, Turning Control of Magazine, and All Messaging, to PR

Diverse Appeal, FedEx’s custom publication covering the company’s diversity efforts, has been a staple of the delivery services giant since 1997.  | MORE »

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Study: Data-Driven Marketing Delivers Global Value; CEO’s Lack of Coaching Presents Opportunity for PR Pros

A majority of marketers (78%) are feeling pressure to become more data-driven. Nearly two-thirds of CEOs do not seek professional counsel. | MORE »

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Dads Taking On Greater Role in Household Decisions; Content Marketing Programs Now Face Opt-In Issues

The vast majority of dads (75%) are more involved in raising their children then their fathers were. A recent IMN survey revealed that nearly half (49%) of its respondents have a content marketing strategy in place.  | MORE »

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Note to PR Pros: The 65-and-Older Set is the Fastest-Growing Social Media Demographic

A recent Pew study shows that the demographics of social media users are changing quickly. The number of users has risen to 72%, a total that is up 5% from last year, and 64% since Pew began tracking it in 2005. | MORE »

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Social Business; Growing (Albeit at A Glacial Pace) While Showrooming Taking Center Stage in Buying Process

▶ The Glacial Pace of ‘Social Business’: A majority of business professionals (70%) believe “that social business is an opportunity to fundamentally change the way their organization works,” | MORE »

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Women Weigh in On Biggest Work Obstacles

Women dominate the PR industry everywhere but the executive level. However, a lack of women in the C-Suite is a problem not isolated to the communication field. | MORE »

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Social Networking Services Overwhelm Consumers; Sponsored Content Causing a ‘Storm of Disruption’

MyLife.com recently concluded its second annual survey that looked into social media behavior. Edelman recently released a white paper titled, “Sponsored Content: A Broader Relationship with the U.S. News Media.”  | MORE »

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Avoiding Chronic Mistakes in PR Measurement

There was a time when PR professionals tried to demonstrate the value of their contributions by counting clips and calculating the cost of the placements, as if that space had been bought as advertising. That time was, sadly, now. I’m saddened to hear that that’s still the method some agencies and their clients use.  | MORE »

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