Research

CEOs Hitting the Trail for Top-Tier Events

January 31st, 2011 by

Thought leadership among top corporate leaders is in—nearly a third of CEOs spoke at top-tier events in 2010, with the World Economic Forum the most popular.

Small Businesses Have Big Plans for Marketing in 2011

January 31st, 2011 by

Small-business owners plan to increase online marketing activities, but about one-fourth have difficulty understanding how online advertising works.

Charting the Industry: Banks Need Customer-Focused Messaging

January 31st, 2011 by

As public trust in the U.S. banking industry falls, financial communications pros weigh in on how the industry can regain some respect. First step: Communicate the positive effects of banks on their customers.

Midterm Elections Boost Political Engagement via Social Media

January 31st, 2011 by

Adults who spend time online used some of that time before the Nov. 2010 elections to connect with a political campaign or get other political info using social networking sites.

Data Point: The Top Corporate Citizens and Their Presence on Facebook

January 24th, 2011 by

We track the Facebook "likes" of the top 15 corporations in CSR as seen by the public—technology and food & beverage organizations appear to be leading the charge.

PR News Launches Salary Survey

January 24th, 2011 by

Participate in PR News’ PR Salary Survey, which will benchmark the state of compensation within the PR profession. The deadline to take the survey is Feb. 16.

Frequent Web Users More Likely to Volunteer—and Go to Church

January 24th, 2011 by

People who heavily use the Internet tend to be active in volunteer organizations—and may be more religious—than people who don’t go online, says a new study.

Corporate Trainers Have Social Media Reservations

January 24th, 2011 by

Using social media for informal learning on the job is acknowledged as valuable by corporate trainers, but security and productivity are ongoing issues, says a study.

Journalists Open to Pitches Via Twitter

January 19th, 2011 by

As more reporters migrate to social media, they are increasingly looking to Twitter and Facebook when researching stories and receiving pitches.

Celebrity Spokespeople Yield Negative Ad Scores

January 18th, 2011 by

If you’re thinking about hiring a celebrity to front a campaign, consider that unless that celeb is Oprah, you may be wasting resources.