Research

Quick Study: Hoop Fans Add Social to Madness: Smaller Boards Equal Better Biz; Bad News Travels Fast; Mobile Keeps Growing

March 14th, 2011 by

â–¶ March Madness Turns Social: Nearly one in four online American adults (23%) revealed that they will be using some form of social media to follow this year’s men’s NCAA Tournament, says new research from… Continued

Charting the Industry: Ad Agencies Say PR Is Better at Social Media

March 14th, 2011 by

While advertising may give PR high marks on its social media prowess, there’s still plenty of digital work to keep both worlds busy, so collaboration between the two is critical, say experts.

Setting PR Objectives: Forget About Complexities and Dive Right In

March 7th, 2011 by

Formulating clear, concise PR objectives may sound easy, but there are stakeholder, research and measurement barriers to navigate along the way.

PR News Survey: How Do You Define ‘Influencer’?

March 2nd, 2011 by

Given the importance of identifying and measuring influencers, PR News asked communicators to provide their own definition of the term. We present the top 10 answers, plus some honorable mentions.

Big Brands Underuse Facebook, Local Merchants Signing On

February 28th, 2011 by

Top brands remain cautious about soliciting audience engagement on Facebook, while smaller companies can’t resist the low cost of marketing on the social network.

U.S. Companies Missing Opportunities to Build Loyalty With Latinos

February 28th, 2011 by

More than 66% of Latinos in the U.S. would be more inclined to buy products and services from companies that demonstrate a strong and visible commitment to their communities.

CMOs Take Optimistic View of the Economy

February 22nd, 2011 by

A Duke University and American Marketing Association study also says spending on social marketing continues on an upward trend.

More Than Two-Thirds of Businesses Plan to Increase Sustainability Commitment

February 22nd, 2011 by

According to MIT Sloan Management Review and The Boston Consulting Group, 70% of sustainability "embracers" say their organizations have a competitive edge on their rivals.

Site Registration a Deterrent to Return Visits

February 14th, 2011 by

Three-quarters of online users take issue with having to fill out a Web site’s registration form. In fact, more than half say they may leave a site and never return because of it.

Newspaper Web Sites Attract Billions of Views Online Each Month

February 14th, 2011 by

New research shows that newspapers continue to attract readers, especially those who have advanced degrees and buying power.