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A Fresh Track to Measure PR Campaign Success

In my previous article in PR News we reviewed how to connect online and offline marketing by first defining our audience, profiling its intent, and determining the message we want to get across and which media | MORE »

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Companies Get Religion On Big Data and The Dollars Start to Flow; Brands Beware of the Conscious Consumer

PR News Quick Study: Brands are quickly adopting big data. More and more consumers are educating themselves on what they purchase. | MORE »

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A Crisis Of Confidence Chips Away at Global Companies; PR Agencies Growing Annual Revenue at a Healthy Clip

Just 32% of business executives believe their organizations possess the right strategy to achieve outlined goals, according to a recent survey released by Harvard Business Publishing. | MORE »

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Your Autumn Cheat Sheet: Big Data, Branding and Mobile

September 22 marks the official start of the fall season. Here’s a sampling from some of the PR issues we covered this summer that are sure to become more pronounced this fall and in 2014. | MORE »

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Social Media Shaping Up As Best Contact Channel; US Playing Catch Up With Emerging Countries on Mobile PR Employment Levels

About 80% of consumers who recently contacted a brand through social media received feedback within 12 hours, according to a recent eDigitalResearch study.  | MORE »

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What Millennials Can Learn From Graybeards

Studies have portrayed Millennials as confident and tolerant, but also narcissistic and having a feeling of entitlement.  | MORE »

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Native Ads Emerge as a Storytelling Tool, And PR Pros Refine Their Skills

This summer The New Yorker started to experiment with sponsored content, or what is commonly referred to as native advertising; The magazine’s website, for example, now includes a native ad from IBM | MORE »

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High-Stress Work Environment? Here Are 6 Ways to Stay Cool, Calm and Effective

No matter how much you love your job, everyone has had taxing moments at work. Here’s a handy list of methods to soothe your anxiety when the tasks at hand become overwhelming.  | MORE »

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Digital Marketing a Mixed Bag Across Many Industries; Brands Lack Confidence in Multichannel Marketing ROI

A recent Economist Intelligence Unit (EIU) report on digital marketing preference has one overriding conclusion: Consumers want different things from brands in different industries. | MORE »

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PR Lessons from the Lava Lamp’s 50-Year Run

Lava lamps are enduring, adaptive and eternally groovy. We took a long look at the lamp’s half-century lifespan and derived the following three lessons for PR professionals. | MORE »

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