Research

Disgruntled Consumers Speak Out Online

March 21st, 2011 by

Consumers are increasingly using the social Web to voice their complaints, and responsive retailers have a chance to make amends.

Consumer Loyalty Programs Miss Mark 

March 21st, 2011 by

The majority of American consumers are dissatisfied with retail loyalty programs, citing that retailers often fail to reward them with appropriately targeted promotions, if any at all.

Quick Study: Loyalty Programs Confound Consumers; Shoppers Dish Dirt Online; Charities Are Tops Socially; Video Views Rise

March 21st, 2011 by

â–¶ Loyalty Programs Miss Mark: A study by ACI Worldwide shows that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand. Key findings include:… Continued

Charting the Industry: Top 100 Brands Fumble on Facebook

March 21st, 2011 by

While 84 of the top 100 brands have a corporate Facebook page, interaction with fans lags, with a full third of the brands not actively responding to fans’ posts and comments.

Social Networking Fastest-Growing Mobile Content Category

March 15th, 2011 by

Use of Facebook on mobile devices is up 121% compared to last year, according to comScore.

Corporate Success Linked to Smaller, More Diverse Boards

March 15th, 2011 by

Companies that have more female directors performed better during the financial crisis, according to a new study by Eversheds.

Hoop Fans Add Social Media to Madness

March 15th, 2011 by

One-quarter of American adults online are expected to use social media to follow the 2011 men’s NCAA basketball tournament.

Charting the Industry: Ad Agencies Say PR Is Better at Social Media

March 14th, 2011 by

While advertising may give PR high marks on its social media prowess, there’s still plenty of digital work to keep both worlds busy, so collaboration between the two is critical, say experts.

Cyber Watch: So Far, Rising Gas Prices Fuel Little Concern Among Netizens

March 14th, 2011 by

The amount of online chatter about gas prices has remained consistent despite the political protests in the Middle East, according to WiseWindow data exclusive to PR News.

Quick Study: Hoop Fans Add Social to Madness: Smaller Boards Equal Better Biz; Bad News Travels Fast; Mobile Keeps Growing

March 14th, 2011 by

â–¶ March Madness Turns Social: Nearly one in four online American adults (23%) revealed that they will be using some form of social media to follow this year’s men’s NCAA Tournament, says new research from… Continued