Providing great customer service and having a stellar brand reputation trump low prices, says a new survey of online shoppers, who claim they’ll even pay more if the deal is good overall.
A recent study named the top PR agencies in terms of the number of media mentions of their own brands—PR News checked in with some of them to see what and how they are pitching to the media.
Due to the growing complexity of digital communications, more PR pros and marketing agencies are looking to outside contractors for help.
Thought leadership among top corporate leaders is in—nearly a third of CEOs spoke at top-tier events in 2010, with the World Economic Forum the most popular.
Small-business owners plan to increase online marketing activities, but about one-fourth have difficulty understanding how online advertising works.
As public trust in the U.S. banking industry falls, financial communications pros weigh in on how the industry can regain some respect. First step: Communicate the positive effects of banks on their customers.
Adults who spend time online used some of that time before the Nov. 2010 elections to connect with a political campaign or get other political info using social networking sites.
Participate in PR News’ PR Salary Survey, which will benchmark the state of compensation within the PR profession. The deadline to take the survey is Feb. 16.