Research

WOM Hurt By Recession 

May 16th, 2011 by

Since 2008, Americans have cut back on voicing word-of-mouth opinions about companies and their offerings.

Mobile Apps and Social Media Ads Cited as Future of Digital Marketing

May 16th, 2011 by

Businesses looking to upgrade their multimedia offerings are investing heavily in Web site redesigns, iPhone and iPad apps and social networking ads.

Brands Benefit from Mother’s Social Touch

May 16th, 2011 by

A new generation of social media-savvy moms are sharing their banking experiences with friends and serving as genuine brand endorsers.

Case Study: Army, Agency Tap Influencers in Campaign to Lead Students’ Dreams From the Corner Office to Officership

May 16th, 2011 by

The U.S. Army and Weber Shandwick Dallas implemented a broad, integrated program that included key local and national outreach as part of a PR and ad campaign to attract officer candidates.

Quick Study: High Cost of PR Metrics; Social ROI Murky; Social Moms Big on Banks; Site Redesigns Planned; WOM Silenced?

May 16th, 2011 by

â–¶ Measurement Proves PR Value at a Price: Executives expect PR professionals to provide measurement illustrating the impact of their work on business outcomes. However, many are hindered by the high cost of measurement tools… Continued

Charting the Industry: Social Media: Time is Not on Your Side

May 9th, 2011 by

It’s a fact that as your social media programs develop, you’ll be spending more and more time on them. Here three PR pros give some time-saving tips for social media activities.

Small Companies Go Big on Social Media

May 9th, 2011 by

Being active on Facebook, LinkedIn and Twitter is now an everyday business activity for small- and medium-size organizations looking to both maintain relationships with existing customers and attract new ones.

Video Explodes on Media Sites

May 9th, 2011 by

The use of video by online media Web sites dramatically rose in the last year, and shows no signs of slowing in 2011.

Social Media Monitoring and Disciplining Soars

May 9th, 2011 by

An increasing number of companies are monitoring the social media use of employees, and, in many cases, taking disciplinary actions despite having no formal policy in place.

PR News Poll: Obama the Most Desired Facebook ‘Like’

May 9th, 2011 by

President Obama edged out Oprah Winfrey in a PR News poll that pitted 12 high-profile personalities against each other for top Facebook like, while Donald Trump came in a distant fourth.