When it comes to social media, women are more apt to be believers in the role that sites like Facebook can play in facilitating cause-related involvement.
For all the talk of online events like webcasts and virtual meetings eventually supplanting live events, attendees still value the energy, face time and networking opportunities of a live event.
Since 2008, Americans have cut back on voicing word-of-mouth opinions about companies and their offerings.
Businesses looking to upgrade their multimedia offerings are investing heavily in Web site redesigns, iPhone and iPad apps and social networking ads.
A new generation of social media-savvy moms are sharing their banking experiences with friends and serving as genuine brand endorsers.
Case Study: Army, Agency Tap Influencers in Campaign to Lead Students’ Dreams From the Corner Office to Officership
The U.S. Army and Weber Shandwick Dallas implemented a broad, integrated program that included key local and national outreach as part of a PR and ad campaign to attract officer candidates.
While more companies are investing in social and mobile initiatives, return on these investments remains unclear.